WAPA-TV San Juan, Puerto Rico Branding WAPA Television Slogan Como tu... boricua! (Like you... Puerto Rican!) Channels Digital: 27 (UHF)
Virtual: 4 (PSIP)
Subchannels 4.1 Independent
4.2 Universal Sports
4.3 Canal del Tiempo
Translators WNJX-TV 4.1 Mayagüez
WTIN-TV 4.1 Ponce
Owner InterMedia Partners
(Televicentro of Puerto Rico, LLC)
First air date May 1, 1954 Call letters' meaning Asociación de
Former channel number(s) Analog:
4 (VHF, 1954-2009)
Transmitter power 1000 kW Height 794 m Facility ID 52073 Transmitter coordinates Website www.wapa.tv
WAPA-TV is an independent television station located in San Juan, Puerto Rico transmitting over digital channel 27, virtual channel 4. The station is owned by InterMedia Partners and is branded as WAPA Television.
WAPA-TV was the second television station to be licensed to Puerto Rico and began broadcasting on May 1, 1954. Its call letters are a partial abbreviation of the station's original owners, the now-defunct Asociación de Productores de Azúcar, or Puerto Rico Sugar Grower's Association. During its earliest years, the station was affiliated with NBC, ABC, DuMont, and the CMQ Television Network.
The station was the first to transition to color unceremoniously in 1966 on NTSC, followed by WKAQ-TV in 1968. Popularly known in Puerto Rico by its assigned channel number, Canal Cuatro, the station was also known by its animated cartoon mascot during the 1970s and 1980s, a bongo-playing cat (known commonly as el gato de WAPA in Spanish) and therefore its rhyming slogan is, Por el cuatro como el gato (colloquially "on four like the cat"), which rhymes in Spanish. Similarly, another TV spot used the phrase, Hasta el gato, te-ve el cuatro and the cat itself was alternately known as el Gato de Cuatro.
Like other mascots, El Gato was seen in different situations in different TV spots. Besides playing the bongos, he would also play the drums and was seen in one station ID as a matador. Another spot had him interacting with a cat seen in a Telemundo ad. El Gato would also sometimes be accompanied by his wife and children (one boy and one girl), where they appeared flying in a helicopter shaped like the channel's "4" logo and celebrated the holidays while playing musical instruments.
WAPA-TV's competitors include WKAQ-TV (Telemundo), WLII (Univision Puerto Rico), and WIPR-TV(PBS). WAPA-TV and WKAQ-TV have battled for the title of Puerto Rico's most-viewed station since the 1950s, with WLII entering the battle in the mid 80s.
During the 1980s and early 1990s, the station was very successful by mixing American shows translated to Spanish with locally produced sitcoms such as "Cuqui", "Cara o Cruz", "Entrando por la Cocina", "Carmelo y Punto" and "Barrio Cuatro Calles". But it was still trailing behind WKAQ-TV as the second major Puerto Rican station. In the early 90's, WAPA rebranded itself with the slogans "WAPA'lla!" (a catchy slang variation of "Vamos pa'lla" - Let's go!) and "WAPA, aqui con la gente" (WAPA, here with the people). These slogans were accompanied by a catchy score and vivid, colorful graphics depicting the channel's logo. In 1994, WAPA was the first television station in Puerto Rico to use high-end graphic animations to animate a new logo, created and animated by Pixel Light Studios in New York. This gave the channel a very "American" look. The logo, although graphically pleasing, was slowly dropped in favor of the classical number 4 logo. High end graphics were later altogether dropped for cheaper, in-house graphics.File:El Gato de Wapa TV by derictorres.jpg
In 1997, under the helm of Miguel Banojian an Ex-Univision executive, WAPA-TV achieved the biggest rating increases in its History. During Mr. Banojian's tenure, the network was producing more local programming than ever, more local news production, several sporting events were produced by its Spots Division,including, Beisbol exclusive "Serie Del Caribe" [Caribe edition of the U.S Beisbol "World Series], World Boxing championship events in partnership with Don King and many others.
In 1998, WAPA again rebranded itself with a new name and logo; "Televicentro" (used previously during the 70s and 80s). It has also regained its position as a major Puerto Rican TV station, mainly due to its new focus on locally produced programming. Its new slogan, "Como tú, boricua" highlights the fact that it is the only local commercial station left, with no foreign influence. Albeit the new name, locals still called it either "el cuatro" or simply "WAPA".
In September 2004, WAPA-TV became the first Puerto Rican station, and the seventh TV station in the U.S. (including territories) to become a superstation and broadcast shows through the DirecTV satellite system to the United States, under the name of WAPA America WAPA America's master control headquarters are located in Springfield, Massachusetts in the nearby suburb of Chicopee. "WAPA America" can also be seen in the U. S. through cable television service via companies like Comcast, RCN, Qwest Communications, and recently added to Cablevision subscribers in the greater New York City Metropolitan Area, and several surrounding communities. In reality, WAPA America isin't WAPA's first experiment outside Puerto Rico. In the 80's, it had WNJU-TV Channel 47 in New York City as a repeater and some other channels in the New York-New Jersey area, but due to financial problems, they sold Channel 47 and its others channels in that area to the Telemundo Network near the end of the 80's.
On October 19, 2006. LIN TV announced that it had entered into an agreement to sell its Puerto Rico television operations to InterMedia Partners for $130 million in cash. The sale was completed on March 30, 2007.
On December 17, 2007, the station changed its branding from "Televicentro" to "wapa", in lowercase letters. Following the rename, the channel began a developing a new format, changing the jingle and recreating their website. WAPA-TV signed a contract with Miss Puerto Rico Universe to transmit a reality show titled "Por la corona", beginning on August 15, 2008. The public will select via text messaging, with five of the participants classifying directly to the pageant's semifinal.
WAPA-TV for years has shown boxing, BSN basketball, telenovelas, movies, comedies, sitcoms (both American and domestic), baseball, NFL football, both World Wrestling Entertainment (WWE) and Puerto Rican (WWC) professional wrestling, human interest shows and its news show, Noticentro.
Current weekday programs:
- Supernatural (TV series) (series)
- Super Cine (movies)
- Noticentro a las 10 (news)
- Monica en confianza (talk show)
- Pegate al mediodia (variety)
- De Pelicula (movie news)
Noticentro is the name of WAPA-TV's news division. The news operation began in 1967 with Cuban-born Evelio Otero as the sole anchorman at the 10 p.m. newscast. Soon thereafter Carlos Ruben Ortiz joined the news staff with the 6 p.m. broadcast. Evelio Otero remained by himself on camera until his departure from WAPA in 1980 to take the senior editor position at the Voice of America in Washington. Carlos Ruben Ortiz shared the anchor slot at 6 p.m. with then newcomer Guillermo José Torres, a former radio announcer born in Juana Diaz, Puerto Rico who has since become the longest standing news announcer in the island, with a career spanning more than 36 years. The format predated the NewsCenter format which become popular in NBC owned stations in the 1970s.
In its beginnings, Noticentro 4 lasted only fifteen minutes in the afternoon, with a 30 minute edition at 10 in the evening. There was also a weekend edition. Gradually, the program's on-the-air time was increased to a full hour.
After Otero's departure, New York City-born William "Bill" Pérez became WAPA's news director (Torres held the post for a while but eventually asked to be left as an anchorperson only) In the late 1970s, Enrique Cruz Díaz, Luz Nereida Vélez, Sylvia Gómez, Luis Rigual, Cyd Marie Fleming, José Esteves, Luis Francisco Ojeda and others joined.
In 1980, Noticentro 4 inaugurated a new studio. In 1981, Pedro Rosa Nales joined the team. In 1982, Enrique Cruz Díaz, also known as Kike Cruz, substituted Torres as show director. In 1983, Rigual died, being substituted as main sports anchor man by Rafael Bracero. Bobby Angleró joined the team of reporters as Bracero's main helper in 1984, year in which the Coquí Satellite was inaugurated by the station. Coquí Satellite helped the network deliver breaking news quicker, and it helped deliver the news on occasions such as the Challenger explosion, when Torres interrupted Angela Meyer on her Chanita Gobernadora comedy section to break the news to the public only minutes after it had happened.
In the early 2000s, WAPA-TV inaugurated the SuperCóptero (SuperChopper), the Noticentro 4 helicopter. The SuperCóptero is mostly used to report on traffic conditions in the metropolitan area on the 4:00 p.m. and 5:00 p.m. editions of Noticentro 4. WAPA-TV is the only local station to have a helicopter in the air, but soon they discontinued the SuperCoptero due to budget cuts, WAPA only uses the copter in speciel events and emergencies.
Noticentro runs a local cable channel, Wapa Tiempo . The channel broadcasts weather forecasts for Puerto Rico 24 hours a day. El Canal del Tiempo can be seen on all three cable companies serving Puerto Rico and on WAPA-TV digital subchannel, WAPA-DT 27.3/4.3. The channel is now called Wapa Tiempo instead of El Canal del Tiempo to avoid confusion with The Weather Channel from NBCUniversal.
WAPA-TV uses it same logo for Noticentro (formerly Noticentro 4), changing the word WAPA to Noticentro, but with the same red strips at the right. The previous music package Noticentro 4 used is called News Authority by 615 Music and has been used since 2004. In the past they've used Newswatch 24, News One, Impact among others. Noticentro now uses the same music for all its sections and bumpers except for its news resume En Una Semana (In One Week) which used the Noticentro 4 graphics and music package from 1999, but now uses the current graphics and music package.
Wapa Tiempo for a time used the old Noticentro 4 graphics and logo, but recently the channel received new graphics and logo to go with the "New WAPA" upbringing. Noticentro currently airs about forty hours of local news coverage a week. In the next months to come, Noticentro will receive new graphics and studio redesign along with the "New WAPA" initiative.
- El Observador Kresto Denia (1954–1963)
- El Noticiero (The Newsroom) (1963–1978)
- Noticentro 4 (NewsCenter 4) (1978–1995, 1996–1998, 2002–2007)
- Noticentro (1995–1996, 1998–2002, 2007–present)
- Hasta el gato Te-Ve el 4 (1968–1979)
- Adelante en el 80 (1980)
- Arrasando en el 81 (1981)
- Insuperable (1982)
- Tremendo (1983)
- Pa' Encima (1983–1984)
- La Pionera (1984)
- Contigo Siempre (1985)
- Siempre en Grande (1985–1986)
- Esto es WAPA...Lo Mejor (1987)
- Imagen Viva (1987)
- Ven a Casa... Ven a WAPA (1988–1989)
- Ponle el ojo al cuatro (1989–1990)
- WAPA'lla! (1990–1992)
- WAPA, Aqui con la Gente (WAPA, Here with the People) (1992–1994)
- La Emocion! (1994–1995)
- Lo nuestro siempre primero (1996)
- Como tu... boricua! (1998–Present)
Channel Programming 4.1 / 27.1 Main WAPA-TV programming 4.2 / 27.2 WAPA2 4.3 / 27.3 Wapa Tiempo
WAPA-TV can be seen across Puerto Rico on the following stations:
Station City of license Channels
First air date ERP
Facility ID Transmitter Coordinates WTIN Ponce 14 (UHF)
1985 1070 kW
WNJX-TV Mayagüez 22 (UHF)
April 27, 1986 4201 kW
- ^ Broadcasting Yearbook, 1955. p. 333
- ^ "Pegajosa canción como“jingle”" (in Spanish). Primera Hora. 2008-07-17. http://www.primerahora.com/noticia/tv/espectaculos_asi/pegajosa_cancion_comojingle/210933. Retrieved 2008-07-22. [dead link]
- ^ "Con nuevo formato en la internet" (in Spanish). Primera Hora. 2008-07-21. http://www.primerahora.com/noticia/tv/espectaculos_asi/con_nuevo_formato_en_la_internet/212346. Retrieved 2008-07-22. [dead link]
- ^ "El público elegirá a la nueva reina" (in Spanish). Primera Hora. 2008-08-08. http://www.primerahora.com/noticia/tv/espectaculos_asi/el_publico_elegira_a_la_nueva_reina/217740. Retrieved 2008-08-11. [dead link]
- WAPA America
- The Museum of Broadcasting - Puerto Rico TV Profile
- Query the FCC's TV station database for WAPA-TV
- Query the FCC's TV station database for WTIN
- BIAfn's Media Web Database -- Information on WAPA-TV
- BIAfn's Media Web Database -- Information on WTIN-TV
Television stations in Puerto Rico San Juan
WKAQ (2.1 TEL, 2.2 Punto2) • WAPA (4.1 Ind, 4.2 US, 4.3 local weather) • WIPR (6.1 PBS, 6.2 Create, 6.3 KidsTV, 6.4 V-me, 6.5 news) • WSTE (7.1 Ind) • WLII (11.1 UNI) • WORO (13.1 Ind) • WSJN-CD (15.1 Rel.) • WTCV (18.1 Ind) • WXWZ-LP 22 (Ind) • WJPX (24.1 CV, 24.2 horse racing) • W26DK-D (26.1 ABC, 26.2 The CW/LATV, 26.3 This TV) • WSJU (31.1 Music videos, 31.2 music videos, 31.3 Megavision) • WDWL (36.1 TBN) • WWXY-LP 38 • WMTJ (40.1 PBS, 40.5 PBS HD) • W44CK 44 (3ABN) • WIDP (46.1 TBN, 46.2 EBN Music) • WVQS-LP 50 (Silent) • WRFB (52.1 Ind) • WUJA (58.1 Rel.) • WECN / WRUA (64.1 / 34.1 Rel.) • WVSN (68.1 Rel.)
WIPM (3.1 PBS, 3.2 Create, 3.3 KidsTV, 3.4 V-me, 3.5 news) • WNJX (4.1 Ind, 4.2 US, 4.3 local weather) • WORA (5.1 UNI, 5.2 local programming) • WSTE (7.1 Ind) • WOLE (12.1 TEL, 12.2 Punto 2) • WOST (16.1 Mega TV) • WPRU-LP 20 (ABC) • WSJX-LP 24 (Fox) • WSJP-LP 30 (The CW/LATV) • WELU (32.1 Rel.) • WJWN (38.1 CV, 38.2 horse racing) • WVEO (44.1 Ind) • WTPM-LD (45.1 Rel.) • WQSJ-LP 48 (Rel.) • WQHA (50.1 Rel.) • W51DJ-D (51.1 ABC, 51.2 The CW/LATV, 51.3 This TV) • WCCV (54.1 Rel.)
Ponce Stations outside
Puerto Rico available
on cable and satellite
Superstations in North American markets Current FormerSubject to availability; all are distributed in the United States via the Dish Network satellite service.
1Available on select cable and satellite providers in the Southwest United States as a regional superstation.
2Available on most Canadian cable and satellite providers.
Additional resources on North American television North AmericaList of local television stations in North America · DTV transition · North American TV mini-template CanadaCanadian networks · List of Canadian television channels · Table · Local Canadian TV stations · List of United States stations available in Canada · 2001 Vancouver TV realignment · 2007 Canada broadcast TV realignment MexicoMexican networks · Local Mexican TV stations United States
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