- British Rail brand names
British Railwas the brand image of the nationalised railwayowner and operator in Great Britain, the British Railways Board, used from its formation in 1965, until its breakup and sell-off from 1993 onwards.
From an initial standardised corporate image, several sub-brands emerged for marketing purposes, and later in preparation for privatisation. These brands covered rail networks, customers services, and several classes of new trains.
With the size of British Rail's fleet, due to the time required to repaint
rolling stock, in terms of the physical trains brand switchovers could be lengthy affairs lasting years. This worsened into privatisation, with the same services often using 3 or 4 different liveries.
Following privatisation, several of the brands disappeared, although some such as ScotRail, Merseyrail, Eurostar and Freightliner remain. Some privatised train operating companies have since introduced their own brands along the same lines, such as,
Midland Mainline's "Meridian" trains, and the Virgin Trains"Voyager" services).
The iconic double-arrow logo introduced with the creation of the British Rail brand remains post-privatisation, as a unifying branding device for the privatised
National Railnetwork, used on stations and publicity, but not trains.
Timeline of brands
Transport Act 1962, responsibility for the state railway operation, British Railways, was transferred from being a trade nameand subsidiary of the British Transport Commission, to a separate public corporation, under the British Railways Board.
As the last steam locomotives were being withdrawn (completed in 1968) under the 1955 Modernisation Plan, the corporation's public name was re-branded in 1965 as British Rail, which introduced the double-arrow logo, a standard typeface and the BR blue livery, applied to nearly all locomotives and rolling stock.
In the 1980s under 'sectorisation', the BR Blue identity was phased out, as the organisation was converted from a regional structure to a sector based structure. The Intercity brand was relaunched, and new passenger brands
Network SouthEastand Regional Railwaysintroduced, with these divisions also introducing many sub-brands. Freight operations were split into the Trainload Freight, Railfreight Distributionand Rail Express Systemssectors.
In the late 1980s and early 1990s, new
multiple-unittrain designs being introduced to replace rolling stock also brought new brand names, often linked to other branding exercises, such as the Networkers built for Network SouthEast.
In the 1990s, BR had created the "European Passenger Services (EPS)" division, to run passenger services through the
Channel Tunnel, under the Eurostar brand. After construction delays, this was operated from 1994, until it passed to the London and Continental Railwaysconsortium in 1996 as Eurostar (U.K.) Ltd..
In preparation for privatisation, the freight sectors were further split into smaller business units, as regional splits of Trainload Freight, or further splits along customer market, such as inter-modal traffic, each with their own branding. With almost all freight businesses going straight to
EWS, most of these brands were short lived.
List of brands
* Merseyrail - passenger service brand for Merseyside.
* Network SouthEast (originally "London & South East") - commuter and medium-distance trains operating in an area bounded roughly by King's Lynn, Peterborough, Worcester, Bedwyn, Exeter and Weymouth and including the
Waterloo & City Linenow part of London Underground
* Network NorthWest - passenger service brand paralleling "Network SouthEast" for Greater Manchester and Lancashire in the early 1990s as part of Regional Railways.
* Regional Railways (originally "Provincial") - other passenger services in England and Wales, often suffixed by a regional description, e.g. Regional Railways North West
* Ryde Rail - passenger services on the Isle of Wight (Ryde - Shanklin)
ScotRail- passenger services within Scotland (officially part of Regional Railways, but with a distinct identity)
Express passenger services
Alphaline- a sub-brand of Regional Railways, for regional express services on secondary routes, operated using 90mph Class 158 trains, complementing the InterCity network.
* Eurostar - International high speed passenger trains from London-Paris/Brussels through the
Channel Tunnelusing Network SouthEast tracks in Britain.
* InterCity - high-speed express trains between major towns and cities
Motorail- long-distance passenger services that also carried cars (operated as part of InterCity)
*Pullman - First Class carriages in InterCity trains offering a full at-seat catering service (mainly marketed to business travellers)
Railair- through ticketing service for coach links to airports.
Sealink- ferry services.
Rail Express Systems- Post Office and parcels services
Trainload Freight- whole-train services, divided into sub-sectors covering Coal, Construction, Metals and Petroleum
* Freightliner - container services
* Speedlink - wagonload services
Rolling stock classes
†The Clubman was never operated by British Rail. Network SouthEast planned it was their new service to Birmingham (via the Chiltern Main Line) and nicknamed it the Clubman but privatisation intervened. New private operators, Chiltern Railways(former Chiltern Line managers) ordered 5 168/0s, which were only cosmetically different to the units planned by NSE, in 1996.
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