- Safestyle UK
company_name = Safestyle UK
company_type = Double Glazing
parent = Style Group UK
foundation = 1992
industry = Glass, glazing and fenestration
products = Replacement windows and doors
homepage = [http://www.safestyle.co.uk/ www.safestyle.co.uk]
Safestyle UK is part of the Style Group UK and is the largest independent providerFact|date=May 2008 of PVCu double glazed
windows, doors, french doors, patioand sliding doors in the United Kingdom.
December 22, 1992with just £2,000, Safestyle has seen rapid growth and in 2005 the company installed more than £100 million of replacement windows and doors. Safestyle’s head office is in Bradford, West Yorkshireand the company now has more than 40 branches across the United Kingdom.
In 1996 the company expanded and set up a new division, Windowstyle, which manufactures Safestyle’s double glazed PVCu windows and doors in
Barnsley, South Yorkshire. The company has invested more than £6.5 million in Windowstyle to date, including £2.5 million worth of state-of-the-art glass toughening and processing machinery. The facility is set in an 18 acre site, employs over 600 specialist production staff, runs 24 hours a day, 6 days a week, and produces more than 5,500 frames and 13,500 double glazed sealed units per week. It is also the biggest employer in the area.Fact|date=August 2008
Safestyle UK is known for its distinctive advertising campaigns, and over the years they have produced nearly 500 TV and Radio ads, including award-winning TV ads starring the infamous Window Man (Jeff Brown, who is also the match announcer at
Burnley FC), Ken Morley(Reg Holdsworth in " Coronation Street"), comedy duo Cannon & Ball, ex-Bucks Fizz star Cheryl Baker[ [http://www.theglazine.com/newsarchive/news090506.html#SafestyleCheryl The Gl@zine News, 9th May 2006] .] , as well as the UK's Biggest Man, Barry Austen, and wacky papier-mâchéheaded comedian-musician Frank Sidebottom. In March 2007 the Advertising Standards Authorityupheld a complaint against a Safestyle advertisement which had been broadcast in September 2006. They agreed that the advertisement had been misleading in two respects, both relating to the "Buy now, pay next year" credit terms. The ASA ruled that the advertisement should not be shown again. [cite web | author=Advertising Standards Authority | title=ASA Adjudications: Safestyle UK | url=http://www.asa.org.uk/asa/adjudications/Public/TF_ADJ_42290.htm | accessdate=2008-03-20]
The company have also had several sports partnerships, including
Rugby Leagueteam Castleford Tigersand more recently Leeds Unitedfootball club, creating a special TV ad for the latter with ex-Chelsea Leeds chairman Ken Bates[ [http://www.theglazine.com/newsarchive/news130206.html#KenBatesSafestyle The Gl@zine News, 13th February 2007] ] .
In 2003 the
Sunday Mirrorpublished a report on Safestyle UK's sales representatives' techniques, saying that "it is almost a badge of honour to rip off a customer". [cite newspaper | url= http://findarticles.com/p/articles/mi_qn4161/is_20030615/ai_n12868202/ | accessdate=2008-03-20|title=Sunday Mirror investigates: sash and grab | work=Sunday Mirror | date=2003-06-15 | last=Evans | first=Dan]
In 2005 the company was nominated in the national [http://www.g-awards.com/ G Awards] , which take place annually and are open to all organisations in the glass, glazing and fenestration industries. Safestyle won the [http://www.g-awards.com/gallery/05/ G05 Award] for Best Promotional Campaign of the Year, following that in 2006 with the [http://www.g-awards.com/gallery/06/index.cfm G06 Award] for Best Customer Care [ [http://www.theglazine.com/newsarchive/news041006.html#SafestyleAward The Gl@zine News, 4th October 2006] ] .
Also in 2006, Safestyle UK received Government-backed endorsement in the [http://www.trustmark.org.uk/ TrustMark] scheme [ [http://www.theglazine.com/newsarchive/news140206.html#SafestyleTrustmark The Gl@zine News, 14th February 2006] ] , a scheme also supported by the building industry and consumer groups. TrustMark-endorsed companies must have proven ability to make improvements and repairs inside and outside homes, adhering to high standards of workmanship and customer care.
In 2007, they have continued to win [http://www.g-awards.com/gallery/07/ industry awards] , winning the G07 Installer of the Year Award, and the G07 Health and Safety Initiative Award at the annual industry [http://www.g-awards.com/ G Awards] [ [http://www.theglazine.com/newsarchive/news231007.html#SafestyleG07 The Gl@zine News, 23rd October 2007] ] .
* [http://customer-reviews.safestyle-windows.co.uk/index.htm Customer Reviews from Safestyle Customers]
* [http://www.blagger.com/db4/company_id/246/companyname/Safestyle-UK.html SafeStyle Blagger Consumer Complaint Site]
* [http://www.xhans.co.uk/safestyle Customer step by step of the safestyle experience]
* [http://www.safestyle.co.uk Official Safestyle UK website]
* [http://www.asa.org.uk/asa/adjudications/Public/TF_ADJ_42290.htm Advertising Standards Authority adjudication]
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