Torrid

Torrid

Infobox Company
company_name = Torrid
company_|
company_type = Subsidiary of Hot Topic
foundation = 2001
parent company = Hot Topic
location = City of Industry, California
key_people = Betsy McLaughlin, CEO; Chris Daniel, President
industry = retail
products = plus size apparel, gifts
revenue = US$ 725,142,000 (FY '05)
homepage = [http://www.Torrid.com www.torrid.com]

Torrid is a chain store owned by Hot Topic. Torrid is one of the fastest-growing mall-based specialty retailers. They offer apparel and accessories for plus size women and teenage girls sizes 12 - 26.

Torrid began their operations in mid-April 2001, with their first store in the Brea Mall in Brea, California. Torrid currently has over 170 stores in operation across America.

The store's clothing styles are aimed at an age demographic that ranges from older teenage girls to women in their late twenties. In 2005 Torrid began featuring more mainstream clothing and took a break from its past as a "plus size Hot Topic." Torrid sells accessories, shoes, jewelry, novelty tee shirts, fashion tops, pants, capris, shorts, skirts, dresses, outerwear, intimate apparel, hosiery, gifts, and beauty products. Torrid looks to fashion icons, runway trends, music influences, and pop-culture as they relate to the Torrid girls’ various lifestyles to get inspiration for development of the product mix.

Torrid's product mix is approximately 50% Torrid private label, and 50% well-known fashion brands like Dickies Girl,Tripp, Freestyle Revolution, and Z. Cavaricci. Torrid is located in 36 states. The vast majority of stores are in California. At present they only have stores in the United States, although they do ship worldwide.

Models

Torrid uses both professional and amateur plus-size models in its advertising circulars and online catalog images. Beginning in 2006, Torrid hosts an annual Model Search Contest that tours several cities around the U.S. in search of new talent.

Torrid selects models that best represent their desired customer base of young, trendy full-figured women. Such women include 2007 "American Idol" winner Jordin Sparks, whom Torrid discovered prior to Idol during the 2006 Model Search in Arizona.

Torrid featured models include celebrities such as plus-size actress Kaycee Stroh from Disney's "High School Musical", "Hairsprays Nikki Blonsky, David Hasselhoff's daughter Hayley Hasselhoff, Christina Schmidt from ' (seasons 1-3) and singer Beth Ditto.

Torrid Editorial Coverage

Torrid clothes and accessories have been featured in magazines such as "Cosmopolitan Magazine, Glamour, Ebony, Essence, In Touch, Latina, People, Seventeen, US Weekly," and "Bust".

External links

* [http://www.torrid.com Torrid]
* [http://community.torrid.com/community/model_search.asp Torrid Model Search]
* [http://www.hottopic.com/hottopic/store/nodePage.jsp?FOLDER%3C%3Efolder_id=2534374302029002&bmUID=1188382493439 Hot Topic Extended size]


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  • Torrid — Tor rid, a. [L. torridus, fr. torrere to parch, to burn, akin to E. Thist: cf. F. torride. See {Thirst}.] 1. Parched; dried with heat; as, a torrid plain or desert. Barca or Cyrene s torrid soil. Milton. [1913 Webster] 2. Violenty hot; drying or… …   The Collaborative International Dictionary of English

  • torrid — UK US /ˈtɒrɪd/ adjective INFORMAL ► a torrid period of time is full of difficult problems: »The manufacturing sector is going through torrid times. »These were a torrid few days for Spanish investors …   Financial and business terms

  • torrid — (adj.) 1580s, in torrid zone region of the earth between the tropics, from L. torrida zona, from fem. of torridus dried with heat, scorching hot, from torrere to parch, from PIE root *ters to dry (see TERRAIN (Cf. terrain)). Sense of very hot is… …   Etymology dictionary

  • torrid — [adj1] very hot arid, austral, blazing, blistering, boiling, broiling, burning, dried, dry, fiery, heated, parched, parching, red hot*, scalding, scorched, scorching, sizzling, stifling, sultry, sweltering, tropic, tropical; concept 605 Ant.… …   New thesaurus

  • torrid — index hot blooded Burton s Legal Thesaurus. William C. Burton. 2006 …   Law dictionary

  • torrid — ► ADJECTIVE 1) very hot and dry. 2) full of intense emotions arising from sexual love. 3) full of difficulty. DERIVATIVES torridly adverb. ORIGIN Latin torridus, from torrere parch, scorch …   English terms dictionary

  • torrid — [tôr′id, tär′id] adj. [L torridus < torrere, to dry: see THIRST] 1. dried by or subjected to intense heat, esp. of the sun; scorched; parched; arid 2. so hot as to be parching or oppressive; scorching 3. highly passionate, ardent, zealous, etc …   English World dictionary

  • torrid — [[t]tɒ̱rɪd, AM tɔ͟ːrɪd[/t]] 1) ADJ GRADED: usu ADJ n Torrid weather is extremely hot and dry. [LITERARY] ...the torrid heat of a Spanish summer. 2) ADJ GRADED: usu ADJ n A torrid relationship or incident involves very strong emotions connected… …   English dictionary

  • torrid — tor|rid [ˈtɔrıd US ˈto: , ˈta: ] adj [Date: 1500 1600; : Latin; Origin: torridus, from torrere to dry with heat, burn ] 1.) involving strong emotions, especially of sexual love ▪ a torrid love affair 2.) literary torrid weather is very hot ▪ the… …   Dictionary of contemporary English

  • torrid — adjective 1 involving strong emotions, especially of sexual love: a torrid love affair 2 literary torrid weather is very hot: the torrid desert sun …   Longman dictionary of contemporary English

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