Priority Records


Priority Records

infobox record label
name = Priority Records


image_bg = black
parent = EMI
founded = 1985
founder = Bryan Turner
Mark Cerami
Steve Drath
distributor = Capitol Records (In the US)
genre = Various
country = US
location =
url = [http://www.priorityrecords.com/ Official website of Priority Records]

Priority Records is an American based record label, owned and operated by EMI, and has made a name for itself dealing primarily in hip hop music. Priority has also provided distribution for other labels such as Ruthless Records, Death Row Records, No Limit Records, Roc-A-Fella Records

Company History

Beginnings

The Los Angeles-based company was formed in 1985 by three former K-tel executives: Bryan Turner, Mark Cerami and Steve Drath. Initial funding was provided by R-tek, a company headed by former K-tel board members: Ray and Harold Kives, and their company took an initial 50% ownership in Priority. Priority bought out the R-tek interest in 1987.

To support early operations, Priority licensed repertoire from others and released compilation albums but soon began to develop its own significant artist roster. Priority was able to achieve unrivaled success as an independent label by developing a precedent-setting "street-based" formula of underground marketing which bypassed mainstream radio. Their unique approach allowed Priority to sell millions of records without entering into the fiercely competitive major label battles over radio airplay. Priority's strategic marketing team was developed by Vice President Alyssa Pisano, who led Priority's Marketing and Creative Services Department between 1987 and 1996. Priority's roster featured numerous gold, platinum and multi-platinum artists, including N.W.A., Dr. Dre, Ice Cube, Master P, Snoop Dogg, Jay-Z, Mack 10, Westside Connection, Eazy-E and Ice T.

EMI acquisition

In the early 1990s, the label struck up a distribution deal with EMI, while continuing to operate independently. EMI bought a 50% stake in Priority in 1996, and the remainder in 1998. Despite EMI's full ownership, Priority continued to be independently managed company until 2001, when its operations were merged into EMI’s major US subsidiary, Capitol Records. Priority was absorbed into Capitol Records in 2004, and ceased operations.

Revivial

In late 2006, EMI revived Priority Records. The first act signed to the newly reorganized company is C-Murder (who, in the mid-late 1990s, recorded for the label via No Limit Records.)

Artists

Artists at some point signed to Priority
* 11/5
* Bad Azz
* C-Murder (No Limit Records/Priority Records)
* The California Raisins
* Choclair (Virgin Records/Priority Records)
* Dr. Dre (Ruthless Records/Priority Records) (Death Row Records/Interscope Records/Priority Records)
* Eazy-E (Ruthless Records/Priority Records/Relativity Records/Epic Records/MCA Records)
* Ice Cube
* Organized Konfusion
* Paris
* Snoop Dogg
* Ras Kass
* R.A. the Rugged Man
* Westside Connection
* WC
* Da Lench Mob
* U-God (Wu-Tang Records/Priority Records)

References

* [http://www.fwweekly.com/content.asp?article=3094 "2002 Music Awards" ] by Anthony Mariani, "Fort Worth Weekly", June 13, 2002, retrieved June 29, 2006


Wikimedia Foundation. 2010.

Look at other dictionaries:

  • Priority Records — ist ein US amerikanisches Plattenlabel mit einer 25 jährigen Geschichte. Mittlerweile ist es im Besitz und unter der Verwaltung des Labels EMI Music. Hauptsächlich durch die Förderung und Produktion verschiedener Hip Hop und Rap Künstler machte… …   Deutsch Wikipedia

  • Priority Records — Priority, est le label d une compagnie de disque indépendante Artistes produits : Homesick James Portail de la musique …   Wikipédia en Français

  • Priority Records v. Brittany Chan — was a Michigan case by the RIAA against 14 year old child who allegedly infringed plaintiffs copyrights when she was 13 years old, through peer to peer file sharing. [ [http://info.riaalawsuits.us/documents.htm#Priority v Chan2 Litigation… …   Wikipedia

  • Priority — may refer to: Priority date, a concept of establishing waiting times in the immigration process by United States Department of State Priority level, the priority of emergency communications Priority Records, a record label started in 1985 and… …   Wikipedia

  • Records management — Records management, or RM, is the practice of maintaining the records of an organization from the time they are created up to their eventual disposal. This may include classifying, storing, securing, and destruction (or in some cases, archival… …   Wikipedia

  • Priority (album) — Infobox Album Name = Priority Type = Studio album Artist = Pointer Sisters Released = 1979 Recorded = 1979 Genre = Rock Label = Planet Records Producer = Richard Perry Last album = Energy (1978) This album = Priority (1979) Next album = Special… …   Wikipedia

  • Rap-A-Lot Records — Gründung: 1986 Gründer: James Smith Vertrieb: Asylum Records Genre: Hip Hop Gründungsland …   Deutsch Wikipedia

  • No Limit Records — Founded 1990 Founder Percy Master P Miller Status Defunct …   Wikipedia

  • Duck Down Records — Saltar a navegación, búsqueda Duck Down Records Fundado 1995 Fundadores Kenyatta Blake Drew Friedman Sello distribuidor Priority Records (1995 2000) Koch Entertainment ( …   Wikipedia Español

  • Ruthless Records — Infobox record label name = Ruthless Records image bg = white parent = Sony Music Entertainment founded = March 3, 1987 founder = Eric Wright (Eazy E) Jerry Heller defunct = distributor = Priority Records Relativity Records Epic Records (U.S.)… …   Wikipedia


Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.