- Mekanism
-
Mekanism 
Type Independent Industry Advertising, Marketing Founded 2000 Headquarters San Francisco and New York City, USA Number of locations 2 Area served Worldwide Key people Partners:
Ian Kovalik, Creative Director/Director
Tommy Means, Creative Director/Director
Pete Caban, CEO/Head of Digital
Jason Harris, President/Executive ProducerWebsite http://www.mekanism.com/ Mekanism is a San Francisco and New York-based creative company. They develop viral campaigns, commercials and branded entertainment to inspire measurable brand loyalty.
The firm is a leader in the development of integrated media campaigns, combining traditional advertising with interactive and web-based strategies. Mekanism has developed a series of award-winning campaigns, working with companies such as Unilever's Axe[1], Sobe's Lifewater[2], Electronic Arts' SporeVote.com[3], Harmonix's Rock Band[4], Tostitos[5][6], Microsoft's Clearification campaign for Windows Vista, Nike[7], Toyota[8], Sprint, PG&E[9], Sega, Napster, and DKNY.
Awards:
As of August 2008, Mekanism has won three Cannes Gold Lions, two Silver Lions, two Bronze Lions, fifteen Addy Awards, three Clios, and four Webbies.[8][10]
The FWA Site of the Day
- 2010
- August 17, 2010- Fast Company, "The Influence Project" [1]
- April 19, 2010- Unilever, Axe "Dirtymorningtest.com" [2]
- 2009
- March 30, 2009 - Unilever, Axe "The Fixers"
- 2008
- FWA Site Of The Day - Ramchallenge.com
- FWA Site Of The Day - Nolaf.org
- FWA Site Of The Day - Orangeunderground.com
- 2006
- Windows Vista 'Clearification', Interactive McCann Worldgroup 2006
- 2009[11]
- Best of Division, Interactive Media - NOLAF.org
- Gold, Websites, Consumer-Flash - SporeVote.com
- Gold, Online-Webisodes - National Organization for Legislation Against Fun
- Gold, Websites, Consumer-Flash - Dodge Ram Challenge
- Gold, Online-Webisodes - Thrillicious: On The Bottle
- Gold, Advertising Industry Self-Promotion - Mekanism.com
- Gold, Online-Webisodes - NOLAF: Extreme Clothing Volatility
- Gold, Websites, Consumer-Flash - Need for Speed.com
- Gold, Websites, Consumer-Flash - NOLAF.org
- 2008
- Gold, Internet animation - Flight of the CFL's
- Gold, Website - Boostup.org
- Gold, Arts, Interactive - Boostup.org
- Silver, Website, self promotion - Mekanism.com
- Silver, Public Service, Interactive - letsgreenthiscity.com
- 2007
- Silver, Interactive Media Category - Windows Vista 'Clearification'
Cannes Lions
- 2010
- Bronze Cyber Lion: Golden Grahams, Golden Grant [12]
- Bronze Media Lion: Best Use of Online Advertising: Doritos, Concert in a Bag [13]
- Shortlist Film Craft Lion: Direction, Stella Artois, "Up There" [14]
- Shortlist Film Lion Internet Film: Stella Artois "Up There" [14]
- 2008
- Shortlist Titanium Integrated - Toyota, YourOtherYou.com
- Cannes Shortlist - Axe, Worlds Dirtiest Film
- 2007
- Silver, Websites & Microsites Category - Windows Vista 'Clearification'
- Silver, Interactive Campaigns, Category - Windows Vista 'Clearification'
- 2005
- Gold Lion, Integrated Interactive Campaign - The True Adventures of Chad, Sega of America
- 2004
- Gold Lion, Publications & Media Venables, Bell & Partners - Napster 'Metal'
- Gold Lion, Publications & Media Venables, Bell & Partners - Napster 'Indie'
- Gold Award, Consumer Goods Site - Spicyside.com
- 2008
- Entertainment Finalists - Online Video: Thrillicious
- Merit Award For Excellence in Branded Entertainment - Online Video: Thrillicious
- 2007
- Silver, Best Website Category - Windows Vista 'Clearification'
- Bronze Pencil, Best Integrated Campaign Category - Windows Vista 'Clearification'
- Bronze Pencil, Best Websites: Best Writing Award Category - Windows Vista 'Clearification'
- 2006
- Silver Pencil, Viral and Email, Business to Consumer - The True Adventures of Chad, Sega of America
- Selected Finalist Business to Consumer campaign 'Sega Lab Viral and Email', Sega of America
Toronto Film Festival 2008
- Official Selection Toronto Film Festival 2008 - Surfwise
International Documentary Film Festival Amsterdam 2008
- Official Selection IDFA 2008 - Surfwise
Swerve Film Festival 2008
- Official Selection Swerve Film Festival 2008 - Surfwise
- Audience Favorite Award Swerve Film Festival 2008 - Surfwise
GenArt Film Festival 2008
- Audience Favorite Award GenArt Film Festival 2008 - Surfwise
EFFIE Awards
- 2008
- Silver Award Winner, Automotive Products and Services - BP
- 2005
- Silver, Napster Retail, Specialized Venables, Bell & Partners
London International Gold 2007
- Digital Media Category - Windows Vista 'Clearification'
Webby Awards
- 2010
- Beauty and Cosmetics: thefixers.com [16]
- 2008
- Nominee, Games-Related Category - RockBand.com
- Activism Category - Boostup.org
- Activism Category - letsgreenthiscity.com
- 2007
- Platinum Winner, Best Campaign Category - Windows Vista 'Clearification'
- 2007
- Bronze, Best Interactive Campaign Category - Windows Vista 'Clearification'
- Bronze, Best Integrated Campaign Category - Windows Vista 'Clearification'
- 2006
- Short list, Business to Consumer - Sega ‘Monkeyball Deluxe’, Sega of America
- Bronze Award, Business to Consumer - Sega Lab - The Making of Full Auto, Sega of America
Andy Awards Best Campaign 2007
- Interactive Campaigns Category - Windows Vista 'Clearification'
Creativity No Spot Best 2007
- Windows Vista 'Clearification', Branded Content McCann Worldgroup 2007
Adcritic Spot of the Day 2007
- Nike + Motivation Commercial, 2007
AICP Show 2006 Honoree
- Advertising Excellence / Non-Traditional - Sega Monkeyball 'Swim Meet', Sega of America
- Advertising Excellence / Non-Traditional - Sega Monkeyball 'Class', Sega of America
- Gametap 'Mexican Puppet Theater' Low Budget Gametap/Mullen
Viral Awards 2005
- Bronze Winner, Napster Retail, Specialized Venables, Bell & Partners
References
- ^ "Hey, Burnout Frat Kid. Axe is Your Soap.". 2009-03-10. http://www.adrants.com/2009/03/hey-burnout-frat-kid-axe-is-your-soap.php. Retrieved 2009-05-13.
- ^ "Helping Ads to Measure Up". 2008-10-05. http://www.tvweek.com/news/2008/10/helping_ads_to_measure_up.php. Retrieved 2009-05-13.
- ^ "More Than 50 Creative Celebrities Test the Limits of Their Imagination with EA's Spore". Reuters. 2008-09-02. http://www.reuters.com/article/pressRelease/idUS123563+02-Sep-2008+BW20080902. Retrieved 2009-05-13.
- ^ "Rockband.com Furthers The Fantasy". 2007-10-25. http://kotaku.com/314989/rockbandcom-furthers-the-fantasy. Retrieved 2009-05-13.
- ^ "Production Report: The Changing Game". 2008-08-11. http://creativity-online.com/?action=news:article&newsId=130138. Retrieved 2009-05-13.
- ^ "Mekanism Creates Integrated Experience for Tostitos NOLAF Campaign". 2008-04-22. http://news.creativecow.net/story/859754. Retrieved 2009-05-13.
- ^ "Nike+ runaway award season hit". 2007-06-01. http://www.boardsmag.com/articles/magazine/20070601/AndyAwards.html. Retrieved 2009-05-13.
- ^ a b "Profile: Tommy Means". 2008-05-19. http://www.adweek.com/aw/content_display/creative/features/e3idda2f1661c03a55f1dd4d0318e424cda?imw=Y. Retrieved 2009-05-13.
- ^ "Mekanism and PG&E Help San Franciscans Green Their City". 2007-05-04. http://commercial-archive.com/content/mekanism-and-pge-help-san-franciscans-green-their-city. Retrieved 2009-05-13.[dead link]
- ^ Yang, Tony C. (2008-08-01). "Laughing all the way to the bank". http://sanfrancisco.bizjournals.com/sanfrancisco/stories/2008/08/04/smallb1.html. Retrieved 2009-05-13.
- ^ "Best of Show Awards". http://www.aaf.org/default.asp?id=328.
- ^ http://www.canneslions.com/work/downloads/CL2010_Cyber_Lions_Winners.pdf
- ^ http://www.canneslions.com/work/downloads/CL2010_Media_Lions_Winners.pdf
- ^ a b http://www.canneslions.com/work/downloads/CL2010_Film_Lions_Shortlist.pdf
- ^ "Gold Award Winners". http://www.w3award.com/webapp/winners/show/gold/3. Retrieved 2009-05-13.[dead link]
- ^ http://www.webbyawards.com/webbys/current.php
External links
Categories:- Advertising agencies of the United States
- Companies established in 2000
- Companies based in San Francisco, California
- Companies based in New York City
- 2010
Wikimedia Foundation. 2010.
