- Halo vehicle
A halo vehicle, or halo model, is a
automotive industry marketing term for an automobile/car or othermotor vehicle , designed and marketed to showcase the talents, resources and engineering technology of the manufacturer, to promote abrand , or promote sales of other vehicles within amarque or group of related companies — in other word, to cast ahalo effect — creating positive associations related especially to the brand's more pedestrian offerings.Examples of cars intended to draw a halo effect around their respective brands and similar models include the
Dodge Viper ,Chevrolet Corvette ,Nissan GT-R ,Ford GT ,Alfa Romeo 8C Competizione ,Audi R8 andBMW M3 . Similarly, theBugatti Veyron serves as a halo car for Volkswagen Group (Volkswagen AG), parent company ofBugatti .cite web
url = http://online.wsj.com/article/SB113451536827021669.html
title = Million-Dollar Baby:World's Most Expensive Car
publisher = Wall Street Journal, Stephen Power, December 14, 2005]In a 2006
USA Today article,General Motors Vice Chairman, Bob Lutz called halo cars "shock therapy" for a brand."cite web | url = http://www.usatoday.com/money/autos/2006-06-19-halo-cars-usat_x.htm |title = Automakers hope love for car equals love for brand | accessdate = 2008-04-19 | author = Chris Woodyard | date = 2006-08-30 | publisher = USA TODAY ]ee also
*
Marque
*Badge engineering
*Supercar
*Concept vehicle
*Show car References
Wikimedia Foundation. 2010.
