Flexpower

Flex-power is a topical analgesic cream that is intended to relieve muscle and joint pain associated with arthritis, backaches, knee pain, shoulder pain, tendinitis, strains, sprains, and bruises. Initially created for professional athletes to enhance performance, it is promoted as a daily topical pain relief cream. Its producers also claim that the product can be used as a pre-activity cream that loosens muscles and joints, and a post-activity cream that alleviates body aches. Flex-power's characteristics include a non-offensive medicinal smell, gradual heating sensation and its use of nanotechnology. [cite news | title=Nice Nanostuff, But Is It Safe? | first=Eliza | last=Strickland | publisher="East Bay Express" | date=25 January 2006 | url=http://www.eastbayexpress.com/news/nice_nanostuff__but_is_it_safe_/Content?oid=290491 ] [cite web | url=http://www.usatriathlon.org/sitecore/content/News/2006/December/121106_FlexPower_Agreement.aspx | publisher=USA Triathlon | accessdate=2008-02-05 | date=13 December 2006 | title=USAT Partners with Flex-Power ]

Background

Flex-power was founded in 2001 by Bejan Esmaili and Rasheen Smith, athletes who disliked the smell of existing sports-related pain relief products. They received guidance from PowerBar founder, Brian Maxwell and hired scientists who developed the Flexpower formula within a year. [http://www.http://money.cnn.com/magazines/fsb/fsb_archive/2004/04/01/366628/index.htm]

The company indicates that liposome nanotechnology is used in Flex-power to embed the active ingredients in tiny particles for delivery through the skin. [ [http://www.flexpower.com/flex_work.html Flexpower FAQ] ]

Active ingredients

* trolamine salicylate (10%)

Inactive ingredients

* Acetyl Glucosamine
* Butylene glycol
* Caprylic/Capric Triglyceride
* Ceteareth-20
* Cetearyl alcohol
* Cyclotetrasiloxane
* Dimethicone
* Disodium EDTA
* Fragrance
* Glyceryl stearate
* Imidazolidinyl urea
* Isopropyl palmitate
* Lecithin
* MSM
* PEG-100 stearate
* Phenoxyethanol
* Potassium sorbate
* Purified water
* Tocopheryl acetate
* Urea
* Vanillyl butyl ether
* Xanthan gum

ee also

*Tiger Balm
*Heat Rub
*Deep Heat (Heat rub)
*Bengay
*IcyHot

References

*http://www.bizjournals.com/salespower/2006/02/07/
*http://www.msnbc.msn.com/id/6713187/

External links

* [http://www.flexpower.com/ Flex-power's website]