Lift Plus

Lift Plus is an energy drink produced by The Coca-Cola Company based on the soft drink Lift. The drink holds a 20% value market share in New Zealand and is also popular in Australia.

The brand, which was introduced in 2001 is a direct market competitor against the popular Australasian energy drink V which holds 58% value market share. The brand over the years has seen an extensive marketing campaign, especially on the NBC show "Scrubs", which airs on the TVNZ network TV2 in New Zealand.

The taste of the drink has been described as tasting of citric fruits, orange and lemon, and is very sweet to the taste. The beverage is currently available in 250ml aluminium cans, 355ml glass bottles and 500ml plastic bottles.

The lift plus logo was changed mid 2005 from a green outline around the logo to a red one. This was also followed by an alteration in the size of the opening in the cans, where before mid 2005 the holes were larger, they have currently been reduced in size. The trademark colours of the drink is primarily a bright orange, the cans being this colour, with the bottles (both glass and plastic) being green, with the bright orange label. Also, some bottle caps have less groove around it and some bottle caps lack the logo on the top.

See also

* List of energy drinks