Digicel

Digicel
Digicel Group Limited
Type Private - owned by Denis O'Brien
Industry Mobile telecommunications
Founded April 19, 2001
Headquarters Kingston, Jamaica
Key people Colm Delves (CEO)
Denis O'Brien (Executive Chairman)
Products Mobile networks, Telecom services, WiMAX Broadband, Etc.
Employees ~5,500 (2008)
Website Digicel Group Ltd.
Digicel Pacific Ltd.

Digicel is a mobile phone network provider covering parts of Oceania, Central America, and the Caribbean regions. The company is owned by Irishman Denis O'Brien, is incorporated in Bermuda, and based in Jamaica. It provides mobile services in 26 countries and territories throughout the Caribbean and Central America with more than six million wireless users. Meanwhile its sister operation Digicel Pacific to date (June 2010) operates in seven markets in the South Pacific (Fiji, French Polynesia, Nauru, Papua New Guinea, Samoa, Tonga, and Vanuatu). [1] The company's largest competitor in the Caribbean region is LIME. In March of 2011, Digicel sold its operations in Honduras and El Salvador to Mexican telecom giant America Movil, in turn America Movil sold all of its operations in Jamaica to Digicel. The latter actions strengthened America Movil's dominance of the Latin American market, while Digicel strengthened its hold on its domestic market.

Contents

History

Digicel, first established April, 2001 in Jamaica grew to 100,000 customers in approximately 100 days. In the ten years since the initial launch, Digicel's Jamaican customer base has grown to over two million users. In Haiti, where they launched operations in May 2006, the company now has 2.4 million customers making Haiti Digicel's largest customer base to date. Digicel is 100% owned by Irish entrepreneur Denis O'Brien. The company has a marketshare of over 70% in Jamaica.(Digicel makes cellphone connection in Jamaica)

Competitive Issues with Incumbents

The majority of Digicel networks start up in countries where the telecommunications market has been newly liberalised. As a result there have been numerous rows between Digicel executives and former state incumbent operators over interconnect agreements. This has led to Digicel taking some incumbent operators to court.[2][3]

Digicel Expansion

In 2006, Digicel expanded into the South American mainland as well as the Pacific. On September 2006, Digicel acquired an unrelated mobile phone provider Digicel Holdings in El Salvador, rebranding it as El Nuevo Digicel. Digicel El Salvador has now overtaken Claro as number two operator in the country. In December 2007, Digicel won a highly competitive bid for a mobile license in Honduras and Digicel won a licence to operate in Panama in May 2008. Digicel launched in Honduras and the British Virgin Islands in November 2008 and in Panama in December 2008.

In 2007 Digicel also expanded their presence in South America and in the country of Guyana, acquiring U*Mobile, now rebranded as Digicel Guyana Ltd as well as launching in Suriname (December 2007) and French Guiana (June 2006). Digicel now operates in 32 markets across the Caribbean, Central America and Pacific.

Digicel Pacific

Digicel's sister operation in the Pacific Islands region currently operates in Samoa and in Papua New Guinea running at 900mhz GSM with GPRS & Edge data services and in PNG Digicel is now rolling out 3G UMTS/HSDA also data services, also via 900mhz), Vanuatu, Tonga, Fiji, Nauru as well as an experimental licence in the Solomon Islands and Tahiti.[4] Digicel Fiji on 3 November 2010 changed its logo with a shade of blue in the last letters "cel". The blue colour represents the background colour of the Fiji flag and coincided with Digicel Fiji's new ad campaign slogan "Fiji Matters To Us".[5]

Digicel Mobile Money launched in Fiji in July 2010 with subsequent deployments in Tonga (January 2011), Samoa (March 2011), Vanuatu (July 2011) and Nauru and Papua New Guinea in progress. In Vanuatu, similar to other countries, Digicel reduced the cost of mobile phone ownership dramatically making it available to a much larger number of the population. At launch the cost of a phone was 500 vatu compared to the over 1000 vatu for the incumbent operator Telecom Vanuatu Limited (TVL) with it's Smile network.

In addition Digicel was the first to deploy mobile money services in these countries[6] creating an ecosystem of agents that includes the main commercial banks ANZ Bank, BSP, Westpac, National Bank Vanuatu as well as key money movers such as PostFiji and VanuatuPost. The service has been supported by The Pacific Financial Inclusion Program, AusAid and GSM Association's Mobile Money for the Unbanked (MMU) initiative.[7]

Digicel Caribbean

On Tuesday 8 February 2011, Digicel, has taken a controlling stake in Netxar Technologies, the leading systems integrator in the Caribbean region.[8]

Partnership with Vodafone

On 6 February 2007, Digicel signed a three-year partnership agreement with Vodafone. Though both will remain separate and independent companies, the agreement, which includes Digicel's sister operation in Samoa, will result in the offering of new roaming capabilities. The two groups will also become preferred roaming partners of each other.[9][10]

What is interesting to note, is that as well as being partners, Digicel and Vodafone are also rival operators in Fiji, where Digicel Fiji recently launched, and Vodafone owns a minority (49%) stake in Vodafone Fiji.

Digicel Foundation

Digicel and its shareholders set up a foundation that has been actively involved in charitable work throughout the Caribbean involving a wide range of school and sports projects as well as providing assistance after Hurricane Ivan devastated many of the islands, especially Grenada and the Cayman Islands.[citation needed] To date the Digicel Foundation in Jamaica has allocated US$7 million to sustainable development community projects in the country. In Haiti the Digicel Foundation built 20 primary schools in its first year. Digicel promised $5 million Aid to Haiti after an earthquake struck Port-au-Prince on January 12, 2010.

Caribbean and Central American Operations

The Caribbean and Central American operations of Digicel Group (December 2008).

Digicel Caribbean & Centran American Territories
Territory GSM & CDMA Frequencies Local Sites
 Anguilla 900/1900 MHz 1900 MHz (planned) Digicel Anguilla
 Antigua and Barbuda 850/900 MHz Digicel Antigua & Barbuda
 Aruba 900/1800 MHz 1900 MHz Digicel Aruba
 Barbados 900/1800/1900 MHz 1900 MHz Digicel Barbados
 Bermuda 1900 MHz 1900 MHz Digicel Bermuda
 Bonaire 900/1800 MHz NO CDMA Digicel Bonaire
 Curaçao 900/1800/1900 MHz 1900 MHz (planned) Digicel Curaçao
 Dominica 900/1900 MHz 1900 MHz (planned) Digicel Dominica
 El Salvador 900 MHz NO CDMA Digicel El Salvador
 French Guiana 900/1800 MHz NO CDMA Digicel French Windies & French Guiana
 Grenada 900/1800/1900 MHz 1900 MHz (planned) Digicel Grenada
 Guadeloupe 900/1800 MHz NO CDMA Digicel French Windies & French Guiana
 Guyana 900 MHz NO CDMA Digicel Guyana
 Haiti 1800 MHz NO CDMA Digicel Haiti
 Honduras (Launched November 2008) 1900 MHz NO CDMA Digicel Honduras
 Cayman Islands 850/900/1800/1900 MHz 1900 MHz Digicel Cayman Islands
 Jamaica 900/1800/1900 MHz 1900 MHz Digicel Jamaica
 Martinique 900/1800 MHz NO CDMA Digicel French Windies & French Guiana
 Panama (launched December 2008) 1900 MHz NO CDMA Digicel Panamá
 Saint Kitts and Nevis 900/1800/1900 MHz 1900 MHz (planned) Digicel Saint Kitts & Nevis
 Saint Lucia 900/1800/1900 MHz 1900 MHz (planned) Digicel St. Lucia
 Saint Vincent and the Grenadines 900/1800/1900 MHz 1900 MHz (planned) Digicel Saint Vincent & the Grenadines
 Suriname 900 MHz NO CDMA Digicel Suriname
 Turks and Caicos Islands 900/1900 MHz 1900 MHz (planned) Digicel Turks & Caicos
 Trinidad and Tobago 850/1900 MHz 1900 MHz (planned) Digicel Trinidad & Tobago

References

External links


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