Jack Trout

Jack Trout

Jack Trout is an owner of Trout & Partners, a consulting firm. He is one of the founders and pioneers of positioning theory, and also marketing warfare theory.

Bibliography

* Jack Trout
** "Jack Trout on Strategy" — New York. McGraw-Hill. March 2004.
**"A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius" — New York. John Wiley & Sons. Nov 2002.
**"Big Brands. Big Trouble: Lessons Learned the Hard Way" — New York. John Wiley & Sons. 2001.
* Jack Trout with Steve Rivkin
**"Differentiate or Die" — New York. John Wiley & Sons. 2000.
**"The New Positioning" — New York. McGraw-Hill. 1996.
**"The Power of Simplicity" — New York. McGraw-Hill. Nov. 1998.
* Jack Trout with Al Ries
**"Positioning: The Battle for Your Mind" — New York. McGraw-Hill. 1981.
**"Marketing Warfare" — New York. McGraw-Hill. 1986.
**"Bottom-Up Marketing" — New York. McGraw-Hill. 1989.
**"The 22 Immutable Laws of Marketing" — New York. Harper Collins. 1993.


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См. также в других словарях:

  • Jack Trout — ist ein US amerikanischer Unternehmer und Eigentümer des strategischen Marketingbüros Trout Partners. Trout führt das Unternehmen zusammen mit Al Ries, dem Gründer und Pionier der Positionierungstheorie. Trout startete seine Karriere in der… …   Deutsch Wikipedia

  • Trout — ist der Familienname von: Jack Trout, US amerikanischer Unternehmer und Eigentümer des strategischen Marketingbüros Trout Partners Walter Trout (* 1951), US amerikanischer Komponist, Gitarrist und Sänger Siehe auch: Trout (Louisiana), Ort in den… …   Deutsch Wikipedia

  • Jack Ohman — (born September 1 1960) is an American editorial cartoonist based in Portland, Oregon. He has been The Oregonian s cartoonist since 1983 and his work is syndicated nationwide to over 300 newspapers by Tribune Media Services. BiographyOhman worked …   Wikipedia

  • Jack Hargreaves — Jack Hargreaves, OBE Jack Hargreaves OBE (31 December 1911 – 15 March 1994) was an author and television presenter in the UK. His enduring interest was to comment without nostalgia or sentimentality on accelerating distortions in relations… …   Wikipedia

  • Jack Fiddler — Jack Fiddler, also known as Zhauwuno geezhigo gaubow (from the Oji Cree: Zhaawano giizhigo gaabaw meaning He who stands in the southern sky ) and as Maisaninnine or Mesnawetheno (in Swampy Cree meaning Stylish man ) (c. 1839 September 30, 1907)… …   Wikipedia

  • Jack Hannah — est un réalisateur, scénariste et acteur américain né le 5 janvier 1913 en Arizona (États Unis), décédé le 11 juin 1994 à Burbank (Californie). Sommaire 1 Biographie 2 Filmographie …   Wikipédia en Français

  • Jack E. Boucher — (born September 4, 1931) is an American photographer. He began working for the National Park Service in 1958 and still does today, 48 years later, serving as the Chief Photographer for the Historic American Buildings Survey (HABS).But it will… …   Wikipedia

  • Trout Fishing in America — by Richard Brautigan (1967)    The best known work of Richard Brautigan, Trout Fishing in America is often considered the novel that best captures the zeitgeist of the social, cultural, and political change that was centered in San Francisco,… …   Encyclopedia of Beat Literature

  • jack salmon — Salmon Salm on (s[a^]m [u^]n), n.; pl. {Salmons} ( [u^]nz) or (collectively) {Salmon}. [OE. saumoun, salmon, F. saumon, fr. L. salmo, salmonis, perhaps from salire to leap. Cf. {Sally}, v.] 1. (Zo[ o]l.) Any one of several species of fishes of… …   The Collaborative International Dictionary of English

  • Trout Fishing in America — infobox Book | name = Trout Fishing in America title orig = translator = author = Richard Brautigan cover artist = country = United States language = English series = genre = Novella, Prose poem publisher = Delacorte Press release date = October… …   Wikipedia


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