Account executive


Account executive

An account executive is a sales representative. The title is given to higher level members of the sales staff. If the organization also has account managers, the account executive out-ranks them.fact|date=December 2007

In larger organizations, account executives are given direct responsibility for the dealings with one or more high volume customers or clients. These customers or clients, referred to as s, are important to the organization's success, and so an account executive is necessary to manage one or more persons dedicated to serving the needs of the transactions and relationships with the customer.

In the advertising industry, account executives are the second-lowest-ranking members of the client service department, outranking only entry-level account coordinators.fact|date=December 2007 The word "executive" here means to "execute" - that is they are mostly responsible for more practical parts of the advertising jobs (ie leaflets, distributions, adaptations of materials from different languages etc). They answer to the respective account supervisor and/or to the client service director/account director. That depends on the country and on the account you are working for. In Spain for example, an account executive could probably develop very important campaigns on his/her own.fact|date=December 2007

References


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  • account executive — /akˈkaunt ekˈsɛkutiv, ingl. əˈkaunt ɪgˈzekjutɪv/ [propr. «funzionario addetto al cliente», comp. di account «cliente» ed executive «funzionario»] loc. sost. m. inv. addetto clienti (in agenzia pubblicitaria) …   Sinonimi e Contrari. Terza edizione

  • account executive — n. an executive in an advertising agency, stockbrokerage, etc. who handles the accounts of, and maintains direct contact with, one or more established clients and seeks new clients …   English World dictionary

  • account executive — The brokerage firm employee who handles stock orders for clients. Bloomberg Financial Dictionary See: broker. Bloomberg Financial Dictionary * * * account executive account executive ➔ executive1 * * * account executive UK US noun [C] MARKETING ► …   Financial and business terms

  • account executive — UK / US noun [countable] Word forms account executive : singular account executive plural account executives business someone who is responsible for all the work done for a particular customer of a company, especially an advertising company or a… …   English dictionary

  • account executive — noun someone in charge of a client s account for an advertising agency or brokerage or other service business • Syn: ↑account representative, ↑registered representative, ↑customer s broker, ↑customer s man • Hypernyms: ↑businessperson, ↑bourgeois …   Useful english dictionary

  • Account Executive — This term refers a person who has primary responsibility for an account, whether it be for an individual or corporate client. It is used often in the advertising and public relations business, but can also be used in financial services businesses …   Investment dictionary

  • account executive — account′ exec utive n. bus (in an advertising agency or other service business) the manager of a client s account • Etymology: 1940–45 …   From formal English to slang

  • account executive — noun Date: 1931 a business executive (as in an advertising agency) responsible for dealing with a client s account …   New Collegiate Dictionary

  • account executive — noun an executive in an advertising agency, or public relations firm who manages a clients account …   Wiktionary

  • account-executive — ac·count e·xe·cu·ti·ve s.m. e f.inv. ES ingl. {{wmetafile0}} TS pubbl. in un agenzia di pubblicità, chi si occupa di trovare i clienti e ne gestisce i fondi durante una campagna pubblicitaria (accorc. 1account) {{line}} {{/line}} DATA: 1959.… …   Dizionario italiano