Tea Forté


Tea Forté

Tea Forté Inc. is an American tea company based in Concord, Massachusetts. The company was founded in 2003 by Peter Hewitt, an American product designer. The company produces a highly stylized product line inspired by the Japanese tea ceremony, intended to "elevate a cup of tea into an extraordinary experience for all of your senses". [ [http://www.teaforte.com/about/ About Tea Forte ] ]

Product line

Japanese design which permits loose tea to swell as it steeps. These three-dimensional designs allow higher-quality "whole leaf" teas to be used than previously possible with traditional flat tea bags. [ [http://www.teaandcoffee.net/0305/tea.htm Tea & Coffee 03/05 - The New Shape of Teabags ] ]

Tea Forté products are marketed as luxury items and sold at high-end retailers, gift shops, restaurants, spas and hotels worldwide. As explained by the "Boston Business Journal", "Hewitt makes no excuses for the high-end bag he calls more of an 'idea' than a product." [ [http://boston.bizjournals.com/boston/stories/2005/03/07/smallb1.html Designed to a 'tea' - Boston Business Journal: ] ] In 2007, the price ranged from $US1.00 to $US2.50 per bag, depending on packaging and the quantity purchased. The tea is also sold loose in tins. Accessories are designed to complement the unique infusers, and include infuser-sized "tea trays," glass and ceramic teacups and teapots, a wooden presentation case, and serving trays. [ [http://www.teaforte.com/store/tea-accessories/ Original Tea Accessories by Tea Forté ] ]

The in-store marketing campaign features an endorsement by Oprah Winfrey, whose magazine featured the product in the October 2004 edition of "O, The Oprah Magazine".

Tea Forte will be available aboard the cruise ship Celebrity Solstice. There will be a custom tea made for the ship; the blend is called Solstice.

External links

* [http://www.teaforte.com/ Company website]

References


Wikimedia Foundation. 2010.

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