Marriott International


Marriott International
Marriott International
Type Public (NYSE: MAR)
Industry Hospitality, Tourism
Founded Washington, D.C., U.S.
(May 15, 1927)
Headquarters Bethesda, Maryland,
United States
Area served Worldwide
Key people J. W. "Bill" Marriott, Jr. Chairman and CEO
William J. Shaw Vice Chairman
Arne M. Sorenson President and COO
Products Hotels, resorts
Revenue decreaseUS$ 11.7 billion (2010)
Net income decreaseUS$ 458 million (2010)
Employees 151,000 (2008)[1]
Website marriott.com

Marriott International, Inc. (NYSEMAR) is a worldwide operator and franchisor of a broad portfolio of hotels and related lodging facilities. Founded by J. Willard Marriott, the company is now led by son J.W. (Bill) Marriott, Jr. Today, Marriott International has about 3,150 lodging properties located in the United States and 68 other countries and territories.

Marriott's operations are grouped into the following five business segments:

Contents

History

Marriott International headquarters in the Bethesda area of unincorporated Montgomery County, Maryland
The Detroit Marriott at the Renaissance Center is the tallest hotel in the Western Hemisphere.[3]
Singapore Marriott Hotel
View of Islamabad Marriott Hotel bombing

Marriott was founded by J. Willard Marriott in 1927 when he and his wife opened a root beer stand in Washington D.C..[4] As a Mormon missionary in the sweltering, humid summers in Washington D.C, Marriott was convinced that what the city needed was a such a place to get a cool drink.[5] They later expanded their enterprises into a chain of restaurants and hotels.[6]

The Key Bridge Marriott in Arlington, Virginia is Marriott International’s longest operating hotel, and celebrated its 50th anniversary in 2009.[7] Their son and current Chairman and Chief Executive Officer, J.W. (Bill) Marriott, Jr. has led the company to spectacular worldwide growth. Today, Marriott International has about 3,400 lodging properties located in the United States and 67 other countries and territories. Edwin D. Fuller is the current President and Managing Director of International Lodging for Marriott International.

Marriott International was formed in 1992 when Marriott Corporation split into two companies, Marriott International and Host Marriott Corporation.

In 2002 Marriott International began a major restructuring by spinning off many Senior Living Services Communities (which is now part of Sunrise Senior Living) and Marriott Distribution Services, so that it could focus on hotel ownership and management. The changes were completed in 2003.[8]

In April 1995, Marriott International acquired a 49% interest in the Ritz-Carlton Hotel Company LLC.[9] Marriott International believed that it could increase sales and profit margins at the Ritz, a troubled chain with a significant number of properties either losing money or barely breaking even. The cost of Marriott's initial investment was estimated to be about $200 million in cash and assumed debt. The next year, Marriott spent $331 million to take over the Ritz-Carlton Atlanta and buy a majority interest in two properties owned by William Johnson, a real estate developer who had purchased the Ritz-Carlton Boston in 1983 and expanded his Ritz holdings over the next twenty years.

The Ritz began expansion into the lucrative timeshare market among other new initiatives made financially possible by the deep pockets of Marriott, which also lent its own in-house expertise in certain areas. There were other benefits for Ritz-Carlton flowing from its relationship with Marriott, such as being able to take advantage of the parent company's reservation system and buying power. The partnership was solidified in 1998 when Marriott boosted its interest in Ritz-Carlton to 99 percent. By 1999 revenues from the 35 hotels it operated around the world totaled about $1.4 billion.

Marriott International owned Ramada International Hotels & Resorts until its sale on September 15, 2004 to Cendant. It is the first hotel chain to serve food that is completely free of trans fats at all of its North American properties.[10][11]

In 2005, Marriott International and Marriott Vacation Club International comprised two of the 53 entities that contributed the maximum of $250,000 to the second inauguration of President George W. Bush.[12][13][14]

On July 19, 2006, Marriott announced that all lodging buildings they operate in the United States and Canada would become non-smoking beginning September 2006. "The new policy includes all guest rooms, restaurants, lounges, meeting rooms, public space and employee work areas."[15]

On November 11, 2010, Announced plans to add over 600 hotel properties by 2015, the bulk of the additions will be in the emerging markets of India, where it plans to have 100 hotel properties and other countries include China and Southeast Asia.[16]

On January 21, 2011, Marriott said that pornography would not be included in the entertainment offered at new hotels, which will use an internet-based video on demand system.[17]

Incidents

Several Marriott hotels around the world have been the target of bombings.

Great America Parks

Marriott also developed three and ultimately opened two theme parks entitled Marriott's Great America from 1976 until 1984. The parks were located in Gurnee, Illinois, Santa Clara, California and a proposed but never-built location in the Washington, DC area, and were themed celebrating American history. The American-themed areas under Marriott's tenure of ownership included "Carousel Plaza" (the first section beyond the main gates); small-town-themed "Hometown Square"; "The Great Midwest Livestock Exposition At County Fair" with a Turn of the Century rural-fair theme; "Yankee Harbor", inspired by a 19th century New England port; "Yukon Territory," resembling a Canadian/Alaskan logging camp; and the French Quarter-modeled "Orleans Place". At opening, both parks were laid out nearly identically.

In 1984, Marriott disposed of its theme park division; both parks were sold and today are associated with national theme park chains. The Gurnee location was sold to Six Flags Theme Parks where it operates today as Six Flags Great America. The Santa Clara location was sold to the City of Santa Clara, who retained the underlying property and sold the park to Kings Entertainment Company, renamed Paramount Parks in 1993. From 1993 to 2006, the Santa Clara location was known as Paramount's Great America. In 2006, Paramount Parks was acquired by Cedar Fair Entertainment Company; the Santa Clara park operates today as California's Great America. In the years after their sale, the layouts of the parks have diverged substantially.

Marriott brands

Full Service Lodging

Select service lodging

Extended stay lodging

Timeshare

Marriott Rewards

Marriott International also offers Marriott Rewards, a loyalty (“rewards”) program that allows members to earn points or airline miles for their stays at participating Marriott brand hotels, in addition to other membership benefits.

References

  1. ^ Standard and Poor's 500 Guide. The McGraw-Hill Companies, Inc.. 2007. ISBN 0-07-147906-6. 
  2. ^ "The Great Energy Scam" from TIME, October 2003
  3. ^ Official World's 100 Tallest High Rise Buildings (Hotel Use). Emporis.com. Retrieved on July 5, 2009.
  4. ^ Remembrances of Mom from Marriott Blogs
  5. ^ J. Willard Marriott from Entrepreneur.com
  6. ^ Root Beer Roots from The Washington Post
  7. ^ Key Bridge Marriott Hotel Prepares for 50th Anniversary With $30 Million Renovation of Event Space
  8. ^ 2003 10-K report
  9. ^ Fundinguniverse.com
  10. ^ "Marriott says trans fats will check out" from USA Today
  11. ^ "Marriott to Cut Trans FatAt U.S., Canada Hotels" from The Wall Street Journal online
  12. ^ Drinkard, Jim (2005-01-17). "Donors get good seats, great access this week". USA Today. http://www.usatoday.com/news/washington/2005-01-16-inauguration-donors_x.htm. Retrieved 2008-05-25. 
  13. ^ "Financing the inauguration". USA Today. 2005-01-16. http://www.usatoday.com/news/washington/2005-01-16-inaugural-donors_x.htm. Retrieved 2008-05-25. 
  14. ^ "Some question inaugural's multi-million price tag". USA Today. 2005-01-14. http://www.usatoday.com/news/washington/2005-01-14-price_x.htm. Retrieved 2008-05-25. 
  15. ^ Marriott Goes Smoke-Free
  16. ^ "Marriott to expand India portfolio to 100 hotels". Added expansion plans. http://in.reuters.com/article/idINIndia-52830920101111. Retrieved 11 November 2010. 
  17. ^ DeLollis, Barbara (21 January 2011). "Marriott says no to adult movies in new hotels". USA Today. http://www.usatoday.com/money/industries/travel/2011-01-21-hotelporn21_ST_N.htm. Retrieved 5 October 2011. 

External links


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