Ice Cream Man (business)

Ice Cream Man (business)

Ice Cream Man is a business entity whose stated goal is to give away 500,000 free units of ice cream throughout the United States. Since its founding, Ice Cream Man claims, it has given away approximately 100,000 units of ice cream. In the process it has become a fixture at music festivals.


Ice Cream Man is run by Matt Allen (aka Ice Cream Man), a resident of Long Beach, California. In the summer of 2004 Allen purchased a 1969 Chevrolet Step-Van in order to work as an ice cream man in Ashland, Oregon. At the end of the summer he decided to give away the leftover inventory to Ashland residents in the venue of an ice cream social at Garfield Park. The novelty of free ice cream garnered the attention of local news media and inspired Allen to base a startup project on the idea.

Ice Cream Man gained major media exposure when it was granted backstage access at the main stage of Lollapalooza 2006. Soon after, Ice Cream Man began receiving interview requests and attention from future sponsors. As a result, Ice Cream Man has been attending music festivals with increasing regularity.

Business Model

Ice Cream Man’s business model is based on mutual exposure and advertisement. In exchange for funding of its operations, Ice Cream Man attempts to increase word-of-mouth promotion and build a popular association between its sponsors, free ice cream and the experience of music events. In this way, Allen states, Ice Cream Man is trying to establish a foothold in what he believes is a growing experience economy. The foremost example of Ice Cream Man’s business model is its use of two Yaris hatchbacks from Toyota as ice cream delivery vehicles.

ee also

*Ice Cream Truck
*Ice Cream Man (film)

External links

* []

* [ YouTube - Ice Cream Man documentary]
* [ National Public Radio - "This Ice Cream Man's Treats Are Free"]
* [ Austin Chronicle - “What’s So Funny ‘Bout Peace, Love and Ice Cream?”]
* [ LA Alternative - “The Sweet Life”]
* [ Rolling Stone - “Rock and Roll Daily – Rock Festival Question of the Summer: Who Is The Ice Cream Man?”]
* [ Rolling Stone - "Rock and Roll Daily - Until Next Year, Bonnaroo: Farewell to the Fans"]
* [ Los Angeles Times - "Not Fat-Free, Just Free"]
* [ The Chicago Reader - "Our Town: Giving It Away and Making It Pay"]
* [ The Gothamist - "Matt Allen, The Ice Cream Man"]
* [ The Brooklyn Paper - "The Ice Cream Man Cometh"]
* [ Nashville Scene - "La Dolce Vita"]
* [ Orange County Weekly - “We All Scream For Ice Cream”]
* [ Positive Thinking Magazine - "Positive People: Matt Allen - Ice Cream Dreams"]
* [ KCRW - "Good Food - The Silver Palate 25th Anniversary; The Ice Cream Man; Sustainable Menus"]
* [ LA Record - “Ice Cream Man: Happiest Person in the World”]
* [ Austin Chronicle - “Ice Cream Man Presents SXSW”]
* [ WOCM 98.1 - "The Rude Awakening Show" interview]

Wikimedia Foundation. 2010.

Look at other dictionaries:

  • Ice Cream Man — may refer to:*Ice Cream Man (business), a business *Ice Cream Man (film), a 1995 horror film *Ice Cream Man (album), a 1996 album by rapper Master P * Ice Cream Man, a song by Tom Waits from his album Closing Time * Ice Cream Man, a song by John… …   Wikipedia

  • Ice Cream Man (film) — Infobox Film name = Ice Cream Man image size = caption = Video cover director = Paul Norman producer = Paul Norman writer = Sven Davison David Dobkin narrator = starring = Clint Howard music = Richard Lyons cinematography = editing = distributor …   Wikipedia

  • Ice Cream of Margie (with the Light Blue Hair) — Infobox Simpsons episode episode name = Ice Cream of Margie (With the Light Blue Hair) image caption = Marge lets her anger out after Homer finally crushes her dreams. episode no = 385 prod code = HABF22 airdate = November 26, 2006 show runner =… …   Wikipedia

  • Glasgow Ice Cream Wars — The Glasgow Ice Cream Wars were conflicts in the East End of Glasgow in Scotland in the 1980s between rival ice cream van operators, over lucrative territory and suggested use of ice cream vans as a cover for selling drugs. The conflicts involved …   Wikipedia

  • Man v. Food (season 2) — Man v. Food Season 2 Country of origin United States No. of episodes 20 Broadcast Original channel Travel Channel …   Wikipedia

  • Man v. Food Nation — Country of origin United States Broadcast Original channel Travel Channel Original run June 1, 2011 …   Wikipedia

  • Business locations in A Series of Unfortunate Events — Many businesses appear in the children s book series A Series of Unfortunate Events by Lemony Snicket.Anwhistle AquaticsASUE place name = Anwhistle Aquatics bgcolor = aqua first = The Grim Grotto later = location = Above the Gorgonian Grotto and… …   Wikipedia

  • Business and Industry Review — ▪ 1999 Introduction Overview        Annual Average Rates of Growth of Manufacturing Output, 1980 97, Table Pattern of Output, 1994 97, Table Index Numbers of Production, Employment, and Productivity in Manufacturing Industries, Table (For Annual… …   Universalium

  • The Music Man — This article is about the stage musical. For the 1962 film adaptation, see The Music Man (1962 film). For the 2003 made for television adaptation, see The Music Man (2003 film). For other uses, see Music Man. The Music Man Original Broadway… …   Wikipedia

  • Method Man discography — This is a detailed discography of the American rapper Method Man Contents 1 Albums 1.1 With Redman 2 Singles 2.1 Solo singles …   Wikipedia