West Coast Choppers

Infobox_Company
company_name = West Coast Choppers
company_
company_type = Private company
foundation =
location = Long Beach, California
key_people = Jesse James
industry = recreational vehicles
products = motorcycles [http://shopwestcoastchoppers.com Apparel]
revenue =
num_employees =
homepage = http://westcoastchoppers.com/ http://chopperdogs.com/, http://www.jessesgirl.com, http://www.ciscoburger.com http://shopwestcoastchoppers.com

West Coast Choppers is a company best known for selling chopper-style motorcycles. Some of their more well-known customers include celebrities such as Shaquille O'Neal, Keanu Reeves, Kid Rock, James Hetfield, Tyson Beckford, and The Undertaker. In recent years, under the management of Jesse G. James, the firm has expanded into licensing the brand onto other items and the creation of a now-ended television series, "Monster Garage", on the Discovery Channel.

History

The company's rise to national prominence coincided with the 2001 shows Motorcycle Mania I and II, airing on the Discovery Channel. James later starred with Kid Rock in Motorcycle Mania III (2004). With the release of these shows interest in Jesse James and the West Coast Choppers allowed the firm to expand knowledge of its brand and to expand its already strong cult-like following. Jesse James has also narrated a recent 2006 Discovery show called History of the Chopper, where he makes his own master piece to commemorate the 1960s.

In 2001, the company's merchandise (along with the No Fear brand) was banned from the Simi Valley Unified School District in California based on its usage of the German Iron Cross.

Presence in pop culture

West Coast Choppers merchandise, particularly T-shirts and hats, is popular among teenagers in the United States.It also has a huge following in Europe, especially with the appearance of the clothing in films such as the globally successful The Fast And The Furious.

ee also

* Orange County Choppers
* Von Dutch Kustom Cycles
* Indian Larry
* Billy Lane
* Warlock Motorcycles

References

* [http://www.westcoastchoppers.com/ West Coast Choppers Site]
* [http://money.cnn.com/magazines/fsb/fsb_archive/2003/03/01/338769/index.htm Fortune Article]
* [http://www.brainbucketmagazine.com/News/article/sid=102.html Interview with Jesse James on his fame]

External links

* [http://dsc.discovery.com/fansites/monstergarage/monstergarage.html Monster Garage]
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* [http://www.freestylextreme.com/uk/Home/Brands/West-Coast-Choppers/default.aspx Home Of West Coast Choppers Clothing in UK and Europe]
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