Hammer & Coop

Hammer & Coop

Hammer & Coop is part of a new marketing campaign for automobile manufacturer Mini (BMW). The campaign consists of television commercials and a 6-episode video series that parodies action series from the 80's, especially Knight Rider.

In the series, Hammer (Bryan Callen) is a man of mystery and Coop is a 2007 Mini with artificial intelligence that speaks in a glib British voice. Coop is the product of an apparent military contractor named Silverfox.

The campaign was created by Butler, Shine, Stern and Partners and the films are directed by Todd Phillips.

Episodes

There is also a music video where Hammer performs "Heat of the Moment" by the band Asia.

External links

* [http://www.hammerandcoop.com Hammer & Coop Official Website]
* [http://www.miniusa.com Mini USA]


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