Gelb Consulting Group

Infobox Company
company_name = Gelb Consulting Group Inc.
company_
company_type = Private
foundation = 1965
location = 1011 Highway 6 South, Suite 120 Houston, Texas. 77077
key_people = John B. Elmer (President) Gabriel M. Gelb (Senior Consultant) John M. McKeever (Senior Vice President)
industry = Marketing Consulting
products = Corporate Brand Strategy New Product Development Marketing research Marketing Dashboards
revenue =
operating_income =
net_income =
num_employees = 20 (2008)
homepage = [http://www.gelbconsulting.com/ www.gelbconsulting.com]

Gelb Consulting Group Inc. is a Houston, Texas-based strategic marketing consulting firm. Gelb is one of Houston’s largest and experienced strategic marketing firms serving clients globally in a variety of industries including health care, oil and gas, media, manufacturing, and technology. The firm is noted for its long-term relationships, some over 20 years, with such companies as Hines in corporate real estate; Schlumberger in oil and gas; and M. D. Anderson Cancer Center in healthcare.

In addition to its consulting, research and information technology practices, Gelb publishes multi-client marketing research studies under the Gulf Research brand (www.gulfresearch.com) via its joint venture with Gulf Publishing Company (www.gulfpub.com). Gulf Research reports cover brand equity, marketing and technology issues for the oilfield service sector of the oil and gas industry.

Gelb's syndicated local market media research service, MediaSight (www.mediasight.info) was launched in January of 2008. Current clients include Morris Communications and Media General.

Background

Gabriel M. Gelb is founder and senior consultant of Gelb Consulting Group Inc. He started the firm in 1965; it now has 20 professionals. Mr. Gelb has extensive experience as an expert witness in legal cases involving trademark and trade dress infringement.

John B. Elmer joined Gelb Consulting in 1984 and has owned Gelb Consulting Group since 2000. John has certifications in new product development and management consulting. He served as subject matter expert for three large-scale benchmarking studies on new product development for the American Productivity & Quality Center during 1995 to 2000. John manages Gelb Consulting's oil and gas practice. He has managed hundreds of research and strategy projects since joining the firm for companies like Dell, Caterpillar, Allstate, 3M, Michelin, and Microsoft. Elmer is presently on assignment as chief marketing officer at Ingrain (www.ingrainrocks.com), a startup oilfield service company specializing in imaging-based reservoir rock properties analysis.

John M. McKeever is Senior Vice President with Gelb Consulting Group. In his position, he leads the firm’s consulting engagements in brand strategy, service innovation, and other strategic marketing areas. He has been a principal of the firm since 1998. McKeever works with executives at companies like Baker Hughes, Duke University Health System, Halliburton, M. D. Anderson Cancer Center, and Texas Children’s Hospital to develop insights about their markets and make strategic marketing decisions. He specialized in accelerated network development with companies such as Prudential, Aetna and FHP (now PacifiCare.

Notes

External links

* [http://www.gelbconsulting.com/ Gelb Consulting Group, Inc. Website]
* [http://www.gulfresearch.com/ Gulf Research Website]
* [http://www.mediasight.info/ MediaSight Website]