Underoos

Underoos are a brand of underwear for children, produced by the Fruit of the Loom company. The packages include a matching top and bottom for either boys or girls, featuring a character from popular entertainment media, especially superhero comics, animated programs, and fantasy/science fiction. In many cases, the garment mimics the distinctive costume of the character, encouraging the wearer to pretend to be the character. In others it features an image of the character and/or logo on the undershirt.

History

Underoos were developed as a product idea in 1977 by an independent entrepreneur, Larry Weiss, cite web |url =http://www.gort.net/ProductIndex.htm |title = ist of products Larry Weiss developed over the years |accessdate = 2008-06-23] who obtained licenses for several comic book characters including Superman, Batman, Shazam, Wonder Woman, Supergirl, Captain America cite web |url =http://www.gort.net/Sermons%20and%20Bible%20studies/Ethicsconflictletter.htm |title = UNDEROOS Ethics |accessdate = 2008-06-23] . The product idea was first offered to Hanes, but was rejected. Scott Paper company pursued development, but ultimately decided to not market the product. Fruit of the Loom had been engaged as supplier of the blank underwear and another vendor engaged to apply transfers. Informed of Scott Paper Company's decision to not market this novel product, Fruit of the Loom inquired if they would be permitted to market the product, now fully developed. Fact|date=June 2008 The entrepreneur agreed, and in 1978 Fruit of the Loom bought Underoos. cite web |url =http://www.linescale.com/web/TechWeb/TechWeb2-LDW.htm |title = Larry Weiss |accessdate = 2008-06-23] The product was tested in three markets including the New York Metropolitan area. Retailer and consumer demand was so strong, the product was immediately expanded to national distribution. Fact|date=June 2008

tyles

*The A-Teamcite web |url =http://www.juvenileclothing.com/kidsunderwear/underoos2.html |title = Boys Underoos |accessdate = 2008-06-23]
*Alvin and the ChipmunksFact|date=June 2008
*Aquamancite web |url =http://aquamanshrine.blogspot.com/2007/01/underoos-1981.html |title = The Aquaman Shrine: Underoos - 1981 |accessdate = 2008-06-23]

*Barbiecite web |url =http://www.juvenileclothing.com/kidsunderwear/underoosg1.html |title = Girls Underoos |accessdate = 2008-06-23]
*Batgirl
*Batman
*Boba Fett

*C-3PO
*Captain America
*Captain Power and the Soldiers of the FutureFact|date=June 2008
*Chewbacca

*Darth Vader
*Defenders of the EarthFact|date=June 2008
*Disney's Adventures of the Gummi BearsFact|date=June 2008
*Dukes of Hazzard - Daisy
*Dukes of Hazzard - Bo & Luke

*Ewoks

*Fred Flintstone

*G.I. Joecite web |url =http://www.yojoe.com/archive/clothing/underoos.shtml |title = G.I. Joe Underoos |accessdate = 2008-06-23]
*GoBotsFact|date=June 2008
*Green LanternFact|date=June 2008
*Gremlins

*Han Solo
*He-Mancite web |url =http://www.youtube.com/watch?v=1nB353eOGgo |title = Underoos MASK, Thundercats, He-Man, Transformers commercial |accessdate = 2008-06-23]
*Hot Rodcite web |url =http://www.firstshowing.net/2007/07/17/craziest-hot-rod-contest-ever/ |title = Craziest Hot Rod Contest Ever! |accessdate = 2008-06-23]

*The Incredible Hulk
*Iron ManFact|date=June 2008

*The Joker

*Knight RiderFact|date=June 2008

*Lazer Tag AcademyFact|date=June 2008
*Luke Skywalker - Return of the Jedicite web |url =http://theswca.com/index.php?action=disp_item&item_id=40 |title = Star Wars Collectors Archive - Luke Skywalker (Jedi) Underoos |accessdate = 2008-06-23]
*Luke Skywalker (Flight Suit)

*M.A.S.K.
*MonchhichisFact|date=June 2008

*PacmanFact|date=June 2008
*Ms. Pacmancite web |url =http://www.tomheroes.com/Video%20Games%20FS/video%20games/burbs/memorabilia/memorabilia.htm |title = Video Game Memoribilia |accessdate = 2008-06-23]
*Princess Leia - Return of the Jedi
*Princess Leia - Empire Strikes Back

*R2-D2
*RobinFact|date=June 2008
*Roger RabbitFact|date=June 2008

*Scooby-DooFact|date=June 2008
*Shazam
*Spider-Man
*Spider-Woman (Jessica Drew)
*Stormtrooper
*Supergirl
*Superman

*Tarzan
*The Thing
*Thundercats
*Tonto
*Transformers

*Archies - Veronica

*Wonder Woman

*Yoda

References