OnStar

OnStar Corporation

Type	Subsidiary
Founded	1995
Headquarters	Detroit, Michigan, USA
Key people	Linda Marshall, president
Parent	General Motors
Website	onstar.com

OnStar Corporation is a subsidiary of General Motors that provides subscription-based communications, in-vehicle security, hands free calling, turn-by-turn navigation, and remote diagnostics systems throughout the United States, Canada and China. A similar service is known as ChevyStar in Latin American markets. The service currently has more than six million customers.^[1]

Onstar unit in a 2008 Saturn Astra

A new retail rear-view mirror with a built-in OnStar module, branded as OnStar FMV, became available to the public on July 24, 2011. It provides some of the features an OEM system has, such as Automatic Crash Response, Stolen Vehicle Tracking, Turn-by-Turn Navigation, and Roadside Assistance. ^[2]

Overview

The OnStar service relies on CDMA mobile phone voice and data communication, primarily via Verizon Wireless in the United States and Bell Mobility in Canada, as well as location information using GPS technology. Drivers and passengers can use its audio interface to contact OnStar representatives for emergency services, vehicle diagnostics and directions. OnStar equipped vehicles with an active subscription will also contact representatives based in Warren, Michigan; Charlotte, North Carolina; Makati, Philippines; and Oshawa, Ontario^{[citation needed]} in the event of a collision in which the airbags are deployed. Newer models (on vehicles from approximately 2006 and later) will contact OnStar in any type of collision regardless of airbag deployment. This new service is called Advanced Automatic Crash Response (AACR) and is designed to assist emergency response efforts.

When a driver presses the Red OnStar Emergency button or Blue OnStar button, current vehicle data and the user's GPS location are immediately gathered. This information is then sent to OnStar. OnStar Emergency calls are routed to the OnStar Center with highest priority. Three centers exist to receive emergency calls: Warren, Michigan; Charlotte, North Carolina and Ontario, Canada, and all centers are open 24 hours a day.

All OnStar equipped vehicles have Stolen Vehicle Tracking, which can provide the police with the vehicle's exact location, speed and direction of movement.

Starting 2009, General Motors began equipping some new vehicles with Stolen Vehicle Slowdown. This feature allows OnStar to remotely slow down the stolen vehicle. The service is also expected to help reduce the risk of property damage, serious injuries or fatalities resulting from high-speed pursuits of stolen vehicles. Customers may opt out of that function.^[3] The first successful use of this service occurred in October 2009 when a stolen Chevrolet Tahoe was recovered and its suspected thief was apprehended.^[4]

Also in 2009, General Motors began equipping some new vehicles with Remote Ignition Block, allowing OnStar to remotely deactivate the ignition so when the stolen vehicle is shut off, it cannot be restarted.^[5]

All Stolen Vehicle Assistance services (Stolen Vehicle Tracking, Stolen Vehicle Slowdown and Remote Ignition Block) can be requested by the OnStar subscriber, but OnStar will not activate them until confirming with the police that the vehicle has been reported as stolen.

OnStar subscribers may be eligible for anti-theft and low mileage insurance discounts. Since OnStar can help with the recovery of a stolen vehicle, some insurance companies recognize this and offer a discount. Also, with certain insurance companies (for example, GMAC Insurance) and with subscriber permission, OnStar will send the insurance company the vehicle's odometer reading every month. If the subscriber qualifies as a low-mileage driver, they may be eligible for an insurance discount.

Even if the vehicle is OnStar equipped, no OnStar services are available until the system is activated. Vehicle owners can choose between two plans:^[6]
- Safe & Sound: $18.95/mth ($24.95 in Canada), which includes Automatic Crash Response, Stolen Vehicle Assistance, Roadside Assistance, Remote Door Unlock, Remote Horn and Light Flashing, Red Button Emergency Services and OnStar Remote Vehicle Diagnostics
- Directions & Connections: $28.90/mth ($39.90 in Canada), includes all services in the Safe & Sound plan, plus turn-by-turn navigation

History

OnStar was formed in 1995 as a collaboration between GM, Electronic Data Systems and Hughes Electronics Corporation. Each of the founding companies brought a specific area of expertise to the enterprise: GM brought vehicle design and integration and a distribution system of millions of vehicles, EDS brought much of the systems development and information management and customer service technologies, while Hughes contributed communications and satellite technology and automotive electronics.

In 1996, then GM North America Operations President Rick Wagoner officially launched OnStar at the Chicago Auto Show. OnStar delivered its first product and service to the market in 11 months, in the fall of 1996 for model year 1997 Cadillac DeVille, Cadillac Seville and Cadillac Eldorado models. From 2002 to 2005, OnStar service was available on vehicles produced by Acura, Audi, Isuzu, Subaru and Volkswagen through a licensing agreement.

In April 2006, GM notified approximately 500,000 of their OnStar customers who had analog service that their service would be terminated effective December 31, 2007, because starting February 18, 2008 the Federal Communications Commission (FCC) would no longer require US cell phone systems to operate in analog mode. Customers who purchased a prepaid, non-refundable, non-transferable 1-year OnStar Safe & Sound subscription were scheduled to receive an equipment upgrade. If the vehicle is from the 2003, 2004, or 2005 model year, an adapter costing approximately US$200 (includes a one year subscription) can be installed at the customer's expense. If it is older, it will simply no longer be usable.^[7] A law firm in Pennsylvania representing some of the affected customers sought to have a class certified for a class action lawsuit for damages claimed in the cancellation of OnStar service.^[8]

China

In December 2009, Shanghai OnStar Telematics Co. Ltd., a joint venture between General Motors, SAIC Group and SGM (Shanghai GM), began offering its services in China. It is available on select Cadillac, Buick and Chevrolet vehicles and China Telecom is the wireless network provider throughout China. The service will be available throughout mainland China and will be first launched in Mandarin Chinese.

Advocacy

OnStar advocates tout it as an essential safety tool. GM commercials have compared it to seatbelts and airbags, as the next major technology for safe driving. The benefits, they say, include its ability to aid police in tracking down stolen vehicles; contacting emergency medical services in case of an accident (should the driver request this or be non-responsive); notifying drivers of potentially dangerous mechanical problems; emails are sent to owners that give a diagnostics of their vehicle every month if subscribed to; and unlocking doors for drivers (after verifying authorization over the phone) should their keys be misplaced or locked inside their car. OnStar's basic subscription also includes Roadside assistance, as well HFC (Hands Free Calling) which is integrated into the OnStar system and operates in the same way as a regular cell phone does except that it is operated through voice recognition. Automatic Crash Response allows emergency advisors to provide emergency medical services (EMS) with additional crash information such as rollover status, direction of impact, which airbags have deployed (front, side etc.,) and the Delta-V (change in velocity) Force which is a medical measure of the intensity of an impact. All this information allows EMS to respond to the crash with appropriate equipment.

Recently, OnStar has changed its terms and conditions to allow sale of vehicle location and speeds to interested third parties such as law enforcement agencies, which has been criticized in the comp.risks forum^[9].

Use as surveillance device

It is theoretically possible for OnStar to be remotely activated by malicious third parties or under government order. This would enable third parties to track the location of the car, along with the ability to listen to the contents of any conversations carried on by the occupants within the car without their consent. However the FBI has been denied the ability to use this as it disables OnStar's safety features as determined by the Ninth Circuit Court of Appeals.^[10] In its document of privacy practices, OnStar states that it is not possible for them to listen to or monitor conversations in your car without you knowing it. The hardware is designed so that when an advisor calls into your car, a light flashes, a ring tone is heard, and the radio will mute.^[11]

In 2011 OnStar did announce that it would start retaining all the information collected by the GPS and internal system, so that it could be sold to third parties.^[12] Although this data is supposed to be “anonymized”, it remains unclear exactly what they mean by this as it is extremely difficult to anonymize GPS data.^[13]

Advertising campaign

In 2000, GM produced a series of Batman OnStar commercials that featured Batman (using the Batmobile and props from the 1989 film) using the service to call people, access his mail, navigate to certain locations, and to unlock the Batmobile. These were discontinued with radio commercials.

GM promoted the service with radio commercials (called "Real Calls") demonstrating how it would work. It provided the recording of someone interacting with OnStar in various scenarios designed to show its utility. The commercials stated that these were recordings of actual instances of customers using the services, and gave the date on which they occurred.

In September, 2010 under then President Chris Preuss, OnStar relaunched its brand with a series of commercials with the theme of “Live On”. According to Chief Marketing Officer Sam Mancuso, the campaign was designed to change how people view OnStar, “It’s not about waiting for something to happen but something people can use every day.”

Hardware

GM is currently deploying OnStar Generation 9 hardware that includes enhanced services and diagnostics and the ability to use the mobile application, RemoteLink, which allows a subscriber to perform many functions without the need for calling into the OnStar centre. Functions include remote start, remote lock and unlock, flashing lights and horn as well as viewing up-to-date diagnostics data from the subscriber's iPhone or Android-powered mobile phone. OnStar hardware is currently only manufactured by LG Electronics as of 2011, although early models were made by Hughes for Gen 1, Delphi, for Gen 2 and Motorola for Gen 4 to Gen 6.

Analog

The Gen 1 to Gen 4 models were analog. All were for Class 2 bus. Gen 5 models were a transition period. Some Gen 5 models actually contained both analog and digital cellular phone modules. Also, there were both Class 2 and CAN bus models.

Digital

The Gen 6 and up models are CDMA digital. Some were Class 2 bus and some were CAN (Controller Area Network) bus.

Compatibility

Some Gen 5 and Gen 6 models were compatible with each other providing some upgrades to some customers to Digital. Analog cellular was turned off in Feb, 2008. Customers that had the Gen 1 through Gen 4 models were unable to upgrade to the Digital Gen 6.

No compatibility in Gen 1 and 4 with other models.

Some compatibility with Gen 2 and Gen 2.6 (Delphi TCU and Motorola cellular transceiver).

See also

• Chevrolet MyLink
• Advanced Automatic Collision Notification
• MyFord Touch
• BMW Assist
• Dashtop mobile
• GPS tracking
• Lexus Link
• LoJack
• MVEDR
• Vehicle tracking system
• eCall

References

1. ^ GM News Site
2. ^ OnStar FMV Web site
3. ^ "Device can remotely halt auto chases" Chris Woodyard, USA TODAY, 2007-10-09
4. ^ "OnStar stops truck that was carjacked at gunpoint" Los Angeles Times, October 19, 2009. Retrieved October 30, 2009.
5. ^ "OnStar announces Remote Ignition Block for stolen vehicles"
6. ^ [1]
7. ^ "OnStar Goes Digital, GM to Drop 500,000 Subscribers." Benton, Joe April 10, 2007. Consumeraffairs.com. Retrieved May 1, 2007
8. ^ "Class action sought for OnStar suit." Times-Leader, Pennsylvania, May 1, 2007. Retrieved May 1, 2007.^{[dead link]}
9. ^ http://catless.ncl.ac.uk/Risks/26.58.html#subj3
10. ^ "Court to FBI: No spying on in-car computers" CNet News, November 19, 2003. Retrieved on June 7, 2010.
11. ^ [2]
12. ^ [3]
13. ^ [4]

External links

• OnStar official website for the United States
• OnStar official website for Canada
• The Truth About OnStar - An OnStar Review
• howstuffworks.com