- Squander Bug
The Squander Bug was a
World War II propagandacharacter created by the British National Savings Committeeto discourage wasteful spending. Originally designed by freelance illustrator Phillip Boydellfor press adverts, the character was widely used by other wartime artists in postercampaigns and political cartoons. It is one of the few propaganda campaigns from World War Two to be fully documented from the original concept sketches to the finished adverts.p62, Joseph Darracott and Belinda Loftus, "Second World War Posters", HMSO, London, 1972.]
During the Second World War, the British National Savings Committee became concerned that inflated prices were being paid for scarce
consumer goodsand believed that the money would be better spent on savings certificates to finance the war.p21, Joseph Darracott and Belinda Loftus, "Second World War Posters", HMSO, London, 1972.] The Committee felt that a way to ridicule indulgent spending was needed, without being boring or high-handed.
To meet this need, Boydell produced a series of six sketches depicting an
imp-like creature named the 'Money Grub' that could 'push, pull, scratch, bite and steal'. The concept was accepted almost as it stood, aside from the name being changed.
The character was intended as a positive alternative to endless government warnings on what "not" to do, for example 'Don't waste fuel' or 'Don't waste paper'. Instead, the Squander Bug's
speech balloons encouraged shoppers to waste their money on useless purchases, accompanied by captions urging consumers to fight or starve the creature. The character eventually gained swastikatattoos and was even placed in Madame Tussauds wax museumalongside other war enemies such as Hitler and Mussolini. [p80, Joseph Darracott, "A Cartoon War", Pen & Sword Books Ltd, 1989.]
Boydell was mainly involved in developing the Squander Bug for press adverts, but the character was also adapted for use in poster campaigns with the same message. British wartime cartoonists such as
David Lowand Carl Gilesalso used the character, sometimes ironically. For example, Victor Weiszlampooned Hitler's manpower shortages by giving him his own pair of squander bugs.
The character developed an international reputation, and an adapted version was used in
Australia, where the Squander Bug was given a Japanese appearance. [Australia Under Attack 1942-1943, http://www.awm.gov.au/underattack/mobilise/santa.asp, accessed June 1, 2007] A Squander Bug character was also created by Dr. Seussto encourage Americans to buy war bonds, although the design was quite different from Boydell's version. [University of North Texas Library, http://digital.library.unt.edu/permalink/meta-dc-138, accessed June 1, 2007]
* [http://www.awm.gov.au/underattack/mobilise/santa.asp Australia Under Attack 1942-1943]
* [http://www.cyber-heritage.co.uk/women/bug43.jpgWomen's Magazines at Cyberheritage]
* [http://www.bbc.co.uk/ww2peopleswar/stories/80/a9023780.shtml People's War Stories at the BBC]
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