Push It to the Limit

Push It to the Limit

Infobox Single
Name = Push It to the Limit


Artist = Corbin Bleu
from Album = Another Side
Released = start date|2006|11|25 (U.S.)
Format = Digital download, CD
Recorded = 2006
Genre = Pop/R&B
Length = 3:14
Label = Hollywood
Writer =
Producer = Gerrard, Nevil
Certification =
Last single = —
This single = "Push It to the Limit" (2006)
Next single = "Deal with It" (2007)

"Push It to the Limit" is a pop/R&B song performed by Corbin Bleu, a young American singer-actor closely associated with The Walt Disney Company and its projects. Released in November 2006, it quickly rose to be the number one downloaded song at iTunes Music Store during the first week of January. [ [http://www.kentucky.com/mld/kentucky/entertainment/music/16333010.htm] "Lexington Herald-Leader", Friday, December 29, 2006] [ [http://www.baltimoresun.com/entertainment/bal-li.fives04jan04,0,4501429.story?track=rss] "The Baltimore Sun", January 4, 2007]

Marketing

Made to cross-promote the Disney film "Jump In!" (released January 12, 2007), "Push It to the Limit" was released on the Disney Channel on Thanksgiving Day, 2006, and on Radio Disney the following Saturday. According to a press release from Walt Disney Records, this single and the other songs on the album are:

...part of the new music genre dubbed "pop-hop" for its blend of pop and hip-hop music styles [...] "Push It to the Limit," the lead track from the Jump In! album, also will be featured on Corbin Bleu's debut album "Another Side", available on Hollywood Records April 17, 2007. [ [http://biz.yahoo.com/bw/070109/20070109005990.html?.v=1] Walt Disney Records, Media Relatio favorite color black and gold

]

According to an analysis by the "Knoxville News Sentinel":
...using a multi-media approach to corner the youth market [...] Disney keeps rolling with the soundtrack for "Jump In!" [...] The urban/pop album is a methodical appeal to the targeted market, but not so formulaic that it fails. In fact, there's enough of an edge to most of these tracks that parents and older siblings won't be put off - at least not initially - if they're exposed to the soundtrack. [...] Hip-hop meets electronic dance music while choruses brand the refrains with heavy repetition, and happily there's not much namby-pamby filler that inevitably seems to bog down music for this demographic. Bleu confidently punches his way through "Push It to the Limit"... [ [http://www.knoxnews.com/kns/music/article/0,1406,KNS_349_5263333,00.html] "Knoxville News Sentinel", January 7, 2007]

Corbin Bleu himself, in describing the sound of the music he is making with the Disney Company, relates it to other very popular youth-oriented pop rap acts:

It’s kind of R&B mixed with pop. You can think very similar to Justin Timberlake style with an Usher or Chris Brown type of thing going on as well. [ [http://www.gracerolek.com/Grace/corbin.html] Grace Rolek interview with Corbin Bleu]
The "Los Angeles Times", in naming Bleu one of the "Faces to Watch" in 2007, remarked upon:
a new brand of teen-pop for Disney — a wholesome, natural, R&B-flavored reaction to the synthetic era of Britney and the Backstreet Boys. With his ebullient-urchin image driven by the tireless Disney promotional machine that's taken the Cheetah Girls, "High School Musical" and "Hannah Montana" to the top of the charts, Bleu is poised to be the face of youth-pop in 2007. [ [http://www.latimes.com/entertainment/la-ca-popfaces31dec31,0,4546285.story] "Los Angeles Times", December 31, 2006 ]

Like Bleu's last Disney project "High School Musical" (which "New York Daily News" has called "the biggest pop cultural phenomenon of 2006"), "Jump In!" will be promoted with a concert tour. Comparing his new prominence with this previous situation, Corbin Bleu remarked:

I don't have any solos in 'High School Musical.' The only time you actually hear my voice is on 'Stick to the Status Quo,' where you can hear me say the word 'What?' But at least I got a dance solo. [ [http://www.nydailynews.com/entertainment/story/482442p-406054c.html] "New York Daily News", December 26, 2006 ]
"Push It to the Limit" (the song and video), along with the movie and album it vanguards, mark a major increase in Bleu's career and role in Disney's entertainment empire.

Music video

The music video shows Bleu and four other young males dancing in a high school gym. It also shows Bleu with his afro pulled back in a pony tail on bleachers with a group of girls. Clips from the movie, "Jump In!" are shown as well. Since its release, the video has been played on the Disney Channel frequently. A dance to the limit, or dance-along version was shown in portions during a "Jump In!" airing on March 16, 2007.

The video also features Johnny "J Blaze" Erasme from the JammXKids as one of the dancers.

There is also a version without the "Jump In!" scenes. So, the dance scenes are extended. Because the "Jump In!" scenes are cut from this version, some dance scenes have to be moved up from there regular position in the version with the "Jump In!" scenes. Thus some dances are repeated and new ones are added.

Charts

In late January 2007, the song debuted on the "Billboard" Hot 100 at number 14 and on the Hot Digital Songs chart at number 5, with 77,000 downloads. [Jonathan Cohen, [http://www.billboard.com/bbcom/news/article_display.jsp?vnu_content_id=1003537795 "Beyonce Slips By Fall Out Boy To Remain Atop Hot 100"] , Billboard.com, January 25, 2007.] The song stayed on iTunes for about two weeks. It peaked at number 87 on the UK Singles Chart, staying on the top 200 chart for eight weeks.

Notes


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