Click-to-donate site

Click-to-donate site

A click-to-donate site is a website where users can click a button to generate a donation for a charity or cause. The money for the donation comes from advertisers whose banners are displayed each time a user clicks the button. While not directly contributing (though many sites offer additional ways of support), visitors are making a difference in the sense that, had they not visited, no donation would have been given.

In most cases, the donation generated by each user only amounts to a few cents, but the goal is to accumulate enough clicks to add up to a significant amount.

Many charities launched this style of program in the late 1990s. However, the constriction of online advertising spending around 2001 following the dot-com collapse caused many sites to be closed. Yet there are still many which are in operation.



FreeRice is a website where users play various educational, multiple-choice games to raise money to fight world hunger. The games include English vocabulary (the game the site began with), multiplication tables, pre-algebra, chemistry (basic and intermediate), English grammar, basic foreign language vocabulary for English speakers (French, German, Italian, and Spanish), geography (world capitals and country identification), and art. As of May 2009, FreeRice has donated more than 60 billion grains of rice (roughly 1,700 metric tons or 3.75 million pounds).[1]

The Hunger Site

The Hunger Site is the original click-to-donate site created in 1999 that gets sponsorship from advertisers in return for delivering users who will see their advertisements. The Hunger site encourages visitors to click a button on the site, once per day, asserting that each unique click results in a donation "equivalent" to 1.1 cups of food. The Hunger Site is not a charity; it is a for-profit corporation which donates the revenue from its advertising banner to selected charities. Currently, these are Feeding America (formerly America's Second Harvest) and Mercy Corps. is a click-to-donate site which is operated by Mumbai based Vikas Sutaria. It provides a cup of staple food for every unique click (per day) of the donate button. The website's objective is "To provide, using the Internet, staple food to chronically hungry Indians so as to enable them to survive, learn and work. It works in accordance with UN World Food Program.


Click2plant is an Indian click-to-donate site created in August-2011, which is operated by Piparia(Madhya Pradesh) based Jitendra Agrawal. The Founder of click2plant are Upendra Agrawal and Jitendra Agrawal. It plants a tree for every unique click (per day) on the click button. The clicks help click2plant to plant trees.


External links

Wikimedia Foundation. 2010.

Look at other dictionaries:

  • Click-to-donate site — Le concept du Click To Donate (Cliquer pour donner) est utilisé par quelques sites internet à but humanitaire, principalement anglophones. Au lieu d inviter le visiteur à aider une cause en faisant un don pour organisme de bienfaisance ou une… …   Wikipédia en Français

  • The Rainforest Site — Infobox Website name=Rainforest Site logo= caption= url= commercial=Yes type=Charity, click to donate site current status=Active owner= Tim Kunin and Greg Hesterberg author=The Rainforest Site is a click to donate… …   Wikipedia

  • The Hunger Site — Infobox Website name=The Hunger Site logo= caption= url= commercial=Yes type=For profit corporation registration=Optional owner=CharityUSA author=John BreenThe Hunger Site is the original click to donate site created… …   Wikipedia

  • One Click Charity Donation — Als One Click Charity Donation (Wohltätigkeits Spendenklick) bezeichnet man das von Sponsoren ermöglichte Angebot, durch einen kostenlosen Mausklick auf eine bestimmte Internetseite (englisch: Free Donation Site oder Click to Donate Website) für… …   Deutsch Wikipedia

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  • First Book — is a non profit organization based out of Washington D.C. that works towards getting new age appropriate books into the hands of children from low income families. It is estimated that in middle income neighborhoods there are on average 13 books… …   Wikipedia

  • FreeRice — Infobox Website name=FreeRice logo= caption=Typical screenshot of the game, showing how much rice has been donated url= commercial=No type=Charity, click to donate site current status=Active owner= John Breen author=John… …   Wikipedia

  • Donation — For other uses, see Donation (disambiguation). Donation box in Trinity Church, Copenhagen …   Wikipedia