White label


White label

:"This article is about the vinyl records; for other uses, see White Label (disambiguation)."

White label records are vinyl records with plain white label stickers. Test pressings, usually with "Test Pressing" written on the label, with catalogue number, artist and recording time or date, are produced in small quantities (usually under 5 copies) to evaluate the quality of the disc production. Plain White Label promos were produced in larger quantities by bigger record labels, often containing a biography of the band, to distribute as demonstration discs ("demos") to music distributors, and radio stations in order to assess consumer opinion. Today, white labels are usually produced in small amounts (<300) by small record companies or DJs and are most popular with house music and hip-hop DJs. In the early 1990s, hardcore techno/house artists created tracks in home or local studios and had 500 or a few thousand singles pressed on 12" white labels, which were easy to sell at dance music record stores.cite book| author = Reynolds, Simon| title=Generation Ecstasy: Into the world of Techno and Rave Culture| publisher = Little, Brown and Co.| year = 1998| id = ISBN 0415923735] Steve Beckett of Warp Records recalls that "shops would take fifty [white labels] off you for five pounds each, no problem. Dance music was all imports, then people in Britain started doing it for themselves, and their tracks started to get better than the tunes in America." cite book| author = Reynolds, Simon| title=Generation Ecstasy: Into the world of Techno and Rave Culture| publisher = Little, Brown and Co.| year = 1998| id = ISBN 0415923735] Record labels like Warp and Shut Up and Dance were begun as white-label enterprises, providing cutting-edge dance music to pirate radio stations and music stores alike. cite web|url=http://www.bbc.co.uk/dna/collective/A987627|title=Editors review: Warp Records|accessdate=2007-10-31|work=BBC|publisher=bbc.co.uk] cite book| author = Reynolds, Simon| title=Generation Ecstasy: Into the world of Techno and Rave Culture| publisher = Little, Brown and Co.| year = 1998| id = ISBN 0415923735] In the United States, the traditional term "White Label Promo" refers to a promotional pressing with a label that has mostly the same text and label logo/artwork as the commercial label, but with a white background instead of the color or artwork found on the commercial pressings.

Originally white labels came about when competing DJs would tear the labels off their records so that others would not be able to find out their most special, rare, or "secret weapon" tracks. Today, white labels are commonly used to promote new artists or upcoming albums by veteran artists. In some cases white labels are even issued to conceal artist identities (two successful examples of this would be songs by Traci Lords and LaToya Jackson, whose record companies issued white labels so that DJs would have no pre-conceived notions about the music just by seeing who the artist was). Many dance music producers press copies of white labels in order to test crowd response in dance clubs to their own musical productions.

White labels can be found at most music stores that carry vinyl.

Copyright and royalties

Many white labels contain unsolicited remixes and/or tracks that are not yet licensed or released (also called "bootlegs"). White labels can be referred to as "promos" (short for "promotional copies") that many top-name DJs receive and play weeks or months prior to or the day of general release to the public. As artists using samples pay very high fees for the privilege of such, they must be able to gauge the market potential of their tracks prior to approval. Recently, smaller promo services offer record companies a more economical means of distribution although these companies may not have the means to properly protect releases from illegal copying.

The industry itself seems to be aware of this necessity and white labels are commonly accepted as a necessary evil within the industry, which has only ever prosecuted an extremely small number of those artists using white labeled pressings of uncleared samples and compositions. Some white labels are recalled after the promotional period (except from top-name DJs and radio stations).

Depending upon your content, jurisdiction, and distribution, one may be subject to these issues in one domain but not in another, even for the exact same material. The laws and regulations are not uniform across regions, countries, or even various media, like radio, satellite, or internet.

* Copyright collective
* Mechanical Copyright Protection Society (UK)
* Australasian Performing Right Association (AU)
* SoundExchange (USA)

Tips on producing white labels

* [http://www.bbc.co.uk/1xtra/1xmusic/distribution/vinylp01.shtml General tips from BBC]
* The record mastering and pressing process

See also

* White label product
* Generic brand

References


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Look at other dictionaries:

  • White label — est un nom donné aux disques vinyles 12’’ comportant un label vierge, produits de manière indépendante, en petit nombre (moins de 300 exemplaires), par des petites maisons de disques ou par un individu, souvent destinés à la promotion. Les… …   Wikipédia en Français

  • White Label —   [englisch/amerikanisch, waɪt leɪbl; wörtlich »weißes Etikett«], Bezeichnung für eine in begrenzter Auflage produzierte 12 Inch Single (Single), bei der auf alles grafische Beiwerk verzichtet ist, die Platte lediglich ein weißes Label mit dem… …   Universal-Lexikon

  • White Label — Ein White Label bzw. Weißprodukt bezeichnet ein weißes (unbedrucktes) Etikett und ursprünglich namenlose Produkte, die ohne Label angeboten werden. Produzierendes Gewerbe White Label Produkte sind Produkte eines Herstellers, die nicht unter der… …   Deutsch Wikipedia

  • White label — Die Begriffe White label (engl. „weißes Etikett“) und Weißprodukt bezeichnen Produkte, die ohne Label oder mit unterschiedlichen Labels angeboten werden. Produzierendes Gewerbe White label Produkte sind Produkte eines Herstellers, die nicht unter …   Deutsch Wikipedia

  • white label — adjective a) A rebranded product – a generically manufactured product, branded with the marketers or retailers trade dress. b) An unbranded product – a brand name product which has had a white label applied to remove branding so that it can be… …   Wiktionary

  • white label — noun Etymology: so called from its bearing a hand written or typed white label in contrast to the printed label used on trade records : one of the first group of phonograph records pressed from a recording usually for executive, artist, and… …   Useful english dictionary

  • white-label — adjective denoting a musical recording issued with a plain white label before general release for promotional purposes …   English new terms dictionary

  • White label — Se discográfica|sello]], o directamente una copia promocional sin el diseño de galleta definitivo. Se llaman así porque no llevan ningún rótulo, inscripción o crédito. Categoría: Música electrónica …   Wikipedia Español

  • White label — Se dice de los discos que suelen utilizar los DJs y que aún no han sido publicados por algún sello, o directamente una copia promocional sin el diseño de galleta definitivo. Se llaman así porque no llevan ningún rótulo, inscripción o crédito …   Enciclopedia Universal

  • white label — /waɪt ˈleɪbəl/ (say wuyt laybuhl) noun Music a limited edition vinyl pressing of a dance music recording or remix, issued for use by a selected number of DJs in dance clubs …   Australian English dictionary


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