Price Chopper (New Zealand)

Price Chopper (New Zealand)

Price Chopper was part of the Woolworths New Zealand Supermarket Group, their brands included: Woolworths, Big Fresh and Price Chopper.


The Price Chopper format evolved as a discounter with a limited fresh foods offer in 1987. This enabled Woolworths to keep its smaller stores open and ensure these sites were not taken over by competitors.

Price Chopper offered one of the best values in the supermarket industry. their stores were centrally located in small towns and metro areas with no discount supermarkets, the stores had the same modern technology of larger supermarket chains.

Price Chopper offered customers the best of both worlds. A small hometown grocery store with all the modern conveniences and price discounting of a major chain.

On the 12th April 2004, the Price Chopper brand ceased to operate within New Zealand. many of the stores were converted to Countdown or Woolworths stores.

Price Chopper New Zealand were not related to either of the US chains.

Generic products

The Price Chopper Chain had a high focus on the Woolworths New Zealand Supermarket Group corporate brands, No Frills and First Choice

No Frills

No Frills is was originally used with Franklins Australia as their generic range of products, with their ties to Dairy Farm International Holdings the No Frills product was launched into the Woolworths New Zealand Supermarket Group and had a huge success with the Price Chopper and Big Fresh brands

Originally, the No Frills brand was only used for its peanut butter, honey and potato chips but expanded its range to more than 800 products in packaged groceries and perishables.

First Choice

First Choice was another generic range of products Woolworths New Zealand Supermarket Group had sold. Launched in 1998, it was developed to provide an alternative to the leading brands and have products with quality equal to or better than the leading brands. The products didn't just have the quality but also had prices that were anywhere between 10-15% cheaper than the national brands.

First Choice had over 600 different products and new products were continually being developed everyday. The brand did not survive for long though and by the time Dairy Farm International Holdings exited the company in 2002 when it was brought by Progressive Enterprises


* Woolworths Supermarkets (New Zealand)
* Franklins
* Progressive Enterprises

External links

* [ Progressive Enterprises website]

Wikimedia Foundation. 2010.

Look at other dictionaries:

  • Price Chopper — may refer to:* Price Chopper (New York), a supermarket chain with stores in New York, Massachusetts, New Hampshire, Vermont, Pennsylvania, and Connecticut * Price Chopper (Florida), a wristband manufacturer * Price Chopper (Canada), a discount… …   Wikipedia

  • Price Chopper (Canada) — Price Chopper is a Canadian chain of discount food stores owned by Sobeys Inc.. It has several locations in Ontario, 1 in Manitoba, 8 in New Brunswick, 10 in Nova Scotia, 2 in Prince Edward Island, and 9 in Newfoundland. Price Chopper is not… …   Wikipedia

  • Woolworths Supermarkets (New Zealand) — Infobox Company name = Woolworths type = Subsidiary foundation = 1929 founder = location city = Auckland location country = New Zealand locations = 63 (2008) [cite web|url= us/index.asp|title=Fact… …   Wikipedia

  • Countdown (supermarket) — Countdown Type Subsidiary Industry Retail Founded 1981 Headquarters Auckland, New Zealand …   Wikipedia

  • Store brand — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Big Fresh — (New Zealand) was part of the Woolworths New Zealand Supermarket group, their brands included: Woolworths, Big Fresh and Price Chopper. History Big Fresh was opened in 1988 with its first store in Mount Wellington Auckland. Big Fresh offered a… …   Wikipedia

  • Vietnam War — Part of the Cold War and the Indochina Wars …   Wikipedia

  • Foodtown — This article is about the New Zealand supermarket, not the Foodtown (USA) supermarket cooperative or the Houston, Texas store. Infobox Company name = Foodtown type = Subsidiary foundation = 1958 founder = location city = Auckland location country …   Wikipedia

  • Helicopter-based hunting in Fiordland — IntroductionHelicopter huntingAs long ago as the 1920s, the Fiordland National Park was plagued with introduced European deer, detrimental to the native New Zealand flora and fauna. The government placed a bounty on the deer, paying local hunters …   Wikipedia

  • October 2010 in sports — << October 2010 >> S M T W T …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.