- Torrid
Infobox Company
company_name = Torrid
company_|
company_type =Subsidiary ofHot Topic
foundation =2001
parent company =Hot Topic
location =City of Industry, California
key_people =Betsy McLaughlin , CEO;Chris Daniel , President
industry = retail
products = plus size apparel, gifts
revenue = US$ 725,142,000 (FY '05)
homepage = [http://www.Torrid.com www.torrid.com]Torrid is a
chain store owned byHot Topic . Torrid is one of the fastest-growing mall-based specialty retailers. They offer apparel and accessories for plus size women andteenage girls sizes 12 - 26.Torrid began their operations in mid-April 2001, with their first store in the
Brea Mall inBrea, California . Torrid currently has over 170 stores in operation across America.The store's clothing styles are aimed at an age demographic that ranges from older teenage girls to women in their late twenties. In 2005 Torrid began featuring more mainstream clothing and took a break from its past as a "plus size
Hot Topic ." Torrid sells accessories, shoes, jewelry, novelty tee shirts, fashion tops, pants, capris, shorts, skirts, dresses, outerwear, intimate apparel, hosiery, gifts, and beauty products. Torrid looks to fashion icons, runway trends, music influences, and pop-culture as they relate to the Torrid girls’ various lifestyles to get inspiration for development of the product mix.Torrid's product mix is approximately 50% Torrid
private label , and 50% well-known fashion brands likeDickies Girl,Tripp,Freestyle Revolution , andZ. Cavaricci . Torrid is located in 36 states. The vast majority of stores are inCalifornia . At present they only have stores in the United States, although they do ship worldwide.Models
Torrid uses both professional and amateur
plus-size models in its advertising circulars and online catalog images. Beginning in 2006, Torrid hosts an annual Model Search Contest that tours several cities around the U.S. in search of new talent.Torrid selects models that best represent their desired customer base of young, trendy full-figured women. Such women include 2007 "
American Idol " winnerJordin Sparks , whom Torrid discovered prior to Idol during the 2006 Model Search in Arizona.Torrid featured models include celebrities such as plus-size actress
Kaycee Stroh from Disney's "High School Musical ", "HairspraysNikki Blonsky ,David Hasselhoff 's daughterHayley Hasselhoff ,Christina Schmidt from ' (seasons 1-3) and singerBeth Ditto .Torrid Editorial Coverage
Torrid clothes and accessories have been featured in magazines such as "
Cosmopolitan Magazine ,Glamour ,Ebony ,Essence ,In Touch ,Latina , People,Seventeen ,US Weekly ," and "Bust ".External links
* [http://www.torrid.com Torrid]
* [http://community.torrid.com/community/model_search.asp Torrid Model Search]
* [http://www.hottopic.com/hottopic/store/nodePage.jsp?FOLDER%3C%3Efolder_id=2534374302029002&bmUID=1188382493439 Hot Topic Extended size]
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