WJUC

WJUC

Infobox Radio Station


name = WJUC
airdate = 1997
frequency = 107.3 (MHz)
city = Swanton, Ohio
area = Toledo, Ohio
format = Urban contemporary
sister_stations =
branding = "107.3 the juice"
slogan =Toledo's Station for Hip-Hop and R&B
callsign_meaning = JUiCe
erp = 3,000 watts
owner = Welch Communications
class = B
webcast =
website = http://www.thejuice1073.com/default.asp
Citations missing|article|date=December 2007

WJUC ("The Juice") is a commercial Urban contemporary music radio station in Swanton, Ohio, broadcasting to the Swanton, Ohio-Toledo, Ohio area on 107.3 FM.

WJUC, which began broadcasting in 1997, was the first African-American owned-and-operated radio station in the Toledo market and is one of the few radio stations in the area that is still locally owned and operated. "The Juice" began as a station playing a wide variety of musical styles appealing to African-American listeners, including rap, soul oldies, gospel music, and blues. Today, the station's playlist consists almost exclusively of hip-hop and urban contemporary hits, aside from a Sunday-morning gospel music show.

WJUC is the brainchild of Charles "Charlie Chuck" Welch, a former disc jockey at the now-defunct WKLR-FM (now WKKO). Welch is said to be proud that his station is still live and local and has reportedly declined offers from larger broadcasters to buy his station.

WJUC primarily competes with Urban Radio Broadcasting's WJZE-FM (Hot 97.3) for the ears of hip-hop listeners in Toledo. The Juice is usually the higher-rated (12+) of the two stations, though its ratings have fallen since the debut of Hot 97.3. WJUC also suffers from a signal that becomes scratchy in the eastern portion of the Toledo metro area and under certain weather conditions is sometimes swamped by co-channel interference from WNWV-FM in Elyria, Ohio, although the station continues to enjoy respectable ratings despite its limited reach.

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