Classic Gold WABC

Classic Gold WABC

Coordinates: 51°53′25″N 0°31′47″W / 51.8903°N 0.5298°W / 51.8903; -0.5298

Classic Gold WABC
Broadcast area Wolverhampton and Shropshire
Slogan Nice'n'Easy
The best mix of golden oldies
Frequency 990 kHz in Wolverhampton
1017 kHz in Shropshire
First air date 15 January 1989
Format Oldies
Owner Classic Gold Digital (UBC)

Classic Gold WABC was a United Kingdom radio station, broadcasting to much of Wolverhampton and Shropshire from studios in Dunstable. Regional news, weather, events and community information, local advertising (separate for Wolverhampton and Shropshire) and a four-hour live weekday regional programme came from a studio centre in Wolverhampton, home also to Beacon Radio.

The station, along with the rest of the Classic Gold network, was replaced on 3 August 2007 by a new network called simply Gold, the result of the merger of the Classic Gold and Capital Gold networks under one owner, GCap Media.


The station began as Radio WABC in 1989 (the letters WABC standing for Wolverhampton and Black Country). The off-shoot of the area's long-established Beacon Radio, it was launched as a response to government disapproval of the simulcasting of radio companies' FM programming on their mediumwave frequencies. Beacon began to cater for a younger audience following the frequency split, while the new AM service started to aim its programming toward a much older audience. Beacon's American management had originally wanted to use the name WABC for Beacon, but at the time of its launch during the 1970s, the IBA had considered the name too American.

WABC's inaugural Breakfast show on 15 January 1989, was presented by Mark Edwards, who kicked proceedings off with Frank Sinatra's Nice 'n' Easy, a song which it was felt would reflect the feel of the station, and which was used as its strapline. While other similar AM stations of the time were focusing on playing music from the 1950s through to the 1970s, WABC adopted a format of easy listening and big band tracks. The station also had a distinctly American flavour to its shows, with presenters often referred to as 'the good guys', and weather forecasts giving temperatures in 'WABC degrees'.

WABC first transmitted to Wolverhampton only on 990kHz, but in December 1990, a frequency was added for Shropshire (1017kHz), and again the vocals of Frank Sinatra heralded its launch. However, the music policy of the station gradually began to change, eventually shifting towards a standard 'Gold' format. Presenters began to play fewer big band and easy listening tunes, and more music generally associated with 'Gold' services. Music from the 1960s and 1970s became more prominent, together with tracks from the 1980s and contemporary chart hits. The 'Nice'n'Easy' strapline was also dropped in a bid to appeal to a younger audience, and replaced with 'The best mix of golden oldies'.

In 1993 WABC was sold to GWR. One of the conditions of the sale negotiated by Beacon was that the format would be retained for three years. When that period ran out in 1996, WABC underwent a management change, while GWR made significant alterations to the format. A restricted playlist of 800 songs was adopted, while on-air presenters were replaced the following year and the station relaunched as Classic Gold WABC. Finally on 1 April 1998, programming at WABC was networked with other Classic Gold stations, with only four hours of local weekday programming remaining in the Midlands. The WABC name was eventually dropped in 2006, when the station was renamed Classic Gold 990/1017.

On 3 August 2007, the station, along with the rest of the Classic Gold network, was replaced by a new network called simply Gold, the result of the merger of the Classic Gold and Capital Gold networks under one owner, GCap Media.

External links

Wikimedia Foundation. 2010.

Look at other dictionaries:

  • WABC — may refer to:* WABC (AM), a radio station (770 AM) licensed to New York, New York, United States * WABC TV, a televison station (channel 7) licensed to New York, New York, United States * Classic Gold WABC, a British radio station * WPLJ, a radio …   Wikipedia

  • Beacon Radio — Radio station name=Beacon Radio airdate= 12 April 1976 frequency=97.2 MHz, 103.1 MHz share = 7.9% share as of = September 2007 share source = [ listening.php] erp=2.00 kW, 2.70 kW area= Wolverhampton,… …   Wikipedia

  • Stephen Rhodes — is a weekday daytime presenter on BBC Three Counties Radio. He Originally hosted the Consumer Programme from 10am until 1.30pm but has now moved to the breakfast show 6 to 9am. He originates from Dublin in the Republic of Ireland, and is now a… …   Wikipedia

  • Howard Bentham — Broadcaster Howard Bentham was born in Bedford in 1965 Early career After leaving home in 1984, Bentham decided to study Geography and Sociology at Birmingham University. Howard is a member of the university old boys cricket team, The Bunnies C.C …   Wikipedia

  • Wolverhampton —   City   City of Wolverhampton …   Wikipedia

  • Wolverhampton — City of Wolverhampton …   Deutsch Wikipedia

  • Wolverhampton — Wolverhampton …   Wikipédia en Français

  • Black Country — The Black Country is a loosely defined area of the English West Midlands conurbation, to the north and west of Birmingham, and to the south and east of Wolverhampton, around the South Staffordshire coalfield. It has a combined population of… …   Wikipedia

  • WCBS-FM — City of license New York City Broadcast area New York City area Branding WCBS FM 101.1 …   Wikipedia

  • Cumulus Media Networks — Type Radio network Country …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.