- ITV Digital Channels Ltd
ITV Digital Channels Limited (ITVDCL) (formerly known as Granada Sky Broadcasting or GSB and Carlton Digital Broadcasting or CDB) is a
wholly owned subsidiaryof British television broadcaster ITV plc. GSB was set up in 1996until 2004as joint venture between Granada Televisionand British Sky Broadcastingto launch a range of television channels broadcasting the Granada archive on the Sky satellite televisionplatform. CDB was set up in 1997until 2004
It launched four later nine channels on
October 1, 1996:
Granada Plus— entertainment programmes from the archives of Granada and its subsidiaries. Closed in 2004.
* Granada Good Life — a lifestyle channel split into four segments: Granada Food & Wine, Granada Health & Beauty, Granada TV High Street and Granada Home & Garden. Relaunched as
Granada Breezein May 1998in an attempt to improve ratings but it too was closed in May 2002.
* Granada Men & Motors — a channel aimed at men
Granada Talk TV— a debate channel. Closed in August 1997
Carlton Cinema— a movie channel. Closed in 2003
Carlton Food Network— a food channel. Closed in 2001
Carlton Kids— a Carlton channel version of Children's ITV. Closed in 2000
Carlton Select— a drama channel. Closed in 2000
Carlton World— a world cinema channel. Closed in 2001
February 2, 2004, Granada merged with Carlton Communicationsto form ITV plc. On November 1, 2004, ITV plc agreed to purchase BSkyB's stake in GSB for £10 million and closed Granada Plus. This gave ITV a free slot on the Sky Digital platform in which to broadcast its new ITV3channel, which launched later on the same daycite press release
title = ITV3 to launch on satellite today
url = http://www.itvplc.com/itv/news/releases/pr2004/2004-11-01/
accessdate = 2006-11-16] . The negotiations that led to ITV plc taking sole control of GSB, closing Granada Plus and launching ITV3 on digital satellite were apparently completed just hours before the new channel started broadcasting. A week later, on the
November 8 2004, Granada Sky Broadcasting was renamed "ITV Digital Channels Limited". The closure of Granada Plus, left Men & Motors the sole survivor of the original four channels. As part of ITV's buy-out of Sky's shareholding Sky will receive 49.5% of any proceeds (net of liabilities) from any sale of Men & Motors.
May 2, 2005, Men & Motors launched as free-to-airchannel on the Freeview, digital terrestrial television service. It "was" rumoured than ITV plc would replace Men & Motors with ITV4, another men's channel, when it launched on 1 November 2005. However, after a better than expected performance from Men & Motors as a free-to-air channel, both channels continued and ITV plc cut the hours of the ITV News Channelto make way for ITV4 instead.
Although ITV4 started broadcasting from the Astra satellite on
1 November, it was not placed on the Sky EPG until 7 November. Because of this, some ITV4 sporting programming was simulcaston Men & Motorsin a "ITV4 on m&m" strand.
Despite, the previous U-turn not to close Men & Motors, fresh rumours over the channels future began to circulate in early 2006 due to a poorer than expected performance from the fledgling ITV4 service. [cite news
last = Wilkes
first = Neil
title = ITV "not happy" with ITV4 ratings
url = http://www.digitalspy.co.uk/article/ds29521.html
accessdate = 2006-11-16 ] In April 2006, Men & Motors left Freeview to make way for the launch of
ITV Play. However, Men & Motors continues to broadcast on cable and satellite.
* [http://www.itvplc.com ITV plc]
* [http://www.menandmotors.co.uk MenandMotors.co.uk]
* [http://www.transdiffusion.org/bitstream/satellite/itv3/ EMC Bitstream: ITV3: reaching for the Sky] — discusses the negotiations that led to the sale of Sky's stake and closure of Granada Plus
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