Martin Long

Martin Long (born 26 August 1950) is a businessman and founder of the Churchill Insurance Company.

Long, together with Peter Wood, founded Direct Line in 1985, which was the first telephone-only insurance company in the UK.^[1] Four years later Long broke away to form Churchill, a company he would manage himself until its purchase by the Royal Bank of Scotland in 2001,^[2] a deal that is said to have earned Long £50 million.^[1] He retained his job of running Churchill in 2004, when he left to set up his own property company.^[1]

Long is now also one of the owners and the co-chairman of Crystal Palace Football Club.^[3]

References

1. ^ ^{a b c} "Business big shot: Martin Long, of Churchill Properties", The Times
2. ^ "RBS bags Churchill for £1.1bn", Steve Hawkes, Evening Standard
3. ^ "Long live Crystal Palace", Daniel Jones, This is Croydon Today

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Name	Long, Martin
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Date of birth	26 August 1960
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