Infobox Radio station
name = WYOO

frequency = 101.1 (MHz)
city = Springfield, Florida
area = Panama City, Florida
airdate = 1993
format = Talk
owner = Magic Broadcasting
erp = 12,000 watts
haat =
branding = "Talk Radio 101"
slogan =
class = C3
sister_stations = WILN, WPCF, WVVE, WYYX
website = [http://www.talkradio101.com talkradio101.com]

WYOO (101.1 FM, "Talk Radio 101") is a commercial radio station located in Springfield, Florida, broadcasting to the Panama City, Florida, area. WYOO airs talk radio programming.


Styles Media (now Magic Broadcasting) purchased WYOO in 1996. At that time the station was operating in a small room on the second floor of the Nationwide Fitness Building. The station was moved into its current building on 23rd street which also housed two of other radio stations.

Talk Radio was operating at low power and the signal was carried by a telephone line in mono. The sales people had to work out of their cars. There was no office.

Styles Media applied to the FCC and received approval to upgrade the signal. WYOO bought a new transmitter, built a new tower and studio and added new programming.

In August 1998, a live morning show was put on the air. And carried the live simulcast of Channel 7 at that time from 5-5:30pm.

Talk Radio 101 was nominated for Talk Station of the Year that year and also had record ratings and revenue.

In February 2000, the radio station was sold to NextMedia, a company out of Colorado. It was at that time, they made the decision to change the format from a conservative one to a "liberal/hot" talk format. Shows like Liz Wilde, Tom Leykis, and Bob and Sherri were brought in, and the conservative shows that Styles Media had were cancelled. The ratings plummeted.

NextMedia eventually sought to revamp the schedule again. They hired a new Program Director and morning show host, Doc Washburn. He quickly added several popular talk shows to the lineup, dropping G. Gordon Liddy in favor of Mike Gallagher and adding Clark Howard and Sean Hannity (who replaced Dr. Laura) to the lineup. Michael Savage had already been put on WYOO when Washburn took over. Washburn was eventually able to talk station management into adding Neal Boortz to the lineup.

In June 2002, NextMedia, decided to sell WYOO and its sister stations and offered them to Styles Media. In April 2003, Styles Media management dumped the first two hours of the Clark Howard show for Bill O'Reilly. In December 2003, WYOO dumped Mike Gallagher for Glenn Beck. In September 2004 (with WYOO enjoying its best ratings in several years), morning show host Doc Washburn disappeared from the airwaves after spending 3 1/2 years developing an audience. Eventually, long-time DJ Rob Stark took over the morning show on WYOO. No public mention was ever made explaining the change. Stark lasted 7 1/2 months and was replaced by Dale Griffin and Chris Berry from Gainesville, FL. They called their new morning show "The Attack Machine". Stark eventually wound up hosting the morning show of Country station WAKT (Kat Kountry) across town. This was short lived as their stay ended in December 2006 as they moved north to a larger market on the same frequency. Doc Washburn was most recently seen selling cars in Panama City and Panama City Toyota ran an ad calling him a "Talk Radio Legend."

The call sign has previously been used for an AM/FM simulcast called "U100" that existed from 1974 to 1976 in Minneapolis-St. Paul.

On-air personalities

Current notable on-air personalities include Glenn Beck, Bill O'Reilly, Clark Howard, Sean Hannity, Michael Savage, Neal Boortz, and George Noory.

Notable former programming includes "The Attack Machine", "Imus in the Morning", Rush Limbaugh, Dr. Dean Edell, Rob Stark, Doc Washburn, Mike Gallagher, Michael Medved, Dr. Laura, and G. Gordon Liddy.


* http://www.talkradio101.com/station-history.shtml

External links

* [http://www.talkradio101.com WYOO official website]
* [http://magicbroadcasting.net/ Magic Broadcasting LLC official website]

Wikimedia Foundation. 2010.

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