Infobox Radio Station
name = WVKL
city = Norfolk, VA
area = Norfolk/Virginia Beach
branding = "95-7 R&B"
frequency = 95.7 (MHz) HD Radio
format = Urban AC
erp = 40,000
class = B
WPTE, WWDE, WNVZ
webcast = [http://webclust1.liquidcompass.cc/entercom/video_gateway.php?id=wvkl Listen Live]
former_callsigns = WVCL, WLTY, WKEZ
website = [http://www.957rnb.com/ http://www.957rnb.com]
callsign_meaning = Virginia's KooL
Flipped from oldies to urban AC at 11:35AM on January 9, 2001. Their direct competition is 'Vibe 105' WSVY since 'Soul Classics 92.9' blew-up their format in December 2001. This station came on in 1961 as WTAR-FM, but there was briefly another WTAR-FM in the early 50s on 96.3.WTAR-FM at 95.7 did an automated beautiful music format through the 1960s , 1970s, and early 1980w. In the late 70s the station became WKEZ. Then in 1981, it became live adult contemporary 'Y-96' WLTY, which stood for "We Listen To You." That was dumped for Oldies 95.7 WLTY (May 1989) which 16 months later would be known as WVCL 'Cool 95.7'. 'Cool 105.3' was born the same week as Oldies 95.7. 95.7 won the oldies war. The station kept the WLTY call letters and the "Oldies 95.7" moniker until about 1997-ish, when they switched the name to "Cool 95" as WVCL as part of Barnstable. The station was swapped to Entercom (in exchange for WFOG 92.9), and Entercom changed the name to "Kool 95.7" and the call letters to WVKL. Today WVKL carries the nationally syndicated Steve Harvey Morning Show.
The station had originally been part of an AM/FM/TV combo that all used the WTAR calls.
When the station became WLTY in the early eighties, the original Progran Director was Dale Parsons, who later became Program Director of WNBC-AM in New York ( supervising Morning DJ Don Imus and afternoon DJ Howard Stern ) and later, WLTW in New York.
* [http://www.957rnb.com 95-7 R&B Website]
* [http://www.w9wi.com/articles/grand_fm.htm List of "grandfathered" FM radio stations in the U.S.]
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