The NVPI (Nederlandse Vereniging van Producenten en Importeurs van beeld- en geluidsdragers) (in English: The Dutch Association of Producers and Importers of image- and sound carriers) is the Dutch tradeassociation of the entertainment industry. The NVPI represents most of the Dutch record companies, video distributors and game-software distributors.[1][2]



The NVPI is found in 1973 as a representative of the record companies in the Netherlands. In 1983 video film distributors were included in the association and in 1996 the producers of entertainment software. Every division has got its own board. The three divisions form a federation. The NVPI represents both major and small independent producers. The (board) structure guarantees influence by every included company.

The NVPI represents (looked at the total volume of trade) approximately 85% of the record companies, 80% of the video film companies and 50% of the entertainment software. NVPI is included with the international organization IFPI (International Federation of the Phonographic Industry), IVF (International Video Federation) and the ISFE (Interactive Software Federation Europe).[2][3]

Core branches

The core branches of NVPI are:[2][4]

  • Lobbying
  • Announcements to the press and others
  • Market investigation
  • Representation in consultative bodies
  • Distribution of Home copying compensation to audio producers
  • Cultural/social activities
  • Information to its members


NVPI gives certifications to albums, singles, games and music- movie DVD. These are the sales figures you need to cross, as an artist, games producer or movie director, to get a certification:


  • Gold:[2][5]
    • Singles – 40.000 sold
    • Album popular – 30.000 sold
    • Album classical/jazz – 15.000 sold
  • Platinum:[5]
    • Singles – 60.000 sold
    • Album popular – 60.000 sold
    • Album classical/jazz – 25.000 sold



Certification-award-levels (Timeline)


Certification Before January 1, 2000 Before January 1, 2006 Before January 1, 2008 Before June 1, 2009 After June 1, 2009
Gold 50,000 40,000 35,000 30,000 25,000
Platinum 100,000 80,000 70,000 60,000 50,000


Certification Before January 1, 2008 After January 1, 2008
Gold 15,000 10,000
Platinum 25,000 20,000


Certification Before January 1, 1984 Before January 1, 1992 Before January 1, 2000 Before January 1, 2008 Before June 1, 2009 After June 1, 2009
Gold 100,000 75,000 50,000 40,000 25,000 10,000
Platinum 150,000 100,000 75,000 60,000 50,000 20,000


Certification Before January 1, 2008 After January 1, 2008
Gold 40,000 30,000
Platinum 80,000 60,000


NVPI works with two different chart organizations in the Netherlands. Those are the Dutch Top 40 (a weekly singles chart including downloads, single sales and radio airplay) and Megacharts (weekly charts of the Album top 100, Megachart Top 50 (singles), DVD music chart and several others).

See also


  1. ^ NVPI work NVPI. In Dutch
  2. ^ a b c d NVPI English version NVPI. In English.
  3. ^ NVPI History NVPI. In Dutch.
  4. ^ NVPI Goals NVPI. In Dutch.
  5. ^ a b c d e f g h i j k l NVPI certification figures NVPI. In Dutch.
  6. ^ a b c d "Dutch Certification-award-levels" (in Dutch) (Word). NVPI. http://www.mediafire.com/?w83qdgpdui9wsy2. 

External links

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