Lipton is one of the world's best-known and best-selling brands of both hot leaf and ready-to-drink
Today, Lipton represents around 10 percentFact|date=January 2007 of the world market for tea (in retail value terms) with the key pillar brands::*Lipton Yellow Label (since 1890), the emblematic Lipton brand for hot tea sold in 150 countries, and:*Lipton Ice(d) Tea (since 1972), available in more than 60 countries, with its '
ready to drink' canned and bottled varieties marketed through a global joint-venture with Pepsico.
Lipton was created at the end of the 19th century by Sir Thomas Lipton in
Glasgow, Scotland. His enterprise soon flourished and he established a chain of grocers, first across Glasgow, the rest of Scotland, until finally he had stores throughout Britain.
Under the slogan “direct from the tea gardens to the tea pot”, this entrepreneurial businessman wanted to make tea a popular and approachable drink for everyone – with a high quality but reasonably priced product. The Lipton business was acquired by consumer goods company
Unileverin a number of separate transactions, starting with the purchase of the US and Canadian Lipton business in 1938 and completed in 1972 when Unilever bought the remainder of the global Lipton business.
In 1991, Unilever created a first
joint venturewith PepsiCo, the Pepsi Lipton Partnership, for the marketing of ready to drink(bottled and canned) teas in North America. this was followed by a second joint venture, Pepsi-Lipton International (PLI) in 2003, covering many non-US markets. PLI was expanded in September 2007 to include a number of large European markets. Both PepsiCo and Unilever control 50% of the shares of these joint ventures. [ [https://www.just-drinks.com/article.aspx?id=91542 PepsiCo and Unilever extend partnership] ]
Due to the
2008 Chinese milk scandalcrisis, food giant Unileverstarted recalling its Lipton milk tea powder in both Hong Kong and Macau on 30 September 2008. The tea powder which used Chinese milk powder as its raw ingredient after the company's internal checks found traces of melamine in the powder. [cite news| url=http://news.yahoo.com/s/ap/20080930/ap_on_re_as/as_hong_kong_tainted_milk|title=Lipton-brand milk tea powder recalled in Asia |author=Associated Press|publisher=Yahoo! News|accessdate=2008-09-30] [cite news|url=http://www.usatoday.com/money/industries/food/2008-09-30-liptontea-hongkong_N.htm?csp=34|title=Lipton milk tea powder recalled in Hong Kong |author=AP|publisher=USA Today|accessdate=2008-09-30]
Over the course of a century, Lipton has become a dominant tea brand in many markets. The brand is well-represented in many countries across the globe, including the US, Russia, Saudi Arabia, France, Japan, Australia, and Sweden.
Compared to other tea brands, Lipton has always had a strong focus on innovation, given its continuous launch of both leaf tea and ready to drink tea products [ Innovation http://select.nytimes.com/gst/abstract.html?res=F40C10FA3E550C708DDDA00894DE404482] . Products target the mass market and are generally positioned in the middle of the price spectrum for tea. Due to its size, Lipton is also a dominant player in tea expertise in the world. The company employs professionals in tea growing, tasting, buying, blending as well as Research & Development teams. Unilever/Lipton owns tea estates in Kenya and Tanzania, making it one of the few companies that is actively involved in the whole value chain of tea, from growing it to marketing it.
Like most branded teas, Lipton teas are a
blendselected from many different plantations around the world, from well-known producing countries like India, Sri Lanka, Kenya, and China. Lipton Yellow Label is blended from as many as 20 different teas [Blending Reference http://www.time-for-tea.com/producing.asp] in specialized tasting rooms in seven regional hubs scattered all over the world.
Apart from black leaf teas (with the long-standing Lipton Yellow Label brand), the company also markets a large range of other varieties, both in leaf tea as well as ready-to-drink format. These include green teas, black flavoured teas, (herbal)
infusions, Lipton Linea (a 'slimming tea') in Europe and Lipton Milk Tea in various Asian markets. Apart from Lipton Ice Tea, none of their products are available for retail in the UK. Here, only caterers are supplied.
In a number of markets, including Japan, Russia and Australia, the company is advertising the benefits of
theanine(which is naturally present in its teas), which is said to have psychoactiveproperties.
Beginning in 2006, Lipton has served as title sponsor to
Team Lipton, an elite women's professional road bicycle racingand triathlonteam in the USA.
Lipton and Sustainability
Tea is a valuable crop for farmers in many parts of the tropics.
Sustainable agricultureis vital not only to maintain high-quality product supply in the long term but also to protect and improve the natural environment and livelihoods of workers and local communities.
in 2006. [ GBC http://www.businessfightsaids.org/site/apps/nl/content2.asp?c=gwKXJfNVJtF&b=1008905&ct=2488343]
In May 2007, Unilever became the first company to commit to sourcing all its tea in a sustainable manner. [Article in San Diego Times" http://www.signonsandiego.com/news/business/20070525-0857-tea-unilever-sustainable.html] . Toward that end, the company asked the
Rainforest Alliance, an international environmental NGO, to start certifying tea estates in East Africa. Lipton and its parent company, Unilever, announced they aim to have all Lipton Yellow Label tea bags sold in Western Europe certified by 2010 and all Lipton tea bags sold globally by 2015. [Unilever Announcement http://www.unilever.com/ourcompany/newsandmedia/pressreleases/2007/sustainable-tea-sourcing.asp] Lipton's own tea estates were among the first to be certified. [Time to brew up a Sustainable Cuppa- The Independent http://news.independent.co.uk/business/analysis_and_features/article3223697.ece] [ Reuters http://investing.reuters.co.uk/news/articleinvesting.aspx?type=consumerProducts&storyID=2007-05-25T170334Z_01_N25420184_RTRIDST_0_SP_PAGE_016-N25420184-OISCP.XML] In February 2008, a new advertising campaign was launched in various countries in Western Europe to announce the use of Rainforest Alliance certified tea in its flagship product, Lipton Yellow Label.
Brooke Bond, another Unilever tea brand (India)
PG Tips, another Unilever tea brand (UK)
Lyons, another Unilever tea brand (Ireland)
2008 Chinese milk scandal
International Reaction to the 2008 Dairy Scandal
* [http://www.lipton.com Lipton Tea Global website (select your region)]
* [http://www.rainforest-alliance.org/news.cfm?id=unilever Rainforest Alliance website]
* [http://www.liptoninstituteoftea.org/ Lipton Institute of Tea website]
* [http://www.youtube.com/watch?v=JIxOQukeSYI Lipton Tea & Rainforest Alliance ad on YouTube]
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Look at other dictionaries:
Lipton — Липтон (англ. Lipton) одна из крупнейших в мире торговых марок чая, которая продаётся … Википедия
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Lipton — [ lɪptən], Seymour, amerikanischer Bildhauer, * New York 6. 11. 1903, ✝ Glen Cove (New York) 5. 12. 1986; Autodidakt, begann mit expressionistischen Holzfiguren, nach 1945 abstrakte Metallplastiken mit pflanzenhaften Formen und großen, bewegten … Universal-Lexikon
Lipton — Boîte de Finest Earl Grey de Lipton. Lipton est une marque alimentaire internationale spécialisée dans les soupes, le thé et les boissons à base de thé. Créée dans les années 1870 par Sir Thomas Johnstone Lipton, elle fait maintenant partie du… … Wikipédia en Français
Lipton — Este artículo o sección necesita referencias que aparezcan en una publicación acreditada, como revistas especializadas, monografías, prensa diaria o páginas de Internet fidedignas. Puedes añadirlas así o avisar … Wikipedia Español
Lipton — /lip teuhn/, n. 1. Seymour, born 1903, U.S. sculptor. 2. Sir Thomas Johnstone /jon steuhn, seuhn/, 1850 1931, Scottish merchant and yacht racer. * * * Lipton [Lipton] a product name for the many varieties of tea including iced tea, sold by the… … Useful english dictionary
Lipton — biographical name Sir Thomas Johnstone 1850 1931 English merchant & yachtsman … New Collegiate Dictionary
Lipton — /lip teuhn/, n. 1. Seymour, born 1903, U.S. sculptor. 2. Sir Thomas Johnstone /jon steuhn, seuhn/, 1850 1931, Scottish merchant and yacht racer. * * * … Universalium
Lipton — Lip•ton [[t]ˈlɪp tən[/t]] n. big Sir Thomas Johnstone, 1850–1931, Scottish merchant and philanthropist … From formal English to slang
Lipton Ice Tea — Lipton Pour l’article homonyme, voir Thomas Lipton. Lipton est une marque internationale spécialisée dans le thé et dans les boissons à base de thé. Cette marque a été créée par Sir Thomas Johnstone Lipton dans les années 1870. Elle… … Wikipédia en Français