WZBL

WZBL

Infobox Radio station
name = WZBL


city = Vinton, Virginia
area =
branding = "The Bull Classic Country"
slogan = "Better Country"
airdate =
frequency = 106.1 MHz HD Radio
format = Country
erp = 6,000 Watts
class = A
callsign_meaning = WZ BulL
former_callsigns = WWFO (1991-1994)
WJJS (1994-2007)
owner = Clear Channel
licensee =
sister_stations =
webcast = [http://a1012.l2875236798.c28752.g.lm.akamaistream.net/D/1012/28752/v0001/reflector:36798 1061thebull.com]
website = http://www.1061thebull.com
affiliations = ISP Sports

WZBL (106.1 FM) is a radio station broadcasting a
country music format. Licensed to Vinton, Virginia, USA, it serves the Roanoke, Virginia area. The station is currently owned by Clear Channel.

The station broadcasts Virginia Tech football and basketball games. [cite news | first= | last= | coauthors= | title=WZBL Joins Virginia Tech ISP Sports Network | date=2006-03-22 | publisher=ISP Sports | url =http://www.hokiesports.com/football/recaps/2006038aaa.html | work =Virginia Tech Athletics press release | pages = | accessdate = 2007-08-20 | language = ]

History of 106.1 WZBL

WJJS-FM & WJJX began their history when WJJX in Lynchburg evolved from a R&B/Hip-Hop direction as Power 101.7 to Rhythmic Top 40 as "Jammin' 101.7". It also expanded its reach into Roanoke when it acquired WWFO and made the station its simulcast in May of 1994. When this happened, the original WJJS call letters were assigned to the 106.1 frequency and 101.7 became WJJX. The history of WJJS dates back many years before this change, however, having broadcast on 1320AM for quite some time.

By 1998 they shifted to Top 40 Mainstream and began a serious challenge to take on the area's longtime rival WXLK in a battle would last for nearly seven years, even though they maintained a Rhythmic lean during that tenure.

But by 2005 WJJS-FM/WJJX would start shifting back towards a pure Rhythmic direction as they began phasing out non-Rhythmic product, resulting in a complete return to Rhythmic Top 40 in the Spring of 2006.

At noon on December 17, 2007, 104.9 WZBL swapped call letters and formats with 106.1 WJJS.

WZBL is part of a group of stations owned by Clear Channel that are scheduled to be sold as part of Clear Channel's conversion from a public to a private company.

References

External links

* [http://www.1061thebull.com official site]
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References


Wikimedia Foundation. 2010.

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