Recruitment advertising


Recruitment advertising

Recruitment Advertising, also known as Recruitment Communications, includes all communications used by an organization to attract talent to work within it.

Recruitment advertisements may be the first experience of a company for many people, and the impression they make goes a long way to determining interest in the post being advertised. Recruitment advertisements should have a uniform layout and contain the following elements:
* the job title heading and location
* an explanatory paragraph describing the company, including the Employer Brand
* a description of the position
* entry qualifications
* the remuneration package
* further details and from where application forms may be sought

In the United Kingdom many recruitment advertisements fail to provide all the information listed above and this is frustrating for potential applicants.

Compared to using recruitment consultancies, many organisations find it more cost effective to advertise vacancies themselves or via a recruitment advertising agency who obtain their remuneration via commission from the releavnt media,thus no fees are incurred.

The use of a specialist recruitment advertising agency enables organisations to receive professional advice on media, design and copywriting and enables their advertisement to stand out in the relevant publication. Advertisers are now able to utilise micro-sites to put most of the job content and allowing the advert to be more creative with minimal copy. A good example of this was a recent award winning advertisement for the Ministry of Defence who were recruiting a 'Chief Speechwriter' the advertising agency WDAD Communications created an advertisement which read' Chief Speechwriter - (Says it all), with a link to a micro site which gave all the details. Recruitment Advertising has now developed into a speciality service where most leading organisations use the services of a specialist agency.


Wikimedia Foundation. 2010.

Look at other dictionaries:

  • recruitment advertising — /rɪ kru:tmənt ˌædvətaɪzɪŋ/ noun the advertising of jobs ● A sudden need for labour has led to a huge demand for recruitment advertising …   Marketing dictionary in english

  • Recruitment — For other uses, see Recruitment (disambiguation). Recruitment refers to the process of attracting, screening, and selecting qualified people for a job. For some components of the recruitment process, mid and large size organizations often retain… …   Wikipedia

  • Recruitment tool — A recruitment tool is an advertising method that aids in creating interest in and getting people for a typically political organization. The term can not properly be applied to commercial advertising. Historically recruitment tools have often… …   Wikipedia

  • Recruitment in the Republic of Ireland — The recruitment service industry in Ireland is a flourishing commercial environment built on the strong and constant economic growth Ireland has experienced the last 10 15 years due to the Celtic Tiger, most prominently in Dublin. Specialized… …   Wikipedia

  • Recruitment to the British Army during World War I — At the start of 1914 the British Army had a reported strength of 710,000 men including reserves, of which around 80,000 were regular troops ready for war. By the end of World War I almost 1 in 4 of the total male population of the United Kingdom… …   Wikipedia

  • TMP Worldwide Advertising and Communications, LLC — TMP Worldwide Advertising Communications, LLC is the largest independent recruitment advertising agency in North America and the only recruitment advertising agency recognized among the top U.S. Interactive agencies. [Advertising Age 2007]… …   Wikipedia

  • Referral recruitment — is a process whereby vacancies are promoted and filled by recommendations rather than by traditional methods such as direct classified job advertisements or by employing a headhunter. Proponents of this recruitment method claim that since each… …   Wikipedia

  • Competency-based recruitment — The introduction of Competency based management (CBM) provides organizations with a unique opportunity to create and shape a recruitment and selection system based competencies that job experts within the organization have identified as being… …   Wikipedia

  • Newspaper display advertising — is a form of newspaper advertisement where the advertisement appears alongside regular editorial content. Display ads are generally used by businesses and corporations towards promotion of their goods and services and are generally for larger… …   Wikipedia

  • SMART (advertising agency) — Infobox Company name = SMART type = Private foundation = Sydney, Australia (2000) founder = Ben Lilley and Paul Findlay location city = Melbourne location country = Australia locations = 3 key people = Ben Lilley, Founder and CEO Ashley Farr,… …   Wikipedia