Acquiescence bias

Acquiescence bias

Acquiescence bias is a category of response bias in which respondents to a survey have a tendency to agree with all the questions or to indicate a positive connotation.

ee also

*Likert scale
*Social desirability bias

External links

* [http://business.nmsu.edu/~mhyman/M310_Articles/acquiescence_bias_MN_Semon.pdf "Marketing News", 01/21/00, "No Easy Answers to Acquiescence Bias"]


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