New product screening

New product screening

New product screening is the process of filtering or screening new product developments before they enter the stage gate process and start to consume significant resources. The Stage-Gate® process was created by Dr. Robert Cooper and is a method described by Cooper and Kleinshmidt of a systematic moving of a new product through various stages from the screening process to product launch.

The screening stage is one that permits new product opportunities to be rejected early in the stage gate process. Most research on new product development has focussed on large organisations according to Huang, Soutar and Brown 2002. Little research exists on the methods used by managers, particularly those managing smaller organisations, on how the screening process is undertaken.

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