Limited Edition candy

Limited Edition (LE) candy is specialized candy manufactured for a limited time period, typically eight to twelve weeks.Kirsche, Michelle L. 2005, April 11. " [http://www.findarticles.com/p/articles/mi_m3374/is_5_27/ai_n13648877 LE candy provides short—but sweet—sales boosts] ." "Drug Store News".] Limited-edition as a candy marketing strategy was first used in 2003; by August 2005, more than 60 limited-edition candy varieties had been marketed.Jim Echeandia. 2005, August. "Limited editions add interest, sales: does limited edition candy have unlimited potential? The jury is still out, but so far, so good." "Business and Industry Confectioner". Vol. 90 No. 6. p. 33.]

Hershey's Dark Kisses (released as limited-edition in July 2003), Kit Kat White Chocolate, and Reese's White Chocolate were eventually made permanent due to customer demand.

LE candy are often used for cross-promotion with films.

Some believe that LE candy merely builds upon base brand sales; others believe in the long-run that they "cannibalize base brand sales."

Some vendors, notably Six Flags, are reluctant to carry LE candy, preferring "proven sellers."

Examples

References

External links

* [http://www.typetive.com/candyblog/category/limitededition/ Limited Edition at "Candy Blog"]