- Yellow Cab
The original Yellow Cab Company based in
Chicago, Illinoisis one of the largest taxicabcompanies. Independent companies using that name (some with common heritage, some without) operate in many cities in a number of countries. Many firms operate with drivers as independent contractors. In some cities, they are operated as cooperatives owned by their drivers.
Related companies include
The Hertz Corporation, Yellow Roadwayand the Chicago Motor Coach Company, which was acquired by the Chicago Transit Authority.
The Yellow Taxicab Co. was incorporated in New York on April 3, 1912.
Among its' directors and major stockholders were Albert F. Rockwell and the Connecticut Cab Co. In 1908, Albert Rockwell, founder and General Manager of the New Departure Manufacturing Co. of Bristol, Ct. traveled to Europe to evaluate their taxi systems, hoping to develop a similar one in Washington D.C. [The New York Times June 14, 1908] By later that year the new Rockwell cabs were being sent to several major cities including New York. W.C.P. [Wyckoff, Church and Partridge] was the first livery to introduce the yellow cab to Manhattan streets. By March of 1910, the Connecticut Cab Co. (essentially the directors of New Departure) assumed operating control of W.C.P.'s taxis. [The New York Law Journal, March 10, 1910] Shortly after incorporation the Yellow Taxicab Co. merged with the Cab and Taxi Co. and with the strength of Ct. Cab with whom its' name was interchangeably used, the young business assumed a large share of the New York market. Its' corporate life was fairly short however, as fare wars and restrictions forced a merger with the Mason-Seaman Transportation Co. on March 3, 1914.
The Yellow Cab Co. (of Chicago) was founded by John Hertz in
December 1, 1915. The related Yellow Cab and Yellow Truck and Coach Manufacturing Company acquired Walter L Jacobs car rentalbusiness. The Yellow Truck Company and rental car business was sold to General Motors in 1926.
None of these fully suited the taxicab industry, so on
December 31, 1914 the first Yellow Cab Manufacturing Company Cab was designed, and the "Model J" was released in August 1915.
Hertz ran the taxicab company until
1929, when he left to found another rental car company, Hertz Rent-a-Car, which still uses a yellow logo as well.
The taxicab company was purchased in 1929 by
Morris Markin, who had established Checker Cab Manufacturing Company, with the Checker Taxi, a driver's cooperative.
The company was sold again in 1996.
The color yellow
According to Yellow Cab Co. tradition, the color (and name)
yellowwas selected by John Hertz as the result of a survey by the University of Chicagowhich indicated it was the easiest color to spot. While John Hertz may well have consulted with the University of Chicago on a desirable color, there were yellow taxicabs already in major American cities before 1915. Bristol Engineering, a subsidiary of New Departure Manufacturing Co. , produced its' first yellow cabs in 1908. It's very likely that when John Hertz bought and borrowed cars for his fledgling business, older yellow cabs from the Chicago area were among his acquisitions. The popular story goes that the wife of the President of New Departure, Nettie Rockwell particularly liked the color yellow and it therefore became the color of the new Rockwell taxicabs. [wiki.gmnext.com/wiki/uploads/a/a8/NDHcron.pdf New Departure-Hyatt A Brief History.]
The 'Yellow Cab Group' in
Australiawas founded in 1924. The Australian color scheme for Yellow Cab is more "orange" than "yellow". This is probably due to the fact that when the franchise was purchased the instructions for the livery stated that the most effective eye catching colour combination was a yellow base with red writing. It has been suggested that these instructions were misinterpreted and a blending of red and yellow paints produced the now famous Yellow Cab "orange".
* Yellow Cab of
Edmonton, Albertawas purchased and given the Yellow name in 1945 [http://www.edmontonskyshuttle.com/AboutUs.html]
White Line, Inc., founded in Tulsa, Oklahomain 1905 using horse-drawn carriages now operates Yellow Cab service in that city.
* The Yellow Cab Company of
Baltimore, Marylandwas founded in 1909 [http://web.archive.org/web/20040706075558/http://www.yellowtransportation.com/YTMain/history.html]
* Yellow Cab of
Chicago, Illinoiswas founded by John Hertz in 1915, and claims to be the "oldest and largest" cab management and services provider in the US (see Baltimore above) [http://www.yellowcabchicago.com/history.html] .
* Yellow Checker Cab of Peoria, IL was founded in 1922 and is the largest taxi fleet in downstate Illinois. [http://www.peoria-taxi.com]
* Yellow Cab of
* Yellow Cab and Transit Co. in
Oklahoma City, Oklahomawas founded in 1924. It ultimately became the Yellow Roadway, a major US truckoperator. [http://www.myyellow.com/dynamic/services/content/aboutyellow/brandyellow/history.jsp?PARENT=yfscjbrandyellow]
* Yellow Cab of
San Diego, Californiahas been in continuous operation since the 1920s. [http://www.driveu.com/history.asp] [http://yellowcab.getyournameoutthere.net/]
* The Yellow Cab Cooperative of
San Francisco, Californiawas founded on November 8, 1977, succeeding a failed private company [http://www.yellowcabsf.com/history.php] .
Peter Pan Bus Lineswas founded as Yellow Cab Air Line in Springfield, Massachusetts, which was purchased by Peter Carmen Picknellyin 1933.
* Louisville Transportation Company of
Louisville, Kentuckyoperates as Yellow Cab as well as Checker Cab and Cardinal Cab. [http://www.loutrans.com/] Yellow Cab of Louisville has been in continuous operation since 1893, when it was founded as Louisville Carriage Company. [http://www.loutrans.com/history.htm]
* United Transportation of
Lexington, Kentuckyoperates as Yellow Cab as well as additional brand. United is owned by Louisville Transportation Company [http://www.loutrans.com/Taxi.html]
* Yellow Cab of
Virginia, CharlottesvilleOwned by Jay Graves established in 1933 by Jay Graves Sr.
* Yellow Cab Of
Buffalo, New YorkPart Of Liberty Cab
* Yellow Cab of
Memphis, Tennesseeand its "sister companies" Checker Caband Premier Transportation[http://www.premierofmemphis.com]
balloon tires on taxicabs
* ultrahigh frequency
antilock brake systems;
* child safety restraint seats
traffic towerconstructed by private firm in Chicago, Illinois
GPStracking system ensures on-time response time in Austin, Texas
* free rides to drunk people from bar to house (free 20 miles) in
A movie, "
The Yellow Cab Man", was made in 1950, starring Red Skelton. [http://www.imdb.com/title/tt0043150/plotsummary]
Taxicabs of the United States
* "Yellow Cab Celebrates 50 Years of "Service to the Public", published in Trips 'n' Tips March 1965 [http://www.yellowcab.com.au/content/?id=8]
* [http://clubs.hemmings.com/clubsites/chevytalk/GMhistory/YELLOWTRUCK.html Yellow Cab and Truck Production<]
* [http://www.yellowcab.com.au/content/?id=71 List of Yellow Cab Groups]
* [http://www.straightdope.com/classics/a1_192.html Why does every city seem to have a Yellow Cab company?] -
Cecil Adams, Chicago Reader
Wikimedia Foundation. 2010.
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