- Pueblo Supermarkets
company_name = Pueblo Supermarkets
foundation = 1950s
San Juan, PR
products = Bakery, dairy, deli, frozen foods, general grocery, meat, pharmacy, produce, seafood, snacks, liquor
Pueblo has been one of
Puerto Rico's major supermarketchains since the 1950s.
The brainchild of brothers
Harold Toppeland George Toppel, Pueblo began as a single store operation on Roosevelt Avenue in the Puerto Nuevo section of San Juan, Puerto Rico. The success of the first store led the Toppels to open 43 other Pueblo Supermarkets around the Island and, by 1960, to convert the enterprise into a public corporation that began trading on the New York Stock Exchange.
In 1963, Pueblo expanded beyond
Puerto Rico's shores to other U.S. territories. Pueblo opened stores in St. Thomas and St. Croix, quickly becoming a popular supermarket chain.
The company also introduced the trademark "Pueblo Foods," which included anything from paper towels to rice and was sold in all Pueblo stores.
In 1983, Pueblo launched the "Pueblo Xtra" concept, a discount warehouse type supermarket which allowed the customer to shop for food in a larger store featuring lower prices. The lower prices were due to the fact that the Xtra stores had no baggers; less employees, more savings. In 1990, Pueblo introduced
Blockbuster Videoto Puerto Rico and the Virgin Islands.
In 2003, Pueblo faced financial troubles and there were rumors of a potential buyer from
Venezuela. Despite this, Pueblo's management remained optimistic about the company's future.
In 2007, Pueblo appeared to be facing serious financial difficulties again, as many locations were closed. Some were acquired and taken over by Supermercados Econo, Supermercados Grande, Supermercados COOP and Supermax.
Reopening and PS Acquisition
The entire chain was expected to cease operations in September 2007, until a bid by
Ramón Calderónpresident of Holsumof Puerto Rico (a baker goods company) for $139 million succeeded in taking over the rest of its operations. The new parent company expects to restructure Pueblo in an effort to revive the brand.
November 16, 2007, PS Acquisition, new owner of Pueblo Supermarkets, opened the first three stores located in Isla Verde, Altamira, and El Senorial. The new company rearranged the stores, and for the opening, the stores were fully renovated and had a very large variety of products (all fresh). The suppliers sent to the stores their characters for the publicity, which attracted much people.
Due to public demand, Pueblo had to advance the opening of the Los Colobos, Rio Hondo, and
Plaza Las Americas. They opened on November 21, 2007just in time for Thanksgiving. New stores are to open each week, at least three or four each week.
As clients say, the new Pueblo, has better prices and a better arrangement.
* [http://www.puebloxtra.com] - official site.
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