Fresh Start (detergent)


Fresh Start (detergent)

Fresh Start was the first powdered detergent to come in a plastic bottle. It was also one the first detergents to be highly concentrated, before all detergents went concentrated.

Fresh Start is a product of the Colgate-Palmolive company and was founded in the '80s. The target audience of Fresh Start was mainly active women who wanted more to do with their lives than their laundry. Advertisements from that time also depict active women having fun without worrying about laundry.


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