- Pousadas de Portugal
"Pousadas de Portugal" (pron. IPA2|po'zadɐʃ dɨ puɾtugaɫ) is a chain of luxury, traditional or historical hotels in
Portugal. Formerly run by the state, they are now run by the Pestana group, which in September 2003won a public bid for the sale of 37.6% of mother company Enatur and for a 40-year running concession.
The Pousadas were envised and created in the early 1940s by Government Minister António Ferro, also a
poetand playwright, who had the idea of creating hotels that were both rustic and genuinely Portuguese. His first Pousada was built in Elvas, in the Alentejo, which would be the first of what Ferro called "«small hotels that look nothing like hotels»". This Pousada is still in use. There are now 44 Pousadas installed in historic buildings.
Created by the Law 31.259 of the
1st of May, 1941, by António Ferro's initiative. The first hotel was inaugurated in 1942, in Elvas, Alentejo, region that has several historical pousadas. Other "Regional Pousadas" were inaugurated, always with a small number of rooms and a special attention to the local gastronomy.
In the 50's, a new designation was added, "Historical Pousadas", these hotels were installed in historical monuments and buildings,
castles, convents e monastaries. The first Pousada created under this new designation was Pousada do Casteloin Óbidos.
1995the American Society of Travel Agents (ASTA) and the Smithsonian Foundation, awarded the Pousadas de Portugal the annual prize for the institutions around the world with an active part in the protection of cultural and environmental heritage for touristic purposes [ [http://www.pousadas.pt/historicalhotels/EN/corporate/about/legacy/ Pousadas History] ] .
In 2003, due to the accumulation of negative results for more than a decade [ [http://www.dre-algarve.min-economia.pt/noticias/jornais/2003/010903_P2967.html Enatur Financial Situation] ] , the Portuguese Government led by
Durão Barrosodecided to privatize the 49% of ENATUR's capital, as well as concede the management of the Pousadas to the winning group.
The winner was the PPG - Pestana Pousadas Group, formed by
Pestana Group(59.8%), CGDGroup (25%), Oriente Foundation (15%) and more two companies with 0.2% ( Viagens Abreu& Portimar). On September 12003, the PPG became responsible for the management of the Pousadas hotel chain for a period of 20 years [ [http://www.portugal.gov.pt/Portal/PT/Governos/Governos_Constitucionais/GC15/Ministerios/MF/Comunicacao/Notas_de_Imprensa/20030710_MEF_Com_Privatizacao_Enatur.htm Governo da República Portuguesa nota sobre a privatização da Enatur] ] .
In Portugal, the PPG intends to continue the expansion of this hotel chain . In
2007it will open the Pousada de Ínfias in Braga. in 2009it estimates the opening of Pousada do Freixo, Portoand the Pousada de Viseu.
In the World
2005, the first Pousada de Portugal outside of Portugal opened in Brazil, in a historic building and fort built by the Portuguese. Although this is by far the biggest hotel in the chain, in Brazil pousada means a cheaper hotel, more like a bed and breakfast, which may lead to confusion.
Under an internationalization optic, the PPG wants to open
Pousadas in all the countries were the portuguese have been: Asia ( Goa, Macau), Africa ( Cape Verde, Mozambique) and new places in Brazil[ [http://www.apavtnet.pt/upload//18-23.pdf Interview with the Pestana Pousadas Group President] ] .
Pousadas Hotel Chain Segmentation
The Pousadas are divided in four main groups, according to their
architecturalspecifity, its surroundingsor even its concept:
*"Pousadas Históricas" (Historic Pousadas), located in well preserved yet unspoilt national monuments, such as convents, monasteries, castles or fortresses;
*"Pousadas Históricas Design" (historic design Pousadas), also in monuments, castles, convents, fortresses and palaces that were vastly renovated, sporting artistic and contemporary decoration and facilities;
*"Pousadas Charme" (charm Pousadas), located in areas of romantic, unique atmosphere;
*"Pousadas Natureza" (Nature Pousadas), in natural countryside locations.
(In historical buildings)
Alvito- Pousada do Castelo de Alvito
Beja- Pousada de São Francisco
Belmonte- Pousada do Convento de Belmonte
Estremoz- Pousada da Rainha Santa Isabel
Évora- Pousada dos Lóios
Guimarães- Pousada de Santa Marinha
Mesão Frio- Pousada do Solar da Rede
Pousada do Castelo
Palmela- Pousada do Castelo de Palmela
Lisboa- Pousada D. Maria I
#São Salvador da Bahia/
Brasil- Pousada do Convento do Carmo("First Pousada outside Portugal")
Setúbal- Pousada de São Filipe
Tavira- Pousada do Convento da Graça
Vila Nova de Cerveira- Pousada de D. Dinis
Vila Pouca da Beira- Pousada do Convento do Desagravo
Vila Viçosa- Pousada de D. João IV
Historical Design Pousadas
(In historical buildings with modern architectonical elements)
Alcácer do Sal- Pousada de D. Afonso II
Amares/ Gerês- Pousada de Santa Maria do Bouro
Angra do Heroísmo/ Açores- Pousada do Forte de São Sebastião
Arraiolos- Pousada de Nossa Senhora da Assunção
Crato- Pousada Flor da Rosa
(In calm and relaxing places, with characteristics for
Caniçada/ Gerês- Pousada de São Bento
Manteigas- Pousada de São Lourenço
Marão- Pousada de São Gonçalo
Proença a Nova- Pousada de Amoras
Ria de Aveiro- Pousada da Ria
Sagres- Pousada do Infante
Santa Clara-a-Velha- Pousada de Santa Clara
Santiago do Cacém- Pousada da Quinta da Ortiga
Sousel- Pousada de São Miguel
Torrão- Pousada de Vale do Gaio
(In typical buildings or places)
Alijó- Pousada do Barão de Forrester
Almeida- Pousada de Nossa Senhora das Neves
Bragança- Pousada de São Bartolomeu
Condeixa-a-Nova- Pousada de Santa Cristina
Elvas- Pousada de Santa Luzia ("first Pousada of the network")
Guimarães- Pousada de Nossa Senhora da Oliveira
Horta/ Açores- Pousada do Forte de Santa Cruz
Marvão- Pousada de Santa Maria
Ourém/ Fátima- Pousada do Conde de Ourém
São Brás de Alportel- Pousada de São Brás
Valença do Minho- Pousada de São Teotonio
Viana do Castelo- Pousada do Monte de Santa Luzia
*Pousadas Directory, Ed.Enatur, Lisboa, 2003
* [http://www.pousadas.pt/historicalhotels/EN/corporate/about/welcome Institution Page]
* [http://www.pousadas.pt/historicalhotels/EN/pousadas/ Location and characteristics]
* [http://www.pousada.com.br Pousadas in Brazil]
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