Mitsubishi Motors Philippines

Mitsubishi Motors Philippines
Mitsubishi Motors Philippines
Headquarters Ortigas Avenue Extension Cainta, Rizal, Philippines
Key people Masahiko Ueki (President, CEO)
Products Automobile manufacturing
Employees c.700 (2008)
Parent Mitsubishi Motors (51%)
Nissho Iwai Corporation (49%)
Subsidiaries Asian Transmission Corp. (ATC)
Website Mitsubishi-Motors.com.ph

Mitsubishi Motors Philippines Corporation (MMPC) is the Philippine operation of Mitsubishi Motors Corporation, where it is the second biggest seller of automobiles,[1] a position it has held on and off for over a decade.[2][3] It was originally established as the Chrysler Philippines Corporation in 1963 before Mitsubishi took control and renamed it on January 30, 1987.[4] It also owns a subsidiary, Asian Transmission Corp. (ATC), located at Calamba, Laguna since its establishment in 1973, which produces auto components.[5]

It is one of the company's four manufacturing facilities outside Japan, and currently produces the Adventure, and L300 Delica.

The Mitsubishi Adventure, Mitsubishi's most successful model in the Philippines.

Production and sales

Year Lancer Adventure L300 Delica L200 Strada Total production Domestic sales
2000 1,880 6,729 2,918 1,577 13,104 15,285
2001 2,574 7,714 2,079 1,253 13,620 16,367
2002 1,294 7,742 2,925 1,166 13,127 15,231
2003 - 3,921 3,529 692 8,142 13,912
2004 - 5,868 2,826 361 9,055 12,483
2005 - 5,876 3,685 5 9,566 11,845
2006 - 4,560 3,992 - 8,552 12,485
2007 - 6,033 4,580 - 10,613 14,878

(sources: Facts & Figures 2005, Facts & Figures 2008, Mitsubishi Motors website)

References

  1. ^ "Mitsubishi zooms back to 2nd spot as parent ails", Dino Ray Directo III, Manila Standard Today, December 22, 2008
  2. ^ "Another 'Asian tiger': automakers flock to set up Philippines bases", Mack Chrysler, Ward's AutoWorld, July 1997
  3. ^ "Auto sales up 20% in January", Elaine Ruzul S. Ramos, Manila Standard Today, February 10, 2006
  4. ^ History of Mitsubishi, Funding Universe
  5. ^ "Subsidiaries and Affiliates", Mitsubishi Motors website

External links



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