Campaign manager


Campaign manager

In representative democracies, electoral campaigns larger than a few individuals generally include a campaign manager, either paid or volunteer, whose role is to coordinate the campaign's operations, whose role is to coordinate fundraising, advertising, polling, getting out the vote, and other activities supporting the effort.

Apart from the candidate, they are often a campaign's most visible leader. However, modern campaign managers, particularly at the presidential level, are mostly concerned with executing strategy, not setting it. The senior strategists are typically outside political consultants, primarily pollsters and media consultants.

Particularly for large, well-funded campaigns, campaign managers often manage a huge number of staffers and volunteers in a variety of departments, while also coordinating closely with the candidate and outside consultants.

In the US, increasingly, campaign management has been a speciality occupation. The top-tier of managers will move throughout the country working on a different campaign each election cycle. The challenges of building a successful operation from scratch in less than 2 years makes experienced professionals increasingly valuable.

In addition to their past experience, experienced campaign managers also bring with them knowledge of campaign management tools and relationships with political consultants.

ee also

*Teller (elections)


Wikimedia Foundation. 2010.

Look at other dictionaries:

  • campaign manager — /kæmˈpeɪn mænədʒə/ (say kam payn manuhjuh) noun Politics a person who manages the election campaign of a political party or an individual politician …   Australian English dictionary

  • manager — noun 1 controls an organization/part of an organization ADJECTIVE ▪ assistant, deputy ▪ junior (esp. BrE), middle, mid level (AmE) ▪ senior, top …   Collocations dictionary

  • campaign — {{Roman}}I.{{/Roman}} noun ADJECTIVE ▪ big, huge, major, massive ▪ lengthy, long, long running, ongoing, sustained (esp. BrE) …   Collocations dictionary

  • manager — n. 1) an assistant; branch; business; campaign; city; credit; general; hotel; office; sales; service; stage manager 2) a baseball manager USAGE NOTE: For other sports coach is used. * * * [ mænɪdʒə] branch business campaign city credit …   Combinatory dictionary

  • John McCain presidential campaign, 2008 — John McCain for President 2008 Campaign U.S. presidential election, 2008 Candidate John McCain (President) U.S. Senator 1987–Present …   Wikipedia

  • Hillary Clinton presidential campaign, 2008 — Hillary Clinton for President Campaign U.S. presidential election, 2008 Candidate Hillary Rodham Clinton Senator 2001–2009 …   Wikipedia

  • Political campaign staff — The staff of political campaigns are the people who formulate and implement the strategy needed to win an election. Many people have made careers out of working full time for campaigns and groups that support them, but in other campaigns much of… …   Wikipedia

  • Michele Bachmann presidential campaign, 2012 — Michele Bachmann for President 2012 Campaign U.S. presidential election, 2012 Candidate Michele Bachmann U.S. Congresswoman from Minnesota Affiliation …   Wikipedia

  • Chris Dodd presidential campaign, 2008 — Chris Dodd for President 2008 Campaign U.S. presidential election, 2008 Candidate Chris Dodd U.S. Senate (1981–present) Affiliation …   Wikipedia

  • Mike Huckabee presidential campaign, 2008 — I Like Mike redirects here. For the 1961 film, see I Like Mike (film). Mike Huckabee for President 2008 Campaign U.S. presidential election, 2008 Candidate Mike Huckabee Governo …   Wikipedia


Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.