Wotsits is a brand of
cheese puffssold by Walkers. The most common form are cheese flavoured curly shapes. However over the years various other shapes (such as waffle-shaped Wotsits) and flavours (such as prawn cocktailand flaming hot) have also been sold. "Limited edition" Wotsits have also appeared on more than one occasion.Fact|date=August 2007 The brand name occurs in the singular, "Wotsit", referring to an individual corn puff. Like many such names, it is an allusion to a common word, in this case the slang term "whatsit", to which it is phonetically identical. Wotsits packaging often come with a joke or trivia section on the back.
The brand was previously owned by
Golden Wonder, but was sold off separately to Walkerswhen Golden Wonder changed hands in 2002. [ [http://archive.theargus.co.uk/2002/5/28/157054.html archive.theargus.co.uk] ; article dated 28 May, 2002, retrieved 27 October, 2006.] Prior to this, Walkers sold a rival known as Cheetoson the UK market.
2003, the advertising agency, Abbott Mead Vickers, made a public apology when the Parliamentary Select Committee on Health brought to light a private brief that it had made to Frito-Lay(Walkers' owners) where it proposed encouraging children (4 to 9 years old) to believe that “"Wotsits are for me — I'm going to buy them when I get the chance and pester Mum for them when she next goes shopping."”. [ [http://www.publications.parliament.uk/pa/cm200304/cmselect/cmhealth/23/3112712.htm publications.parliament.uk] and [http://www.bivda.co.uk/news/index.cfm?ccs=173&cs=965 bivda.co.uk] , both retrieved 27 October, 2006(Note: These contain the referenced information, but are not necessarily the sources used by the original author).]
Another variety of Wotsits were "Mealtime Potato Shapes", made from potato and cheese and meant to be baked in the oven. [http://www.clickmt.com/public/news/index.cfm?fuseaction=fulldetails&newsuid=d8cfd4a5-f85f-4586-b5a6-23f5179ea11d Golden Wonder Wotsits launches non-snack food product] , Management Today (via clickmt.com). Article dated
2000-11-16, retrieved 2007-01-22.] [http://www.caterersearch.com/Articles/2000/11/01/32790/the-wonder-of-potato.htm The Wonder of potato] , Catering Update via caterersearch.com. Article dated 2000-11-01, retrieved 2007-01-21.] They were launched in 2000. Mealtime Potato Shapes have been discontinued for many years.Fact|date=February 2007
In February 2007 Wotsits were re-launched in new packaging (along with other Walkers brands such as Quavers and Monster Munch) to coincide with the new usage of
Sunseed oilin their ingredients.
Really Cheesy Flavour:
Maize, sunflower oil (33%), cheese flavour [cheese powder (7%), lactose(from milk), flavour enhancer ( disodium 5'-ribonucleotide), colours ( paprikaextract, annatto), natural flavourings] , salt, potassium chloride.
* [http://www.publications.parliament.uk./pa/cm200304/cmselect/cmhealth/23/23we62.htm "PRELIMINARY ANALYSIS OF FOOD INDUSTRY ADVERTISING DOCUMENTS"] , Written evidence, UK Parliament Select Committee on Health
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