- Tractors in India
As commercialization of agriculture grew in intensity in the mid to late 1800s the British Raj and the local legislatures and provinces began investing in agricultural development through support and establishment agricultural research farms and colleges and large scale irrigation schemes yet the level of mechanization was low at the time of independence in 1947. The socialist oriented five year plans of the 1950s and 60s aggressively promoted rural mechanization via joint ventures and tie-ups between local industrialists and international tractor manufacturers. Despite this aggressiveness the first three decades after independence local production of 4-wheel tractors grew slowly. Yet, by the late 1980s tractor production was nearly 140,000 units per year and by the late 1990s with production approaching 270,000 per year, India over-took the United States as the world's largest producer of four-wheel tractors with over 16 national and 4 multi-national corporations producing tractors today. Despite these impressive numbers FAO statistics estimate that of total agricultural area in India, less than 50% is under mechanized land preparation, indicating large opportunities still exist for agricultural mechanization The following annotated time line borrows exclusively from a presentation by Gajendra Singh's presentation at the Tropical Agricultural Association et al. November 1999 conference "The Tractor Factor - Ploughing a road out of poverty" and whose full presentation be found at http://www.taa.org.uk/southeast/Singh.htm ] .
1945 to 1960
War surplus tractors and bulldozers were imported for land reclamation and cultivation in mid 1940's. In 1947 central and state tractor organizations were set up to develop and promote the supply and use of tractors in agriculture and up to 1960, the demand was met entirely through imports. There were 8,500 tractors in use in 1951, 20,000 in 1955 and 37,000 by 1960.
1961 to 1970
Local production began in 1961 with five manufacturers producing a total of 880 units per year. By 1965 this had increased to over 5000 units per year and the total in use had risen to over 52,000. By 1970 annual production had exceeded 20,000 units with over 146,000 units working in the country.
1971 to 1980
Six new manufacturers were established during this period although three companies (Kirloskar Tractors, Harsha Tractors and Pittie Tractors) did not survive. Escorts Ltd. began local manufacture of Ford tractors in 1971 in collaboration with Ford, UK and total production climbed steadily to 33,000 in 1975 reaching 71,000 by 1980. Credit facilities for farmers continued to improve and the tractor market expanded rapidly with the total in use passing the half million mark by 1980.
1981 to 1990
A further five manufacturers began production during this period but only one of these survived in the increasingly competitive market place. Annual production exceeded 75,000 units by 1985 and reached 140,000 in 1990 when the total in use was about 1.2 million. Then India - a net importer up to the mid-seventies - became an exporter in the 1980s mainly to countries in Africa.
1991 to 1997
Since 1992, it has not been necessary to obtain an industrial license for tractor manufacture in India. By 1997 annual production exceeded 255,000 units and the national tractor population had passed the two million mark. India now emerged as one of the world leaders in wheeled tractor production.
1997 to 1999
Five new manufacturers have started production since 1997. In 1998 Bajaj Tempo, already well established in the motor industry, began tractor production in Pune. In April of the same year New Holland Tractor (India) Ltd launched production of 70 hp tractors with matching equipment. The company is making a $US 75 million initial investment in a state of the art plant at Greater Noida in Uttar Pradesh state with an initial capacity of 35000 units per year. Larsen and Toubro have established a joint venture with John Deere, USA for the manufacture of 35-65 hp tractors at a plant in Pune, Maharashtra and Greeves Ltd will produce Same tractors under similar arrangements with Same Deutz-Fahr of Italy. Looking to South American export markets Mahindra and Mahindra are also developing a joint venture with Case for tractors in the 60-200 hp range. Total annual production was forecast to reach 300,000 during the following year.
1999 to Present
Facing market saturation in the traditional markets of the north west (Punjab, Haryana, eastern Uttar Pradesh) tractors sales began a slow and slight decline. By 2002 sales went below 200,000. Manufacturers scrambled to push into eastern and southern India markets in an attempt to reverse the decline, and began exploring the potential for overseas markets. Sales remained in a slump, and added to the market saturation problems also came increased problems of "prestige" loan defaults, where farmers who were not financially able took tractors in moves to increase their families prestige. There are also reported increased misuse of these loans for buying either lifestyle goods, or for social functions. Government and private banks have both tightened their lending for this sector adding to the industry and farmers woes. By 2004 a slight up tick in sales once again due to stronger and national and to some extent international markets. But by 2006 sales once again were down to 216,000 and now in 2007-08 have slid further to just over 200,000.
Tractor Manufacturers Association
The Tractor Manufacturers' Association of India (TMA) is housed under The
Confederation of Indian Industry(CII), New Delhi. Though not all manufacturers are members TMA is recognized as the main trade group representing the agricultural tractor industry in India. Mallika Srinivasan, Economic Times Businesswoman of the year 2006, and CEO of TAFE Limited, is currently serving as president.
Current Manufacturers of Tractors in India
Force Motors Ltd
Formerly known as Bajaj Tempo Ltd. until
2005, Force Motors Ltd., makers of India's ubiquitous 3-wheeler Tempos since 1957in a collaboration with Vidal & Sohn Tempo Werke, Germany. In 1999began production of Ox and Ox 45 Brand Tractors both which incorporated transmission technology from the German manufacturer ZF. Additional line Balwan was introduced in 2004and between the lines Force Motors offers a line of two-wheel and four-wheel tractors in a horsepower range from 10 - 50 HP. [ [http://www.forcemotors.com/index.aspx ::: Welcome Force Motors ::: ] ]
Captain Tractors Pvt. Ltd
Founded in May
1994and located in Rajkot, India, Captain Tractors manufactures mini-tractors under the Captain brand. [ [http://www.captainminitractor.com/ Welcome to Captain Tractors Pvt. Ltd. :: Captain Mini Tractors :: India ] ]
Crossword Agro Industries
Located in Rajkot, India, Crossword manufactures small tractors under the Nissan, Atmak and Captain brand names. [ [http://www.crosswordagro.com/ Welcome to Crossword Agro Industries ] ]
1949, Eicher Good Earth, was set up in India with technical collaboration with Gebr. Eicher a of Germany, imported and sold about 1500 tractors in India. In April 24, 1959Eicher came out with the first locally assembled tractor from its Faridabad factory and in a period from 1965- 1974became the first fully manufactured (100% indigenization) tractor in India. In December, 1987 Eicher Tractors went public and in June, 2005Eicher Motors Limited sold Eicher Tractors & Engines to a subsidiary of TAFE called TAFE Motors and Tractors Limited.
Eicher also produces tractors under the Euro Power and Eicher Valtra brands under license from [Valtra] , an [AGCO] brand. [ [http://www.tribuneindia.com/2000/20000307/biz.htm#7 The Tribune, Chandigarh, India - Business ] ]
Escorts (Escort, Powertrac and Farmtrac)
Escorts Ltd began local manufacture of Ford tractors in
1971in collaboration with Ford, UK and total production climbed steadily to 33,000 in 1975reaching 71,000 by 1980. Ford (Ford - New Holland) was sold in 1992. Ford Motor Company proper quit the tractors business, but the name was allowed to continue as per agreement until 2000, when Escorts relabeled its Ford models under the Escort brand. Escort manufactures produces tractors in the 27-75 HP range and has already sold over 6 lac tractors. Its tractors are marketed under three brand names, Escort, Powertrac and Farmtrac.
Ford (formerly Ford Tractor Division) began producing Ford Tractors in India in
1972with a tie up with Escorts. In 1986Ford acquired New Holland and tractor operations was transferred to Ford-New Holland and made into an independent corporation. In 1991, Fiatbegan an arranged purchase of Ford-New Holland that was completed in 1993, ending Ford Motor Company's long history of tractor production. The deal required that New Holland/FIAT stop using the Ford name. New Holland India Pvt began production of tractors in India in 1998. [ [http://www.domain-b.com/companies/companies_n/new_holland_india/19990321new_holland_india.html domain-b.com : New Holland expanding aggressively ] ]
HMT began manufacturing Agricultural Tractors in
1972under the HMT with technology acquired from Zetorof the Czech Republic. It manufactures its tractors in Pinjore, Mohaliand Hyderabadwith capacity of 20,000 tractors per annum. It produces tractors in a range from 25 HP to 75 HP. For a short time, HMT exported tractors to the USA under the Zebra brand, which were marketed by Zetor distributors and dealers there.
Baddi, Himachal Pradesh, India in 1999, Indo Farms builds tractors in the 30-50hp ranges. [ [http://www.naukri.com/jg/indofarm/new/index.htm Indo Farm Tractors & Motors Ltd ] ]
2000, John Deere set up production in a joint venture with Larsen & ToubroLtd in Sanaswadi, in a rural area near Pune, Maharashtra. It was known as "L&T John Deere Private Ltd", and manufactured tractors under the L&T - John Deere name for sale in India, and under the John Deere name for worldwide sales. [ [http://www.hinduonnet.com/2000/10/08/stories/06080008.htm The Hindu : L&T-John Deere's Pune facility ] ] [http://www.deere.com/en_US/compinfo/media/pdf/publications/jd_journal/archives/fall_2001.pdf]
2005, Deere & Company acquired nearly all the remaining shares in this joint venture. The new enterprise, is known as "John Deere Equipment Private Limited". The factory currently produces tractors in of 35, 40, 42, 47, 50, 55 and 70 HP capacities for domestic markets and for export to to the USA, Mexico, Turkey, North and South Africa, and South East Asia. Pune factory started to produce new 55 to 75 Hp 5003 series tractors for European market in 2008.
Mahindra Gujarat Tractor Limited
The company was originally incorporated in the state of
Gujaratin 1963with technical collaboration with Motokov-Praha of Czechoslovakia as "Gujarat Tractor Corporate Ltd". It was taken over by Mahindra & Mahindra Limitedin 1978(holds 60% equity) and re-christened "Mahindra Gujarat Tractor Ltd" as part of Mahindra Tractors. The company is engaged in manufacturing of tractors in a range of 30-45hp which are marketed under Shaktimaan brand. [ [http://www.mahindragujarat.com/products.html mahindra gujarat tractor ] ] They were previously marketed under the Mahindra Gujarat name, and before that the Hindustan name.
Mahindra & Mahindra
M&M's Farm Equipment Sector origins lie in a joint venture in
1963between the Company, International HarvesterInc., and VoltasLimited, and was named "International Tractor Company of India (ITCI)". In 1977, ITCI merged with M&M and became its Tractor Division. After M&M's organizational restructuring in 1994, this division was called the Farm Equipment Sector. The Farm Equipment Sector has also ventured into manufacturing of Industrial Engines. M&M Industrial engines are used for various applications like generator sets, industrial, construction, marine, compressors, etc. These engines are manufactured at the Company's engine assembly plants at Kandivli and Nagpur. M&M has two main tractor manufacturing plants located at Mumbai and Nagpur in Maharashtra. Apart from these two main manufacturing units, the Farm Equipment Sector has satellite plants located at Rudrapur in Uttarachal and Jaipur in Rajasthan. The Farm Equipment Sector as reported by the Company has a dealer network of over 450 dealers. This dealer network is managed by 28 area offices, situated in all the major cities and covering all the principal states and M&M tractors has sold more than 13,00,000 tractors since its inception. M&M's Farm Equipment Sector is perhaps the largest exporter of Indian tractors to the USA and the west. And in a reversal to earlier trends of Indian tractor manufactures with joint ventures with western tractor companies, M&M, in 2004announced that they had bought majority stake (80%) in "Jiangling Tractor Company", and renamed it "Mahindra Jiangling Motor Co Group (JMCG)". This is the first instance of Indian tractor industries participating in India's reverse FDI. The plant in China reportedly has a production capacity of 12,000 tractors annually.
2007, M&M bought a controlling 43% stake in the Mohali-based tractor firm Punjab Tractors (Swaraj) that will reportedly increase M&M's share in the domestic farm equipment market from just over 30% to 40%. The 43% stake includes 29% owned by private equity firm Actis and 14.2% by the Delhi-based Burman family. In July 2007, Mahindra upped its stake to 64.6%.
Mahindra & Mahindra has entered its 25th year of Market Leadership in India in
2008. M&M is also the only tractor company in the world to receive coveted Japan Quality Medal and Deming Prize for Quality from Japan.http://www.mahindra.com/admin/tmpupload//July6-TOI.jpeg]
MARS Farm Equipments Ltd.
Originally established in
1976, the MARS Group is engaged in manufacturing/marketing of dump trucks, loaders, foggers, and agricultural tractors and attachments. Based in Lucknow, U.P., it began manufacturing two mini-tractor models under the Marshal name in 2005, Captain DI 2600 of 25 HP and Trishul MT DI 625 10 HP. [ [http://www.marsgroup.co.in/tractor.htm Mars Equipments welcomes you ] ]
New Holland Ag's entry into India was facilitated by FIAT's acquisition of Ford-New Holland in
1991. By 1998 New Holland Ag. (India) completed the construction of a new plant in Noida, near New Delhi, with a capacity of 5000 tractors in the 35 - 75 hp range. In 1999, New Holland Ag.'s parent company FIAT bought 70% of holdings of Case Corporation and created Case New Holland Global (CNH one of the top three tractor/agricultural/construction machinery manufacturers in the world), the new holding company New Holland Ag. (India). In 2000, the capacity of the Noida plant rose to 12,000 tractors per year and in 2007 the company manufactured 24,000 tractors for the domestic and export markets.New Holland India exports fully-built tractors to 51 countries in Africa, Australia, South-East Asia, West Asia, North America and Latin America.The India plant of New Holland was originally built in 1998 to cater only to India domestic market. However due to slow down of economy by year 2001-2002 and slump in domestic demand, it became a challenge to utilize the installed capacity of the factory.Hence the company started looking its market beyond India borders. Its then CEO Mario Gasparri guided the vision and handed over the task of overseas business to its dynamic manager Bhanu Sharma. The efforts paid off well. Bhanu Sharma in capacity of Head-International Business Operations, took op the export volumes from the level of almost nil in 2003 to 8000 units in year 2007. The export business last year in 2007 contributed over 50% of the company business of total USD 250 millions.This also made New Holland the second largest tractor exporter from India after John Deer. In year 2007, India exported around 32,000 tractors of which 25% share was of New Holland.
Preet Agro began manufacturing tractors in
2002in Punjab, India. They currently manufacture in the 35-70hp range. [ [http://www.preetagro.com/ :: PREET AGRO Industries Pvt. Ltd. :: - Manufacturer of World Class Combine Harvestors and Tractors, Preet Combines, Preet Tractors, Tractor and Combine Harvestor Manufacturer... ] ]
Punjab Tractors Ltd (Swaraj Tractors)
1965, Government of India research institute Central Mechanical Engineering Research Institute, Durgapur, WB initiated design and development of Swaraj Tractor based on indigenous know-how. In 1970, Punjab Government acquired the Swaraj tractor's design and established Punjab Tractors Limited (PTL). It was India's first large-scale totally indigenous project. The company exports Tractors to various countries including USA. It manufactures nine models of tractor and several models of combine harvesters. The manufacturing units are located at Mohali District, Asron Village of Nawanshahar District and Nabha of Patiala District, Punjab.
The popular models sold under SWARAJ brand are:
SWARAJ 744, SWARAJ 735, SWARAJ 855, SWARAJ 978, SWARAJ 834, SWARAJ 939, SWARAJ 733, SWARAJ 724, SWARAJ 722
Swaraj also manufactures Forklifts and Combines, which are assembled in their Mohali Plant.
Actis, a private equity firm acquired 29% of Punjab Tractors in mid-2003 from the Punjab Government. In March 2007, and currently subject to the receipt of requisite approvals, M&M bought a controlling 43% stake in Punjab Tractors Ltd. that will reportedly increase M&M's share in the domestic tractor market from just over 30% to nearly 40%. The 43% stake in Punjab Tractors includes the 29% owned by Actis and 14.2% by the Delhi-based Burman family. In July 2007, Mahindra upped its share in Punjab to 64.6%.
ame Deutz-Fahr Ltd.
SAME Tractors is an USD 4 billion company for past 7 Decades of Rich Experience in Agriculture Segment. It was found by Francesco Cazzani along with his brother way back 1927. Greaves Ltd, joined in collaboration with SAME for manufacturing of tractors in
1996under the SAME-Greaves brand. By 2000, Greaves sold its shares to SAME and formed 50:50 Joint Venture as SAME Greaves Tractors Ltd.
2002, Greaves Exited from SAME, SAME Greaves has become a wholly owned subsidiary of SAME, Italy. The company has been renamed as "SAME DEUTZ Fahr Group India", Ranipet, Tamil Nadu, India.
Sonalika (International Tractors Ltd.)
International Tractors Limited was incorporated on
October 17, 1995and began manufacturing tractors designed by Central Mechanical Engineering Research Institute (CMERI). ITL currently is manufacturing Sonalika tractors between 30 HP to 90 HP, and the CERES brand between 60HP to 90HP. ITL went into collaboration with Renault Agriculturalof France in July 2000.Renault Agriculture is a subsidiary of the RenaultGroup. Renault Agriculture was bought by CLAASof Germany in 2003. Incidentally CLAAS already has a strong presence in India market producing its Crop Tiger range of Combine Harvesters in a plant in Faridabad(near New Delhi) since 1992.
Standard Combine began building tractors in
2000in Barnala, India. In Standard Tractors, tractors are being manufactured in the range of 35, 45, 50, 60, and 75 HP with respective model names: Standard 335, Standard 345, Standard 450, Standard 460, and Standard 475. Engines for all these tractor models, except the last one, are manufactured within the plant as ‘Standard Engines’, in specific names – SE 335, SE 345, SE 450 and SE 460, respectively. All the above-mentioned models of Standard Engines have shown compliance to the TREM-III emission norms, as have been verified by the ARAI. However, two new variants of tractor of 35 hp (Standard 335-I) and 45 hp (Standard 345-I), equipped with famous Perkins engines (assembled within the Standard Tractors plant), and two completely new models of tractor of 30 hp (Standard 330) and 40 hp (Standard 340) are on the verge to be launched. Besides these, three 3-wheelers (two passenger-carriers and one cargo), one 4-wheeler (cargo), a crane, an electric 3-wheeled mini-car, and two 2-wheelers (scooters) are either in the process of development or on the verge of launch from the Standard Tractor Division. [ [http://www.standardtractor.com/ :::::: - Standard - :::::: ] ] .
Tractors and Farm Equipment Limited (TAFE) was established in
1961to manufacture and market Massey Fergusontractors and related farm equipment in India. AGCO, the owner of Massey Ferguson, now owns 24% of TAFE. Tractors are built and sold in India under both the TAFE and Massey Ferguson brands, and exported under both brands as well. In 2005, [TAFE Tafe_tractors] bought the Eicher Motorstractor and engine division. [ [http://www.tafe.com Tafe : Home ] ] [http://www.ndtv.com/money/showbusinessstory.asp?slug=TAFE+adds+Eicher+to+its+booty&id=25302]
In North America, TAFE tractors were available that were built in India, as well as models built by
LS Tractorsin South Korea. [http://en.wikipedia.org/wiki/TAFE_Tractors]
VST Tillers was set up in
1965in Bangalore, India. In collaboration with Mitsubishi Mitsubishi Agricultural Machineryof Japan, they manufacture 18HP tractors under various brands, including Mitsubishi-Shakti, Shakti", Eurotrac-VST and Euro-Trac"'. They have been exported to Asia, the Middle East, Europe and the USA. [ [http://www.vsttillers.com/ :: Vst Tillers Tractors Ltd ] ]
Previous Indian Tractor Companies
Tractor companies that did not survive and were not acquired by other companies are:
Asian Tractors Ltd
Began building tractors in 1989 from their own designs. [http://www.taa.org.uk/southeast/Singh.htm Report ] ]
Haryana Tractors Ltd
Pittie Tractors was set-up by a young and dynamic engineer - Shrikant Pittie and started out as Pittie Tools. The Pittie family are prominent industrialists in Pune and the family set-up the first private industry in Pune - The Raja Bahadur Motilal Poona Mills Ltd. in
1893. Pittie Tractors indigenously developed and manufactured tractors and was well set to capture a large share of the market in India. However, due to an unfortunate labor strike at one of its critical vendors, followed by a similar strike at its own plant, the company lost nearly a year of production. As a result, the company fell into financial difficulty and ultimately had to wind-up operations.
United Auto Tractors Ltd.
John Deere Tractor
* [http://www.captainminitractor.com/ Captain Tractor]
* [http://www.crosswordagro.com/ Atmak, Nissan Tractors]
* [http://www.deere.com/en_IN/about_us/india/india.html/ John Deere India]
* [http://www.escortsagri.com/ Escort, PowerTrac, FarmTrac Tractors]
* [http://www.fieldmarshal.com/ Field Marshal Tractor]
* [http://www.forcemotors.com/ Ox, Balwan Tractors]
* [http://www.hmti.com/Html/Dsp_SubIndex.asp?sType=Tr/ HMT Tractor]
* [http://www.indofarm.in/ Indo Farm]
* [http://mahindra.com/Farm_Equ_sec/FrmEq_domestic_overview.html Mahindra & Mahindra Official Website]
* [http://www.mahindragujarat.com/ Mahindra Gujarat, Shaktimaan Tractor]
* [http://www.preetagro.com/ Preet Tractors]
* [http://www.samedeutz-fahr.com/ Same Deutz-Fahr]
* [http://www.sasmotors.net/ Angad Tractor]
* [http://www.sonalika.com/ Sonalika International, Solis, Ceres]
* [http://www.standardtractor.com/ Standard Tractors]
* [http://www.swarajenterprise.com/ptl_index.htm Swaraj Tractors]
* [http://www.tafe.com/ TAFE, Massey Ferguson, Eicher Tractors]
* [http://www.gian.org/photogallery/tractor%2010hp-vanraj/FrameSet.htm Vanraj Tractor]
* [http://www.vsttillers.com/htm/tract.htm Eurotrac-VST, Mitsubishi-Shakti Tractors]
* [http://www.ssbtractor.com/features/Ford_tractors.html/ History of Ford Farm Tractors]
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