Business 2.0

Business 2.0

"Business 2.0" was a monthly magazine publication founded by magazine entrepreneur Chris Anderson and journalist James Daly in order to chronicle the rise of the "New Economy". First published in July 1998 the magazine failed to make sufficient profit and was shut down; the final issue being published in October 2007.

History

Business 2.0 enjoyed extraordinary early growth in readers and advertising, selling more than 2000 advertising pages in just its second full year of publishing, believed to be a record for an American monthly newsstand magazine.

The magazine was sold by original publisher Imagine Media to Time Inc., the publishing division of Time Warner, in July 2001. Betting on a tech rebound, Time combined Business 2.0 with its own fledgling business magazine, eCompany Now.

Despite an upturn in the fortunes of startups and technology companies, "Business 2.0" was unable to turn a profit. Josh Quittner, the editor since 2002, who had previously helmed "Netly News" and "ON Magazine", led a team that published out of the "Fortune" Group of Time Inc.

In November 2006, in an effort to connect with the large numbers of readers who had come to rely on web blogs for news, Business 2.0 launched a series of staff written blogs.

In July 2007 the New York Times reported that the September issue could be the magazine's last. In response to these reports a number of readers organized a Facebook group called "I read Business 2.0. And I want to keep reading!" to speak out against Time Inc.'s possible decision to close the publication. Nevertheless, on Sept. 5, 2007, the New York Times reported that Time Inc. had confirmed it would shut down Business 2.0 with its Oct. 2007 issue [New York Times: "Time Inc. to Close Business 2.0," Sept. 5, 2007 [http://www.nytimes.com/2007/09/05/business/media/05mag.html?_r=1&oref=slogin] ] "as the magazine’s ad pages precipitously dropped this year" [http://bits.blogs.nytimes.com/2007/09/04/business-20-rip/] . A number of the reporters and editors have been transferred to work on "Fortune".

Notable Features and Articles

In its first issue (coverline "New Rules") it included a specially printed insert devoted to "The 10 Driving Principles of the New Economy," adding an eleventh (partnerships) to the list in 2000.

Having originally found success with wonky examinations of the interaction between technology and business, later on in its run, under the ownership of Time Inc., the magazine broadened its focus, running cover stories on topics ranging from real estate [http://money.cnn.com/magazines/business2/business2_archive/2006/11/01/toc.html] to employment trends [http://money.cnn.com/magazines/business2/business2_archive/2006/05/01/toc.html] and outer space [http://money.cnn.com/magazines/business2/business2_archive/2006/03/01/toc.html] .

The original principles, released in the magazine's inaugural issue in July 1998, are:
* Matter. (It matters less.)
* Space. (Distance has vanished.)
* Time. (It is collapsing.)
* People. (They're the crown jewels.)
* Growth. (It's accelerated by the network.)
* Value. (It rises exponentially with market share.)
* Efficiency. (The middleman lives on in "infomediaries".)
* Markets. (Buyers are gaining dramatic new power, sellers new opportunities.)
* Transactions. (It's a one-on-one game.)
* Impulse. (Every product is available everywhere.)

At the beginning of every year, Business 2.0 printed its snarky list of the "101 Dumbest Moments in Business" [http://money.cnn.com/galleries/2007/biz2/0701/gallery.101dumbest_2007/index.html] that have occurred during the previous year.

ee also

*Web 2.0

References

External links

* [http://www.business2.com Official "Business 2.0" Magazine Website]
* [http://www.forbes.com/media/2007/07/17/magazines-silicon-valley-biz-media-cx_bc_0717business.html Bye Bye Business 2.0 - Forbes.com]
* [http://bits.blogs.nytimes.com/2007/09/04/business-20-rip/ Business 2.0 RIP - The New York Times]
* [http://www.techcrunch.com/2007/09/04/dodos-to-business-20-welcome-to-the-club/ Dodos to Business 2.0: Welcome To The Club - TechCrunch]
* [http://www.blogmagazine.com/blog_magazine/2007/09/business-20-bit.html Business 2.0 Bites the Dust - Blog Magazine]
* [http://www.techcrunch.com/2007/09/19/business-20-the-final-cover/ Business 2.0: The Final Cover - TechCrunch]
* [http://gawker.com/news/business-2.0/business-20-stricken-with-bad-case-of-blog-212211.php Business 2.0 Stricken With A Bad Case of Blog - Gawker]


Wikimedia Foundation. 2010.

Игры ⚽ Поможем написать реферат

Look at other dictionaries:

  • business — busi‧ness [ˈbɪzns] noun COMMERCE 1. [uncountable] the production, buying, and selling of goods or services for profit: • Students on the course learn about all aspects of business. • We are in business to create profit. • The company says it… …   Financial and business terms

  • business — I (affair) noun activity, concern, duty, interest, matter, mission, proceeding, proposition, responsibility, task, undertaking foreign phrases: Allena negotia exacto officio geruntur. The business of another is to be carried out with particular… …   Law dictionary

  • business — [ biznɛs ] n. m. VAR. bizness • 1876, 1924; mot angl. ♦ Fam. 1 ♦ Vx Travail. 2 ♦ Vieilli Affaire embrouillée. C est plutôt compliqué ce business là. Chose, truc. Passe moi ce business là. 3 ♦ Mod. Commerce, affaires. Faire du business, des… …   Encyclopédie Universelle

  • Business FM — ООО «Медиа Новости» Страна …   Википедия

  • Business TV — Nombre público Business TV Tipo de canal DVB T y DVB C Programación Economía, política, opinión Propietario Grupo Intereconomía País …   Wikipedia Español

  • Business — Busi ness (b[i^]z n[e^]s), n.; pl. {Businesses} (b[i^]z n[e^]s*[e^]z). [From {Busy}.] 1. That which busies one, or that which engages the time, attention, or labor of any one, as his principal concern or interest, whether for a longer or shorter… …   The Collaborative International Dictionary of English

  • Business — (englisch für „Unternehmen“, „Geschäft“, „Gewerbe“ oder „Geschäftsleben“, von busy „beschäftigt“) bezeichnet: E Business, integrierte Ausführung von Geschäftsprozessen mit Hilfe von Informations und Kommunikationstechnologie Business to Business …   Deutsch Wikipedia

  • business — [biz′nis] n. [ME bisinesse < OE bisignes: see BUSY & NESS] 1. one s work, occupation, or profession 2. a special task, duty, or function 3. rightful concern or responsibility [no one s business but his own] 4. a matter, affair, activity, etc …   English World dictionary

  • business — ► NOUN 1) a person s regular occupation or trade. 2) work to be done or matters to be attended to. 3) a person s concern. 4) commercial activity. 5) a commercial organization. 6) informal a difficult or problematic matter. 7) ( …   English terms dictionary

  • Business — ООО «Телеканал 100»[1] Страна …   Википедия

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”