- Index (search engine)
Search engine indexing collects, parses, and stores data to facilitate fast and accurate information retrieval. Index design incorporates interdisciplinary concepts from linguistics, cognitive psychology, mathematics, informatics, physics, and computer science. An alternate name for the process in the context of search engines designed to find web pages on the Internet is Web indexing.
Meta search engines reuse the indices of other services and do not store a local index, whereas cache-based search engines permanently store the index along with the corpus. Unlike full-text indices, partial-text services restrict the depth indexed to reduce index size. Larger services typically perform indexing at a predetermined time interval due to the required time and processing costs, while agent-based search engines index in real time.
- 1 Indexing
- 2 Document parsing
- 3 Standardization
- 4 See also
- 5 References
- 6 Further reading
The purpose of storing an index is to optimize speed and performance in finding relevant documents for a search query. Without an index, the search engine would scan every document in the corpus, which would require considerable time and computing power. For example, while an index of 10,000 documents can be queried within milliseconds, a sequential scan of every word in 10,000 large documents could take hours. The additional computer storage required to store the index, as well as the considerable increase in the time required for an update to take place, are traded off for the time saved during information retrieval.
Index Design Factors
Major factors in designing a search engine's architecture include:
- Merge factors
- How data enters the index, or how words or subject features are added to the index during text corpus traversal, and whether multiple indexers can work asynchronously. The indexer must first check whether it is updating old content or adding new content. Traversal typically correlates to the data collection policy. Search engine index merging is similar in concept to the SQL Merge command and other merge algorithms.
- Storage techniques
- How to store the index data, that is, whether information should be data compressed or filtered.
- Index size
- How much computer storage is required to support the index.
- Lookup speed
- How quickly a word can be found in the inverted index. The speed of finding an entry in a data structure, compared with how quickly it can be updated or removed, is a central focus of computer science.
- How the index is maintained over time.
- Fault tolerance
- How important it is for the service to be reliable. Issues include dealing with index corruption, determining whether bad data can be treated in isolation, dealing with bad hardware, partitioning, and schemes such as hash-based or composite partitioning, as well as replication.
Index Data Structures
Search engine architectures vary in the way indexing is performed and in methods of index storage to meet the various design factors. Types of indices include:
- Suffix tree
- Figuratively structured like a tree, supports linear time lookup. Built by storing the suffixes of words. The suffix tree is a type of trie. Tries support extendable hashing, which is important for search engine indexing. Used for searching for patterns in DNA sequences and clustering. A major drawback is that the storage of a word in the tree may require more storage than storing the word itself. An alternate representation is a suffix array, which is considered to require less virtual memory and supports data compression such as the BWT algorithm.
- Inverted index
- Stores a list of occurrences of each atomic search criterion, typically in the form of a hash table or binary tree.
- Citation index
- Stores citations or hyperlinks between documents to support citation analysis, a subject of Bibliometrics.
- Ngram index
- Stores sequences of length of data to support other types of retrieval or text mining.
- Document-term matrix
- Used in latent semantic analysis, stores the occurrences of words in documents in a two-dimensional sparse matrix.
Challenges in Parallelism
A major challenge in the design of search engines is the management of serial computing processes. There are many opportunities for race conditions and coherent faults. For example, a new document is added to the corpus and the index must be updated, but the index simultaneously needs to continue responding to search queries. This is a collision between two competing tasks. Consider that authors are producers of information, and a web crawler is the consumer of this information, grabbing the text and storing it in a cache (or corpus). The forward index is the consumer of the information produced by the corpus, and the inverted index is the consumer of information produced by the forward index. This is commonly referred to as a producer-consumer model. The indexer is the producer of searchable information and users are the consumers that need to search. The challenge is magnified when working with distributed storage and distributed processing. In an effort to scale with larger amounts of indexed information, the search engine's architecture may involve distributed computing, where the search engine consists of several machines operating in unison. This increases the possibilities for incoherency and makes it more difficult to maintain a fully synchronized, distributed, parallel architecture.
Many search engines incorporate an inverted index when evaluating a search query to quickly locate documents containing the words in a query and then rank these documents by relevance. Because the inverted index stores a list of the documents containing each word, the search engine can use direct access to find the documents associated with each word in the query in order to retrieve the matching documents quickly. The following is a simplified illustration of an inverted index:
Inverted Index Word Documents the Document 1, Document 3, Document 4, Document 5 cow Document 2, Document 3, Document 4 says Document 5 moo Document 7
This index can only determine whether a word exists within a particular document, since it stores no information regarding the frequency and position of the word; it is therefore considered to be a boolean index. Such an index determines which documents match a query but does not rank matched documents. In some designs the index includes additional information such as the frequency of each word in each document or the positions of a word in each document. Position information enables the search algorithm to identify word proximity to support searching for phrases; frequency can be used to help in ranking the relevance of documents to the query. Such topics are the central research focus of information retrieval.
The inverted index is a sparse matrix, since not all words are present in each document. To reduce computer storage memory requirements, it is stored differently from a two dimensional array. The index is similar to the term document matrices employed by latent semantic analysis. The inverted index can be considered a form of a hash table. In some cases the index is a form of a binary tree, which requires additional storage but may reduce the lookup time. In larger indices the architecture is typically a distributed hash table.
The inverted index is filled via a merge or rebuild. A rebuild is similar to a merge but first deletes the contents of the inverted index. The architecture may be designed to support incremental indexing, where a merge identifies the document or documents to be added or updated and then parses each document into words. For technical accuracy, a merge conflates newly indexed documents, typically residing in virtual memory, with the index cache residing on one or more computer hard drives.
After parsing, the indexer adds the referenced document to the document list for the appropriate words. In a larger search engine, the process of finding each word in the inverted index (in order to report that it occurred within a document) may be too time consuming, and so this process is commonly split up into two parts, the development of a forward index and a process which sorts the contents of the forward index into the inverted index. The inverted index is so named because it is an inversion of the forward index.
The Forward Index
The forward index stores a list of words for each document. The following is a simplified form of the forward index:
Forward Index Document Words Document 1 the,cow,says,moo Document 2 the,cat,and,the,hat Document 3 the,dish,ran,away,with,the,spoon
The rationale behind developing a forward index is that as documents are parsing, it is better to immediately store the words per document. The delineation enables Asynchronous system processing, which partially circumvents the inverted index update bottleneck. The forward index is sorted to transform it to an inverted index. The forward index is essentially a list of pairs consisting of a document and a word, collated by the document. Converting the forward index to an inverted index is only a matter of sorting the pairs by the words. In this regard, the inverted index is a word-sorted forward index.
Generating or maintaining a large-scale search engine index represents a significant storage and processing challenge. Many search engines utilize a form of compression to reduce the size of the indices on disk. Consider the following scenario for a full text, Internet search engine.
- An estimated 2,000,000,000 different web pages exist as of the year 2000
- Suppose there are 250 words on each webpage (based on the assumption they are similar to the pages of a novel.
- It takes 8 bits (or 1 byte) to store a single character. Some encodings use 2 bytes per character
- The average number of characters in any given word on a page may be estimated at 5 (Wikipedia:Size comparisons)
- The average personal computer comes with 100 to 250 gigabytes of usable space
Given this scenario, an uncompressed index (assuming a non-conflated, simple, index) for 2 billion web pages would need to store 500 billion word entries. At 1 byte per character, or 5 bytes per word, this would require 2500 gigabytes of storage space alone, more than the average free disk space of 25 personal computers. This space requirement may be even larger for a fault-tolerant distributed storage architecture. Depending on the compression technique chosen, the index can be reduced to a fraction of this size. The tradeoff is the time and processing power required to perform compression and decompression.
Notably, large scale search engine designs incorporate the cost of storage as well as the costs of electricity to power the storage. Thus compression is a measure of cost.
Document parsing breaks apart the components (words) of a document or other form of media for insertion into the forward and inverted indices. The words found are called tokens, and so, in the context of search engine indexing and natural language processing, parsing is more commonly referred to as tokenization. It is also sometimes called word boundary disambiguation, tagging, text segmentation, content analysis, text analysis, text mining, concordance generation, speech segmentation, lexing, or lexical analysis. The terms 'indexing', 'parsing', and 'tokenization' are used interchangeably in corporate slang.
Natural language processing, as of 2006, is the subject of continuous research and technological improvement. Tokenization presents many challenges in extracting the necessary information from documents for indexing to support quality searching. Tokenization for indexing involves multiple technologies, the implementation of which are commonly kept as corporate secrets.
Challenges in Natural Language Processing
- Word Boundary Ambiguity
- Native English speakers may at first consider tokenization to be a straightforward task, but this is not the case with designing a multilingual indexer. In digital form, the texts of other languages such as Chinese, Japanese or Arabic represent a greater challenge, as words are not clearly delineated by whitespace. The goal during tokenization is to identify words for which users will search. Language-specific logic is employed to properly identify the boundaries of words, which is often the rationale for designing a parser for each language supported (or for groups of languages with similar boundary markers and syntax).
- Language Ambiguity
- To assist with properly ranking matching documents, many search engines collect additional information about each word, such as its language or lexical category (part of speech). These techniques are language-dependent, as the syntax varies among languages. Documents do not always clearly identify the language of the document or represent it accurately. In tokenizing the document, some search engines attempt to automatically identify the language of the document.
- Diverse File Formats
- In order to correctly identify which bytes of a document represent characters, the file format must be correctly handled. Search engines which support multiple file formats must be able to correctly open and access the document and be able to tokenize the characters of the document.
- Faulty Storage
- The quality of the natural language data may not always be perfect. An unspecified number of documents, particular on the Internet, do not closely obey proper file protocol. binary characters may be mistakenly encoded into various parts of a document. Without recognition of these characters and appropriate handling, the index quality or indexer performance could degrade.
Unlike literate humans, computers do not understand the structure of a natural language document and cannot automatically recognize words and sentences. To a computer, a document is only a sequence of bytes. Computers do not 'know' that a space character separates words in a document. Instead, humans must program the computer to identify what constitutes an individual or distinct word, referred to as a token. Such a program is commonly called a tokenizer or parser or lexer. Many search engines, as well as other natural language processing software, incorporate specialized programs for parsing, such as YACC or Lex.
During tokenization, the parser identifies sequences of characters which represent words and other elements, such as punctuation, which are represented by numeric codes, some of which are non-printing control characters. The parser can also identify entities such as email addresses, phone numbers, and URLs. When identifying each token, several characteristics may be stored, such as the token's case (upper, lower, mixed, proper), language or encoding, lexical category (part of speech, like 'noun' or 'verb'), position, sentence number, sentence position, length, and line number.
If the search engine supports multiple languages, a common initial step during tokenization is to identify each document's language; many of the subsequent steps are language dependent (such as stemming and part of speech tagging). Language recognition is the process by which a computer program attempts to automatically identify, or categorize, the language of a document. Other names for language recognition include language classification, language analysis, language identification, and language tagging. Automated language recognition is the subject of ongoing research in natural language processing. Finding which language the words belongs to may involve the use of a language recognition chart.
If the search engine supports multiple document formats, documents must be prepared for tokenization. The challenge is that many document formats contain formatting information in addition to textual content. For example, HTML documents contain HTML tags, which specify formatting information such as new line starts, bold emphasis, and font size or style. If the search engine were to ignore the difference between content and 'markup', extraneous information would be included in the index, leading to poor search results. Format analysis is the identification and handling of the formatting content embedded within documents which controls the way the document is rendered on a computer screen or interpreted by a software program. Format analysis is also referred to as structure analysis, format parsing, tag stripping, format stripping, text normalization, text cleaning, and text preparation. The challenge of format analysis is further complicated by the intricacies of various file formats. Certain file formats are proprietary with very little information disclosed, while others are well documented. Common, well-documented file formats that many search engines support include:
- ASCII text files (a text document without specific computer readable formatting)
- Adobe's Portable Document Format (PDF)
- PostScript (PS)
- UseNet netnews server formats
- XML and derivatives like RSS
- Multimedia meta data formats like ID3
- Microsoft Word
- Microsoft Excel
- Microsoft Powerpoint
- IBM Lotus Notes
Options for dealing with various formats include using a publicly available commercial parsing tool that is offered by the organization which developed, maintains, or owns the format, and writing a custom parser.
Some search engines support inspection of files that are stored in a compressed or encrypted file format. When working with a compressed format, the indexer first decompresses the document; this step may result in one or more files, each of which must be indexed separately. Commonly supported compressed file formats include:
- ZIP - Zip archive file
- RAR - Roshal ARchive File
- CAB - Microsoft Windows Cabinet File
- Gzip - File compressed with gzip
- BZIP - File compressed using bzip2
- Tape ARchive (TAR), Unix archive file, not (itself) compressed
- TAR.Z, TAR.GZ or TAR.BZ2 - Unix archive files compressed with Compress, GZIP or BZIP2
Format analysis can involve quality improvement methods to avoid including 'bad information' in the index. Content can manipulate the formatting information to include additional content. Examples of abusing document formatting for spamdexing:
- Setting the foreground font color of words to the same as the background color, making words hidden on the computer screen to a person viewing the document, but not hidden to the indexer.
Some search engines incorporate section recognition, the identification of major parts of a document, prior to tokenization. Not all the documents in a corpus read like a well-written book, divided into organized chapters and pages. Many documents on the web, such as newsletters and corporate reports, contain erroneous content and side-sections which do not contain primary material (that which the document is about). For example, this article displays a side menu with links to other web pages. Some file formats, like HTML or PDF, allow for content to be displayed in columns. Even though the content is displayed, or rendered, in different areas of the view, the raw markup content may store this information sequentially. Words that appear sequentially in the raw source content are indexed sequentially, even though these sentences and paragraphs are rendered in different parts of the computer screen. If search engines index this content as if it were normal content, the quality of the index and search quality may be degraded due to the mixed content and improper word proximity. Two primary problems are noted:
- Content in different sections is treated as related in the index, when in reality it is not
- Organizational 'side bar' content is included in the index, but the side bar content does not contribute to the meaning of the document, and the index is filled with a poor representation of its documents.
Meta Tag Indexing
Specific documents often contain embedded meta information such as author, keywords, description, and language. For HTML pages, the meta tag contains keywords which are also included in the index. Earlier Internet search engine technology would only index the keywords in the meta tags for the forward index; the full document would not be parsed. At that time full-text indexing was not as well established, nor was the hardware able to support such technology. The design of the HTML markup language initially included support for meta tags for the very purpose of being properly and easily indexed, without requiring tokenization.
As the Internet grew through the 1990s, many brick-and-mortar corporations went 'online' and established corporate websites. The keywords used to describe webpages (many of which were corporate-oriented webpages similar to product brochures) changed from descriptive to marketing-oriented keywords designed to drive sales by placing the webpage high in the search results for specific search queries. The fact that these keywords were subjectively specified was leading to spamdexing, which drove many search engines to adopt full-text indexing technologies in the 1990s. Search engine designers and companies could only place so many 'marketing keywords' into the content of a webpage before draining it of all interesting and useful information. Given that conflict of interest with the business goal of designing user-oriented websites which were 'sticky', the customer lifetime value equation was changed to incorporate more useful content into the website in hopes of retaining the visitor. In this sense, full-text indexing was more objective and increased the quality of search engine results, as it was one more step away from subjective control of search engine result placement, which in turn furthered research of full-text indexing technologies.
In Desktop search, many solutions incorporate meta tags to provide a way for authors to further customize how the search engine will index content from various files that is not evident from the file content. Desktop search is more under the control of the user, while Internet search engines must focus more on the full text index.
- ^ Clarke, C., Cormack, G.: Dynamic Inverted Indexes for a Distributed Full-Text Retrieval System. TechRep MT-95-01, University of Waterloo, February 1995.
- ^ Stephen V. Rice, Stephen M. Bailey. Searching for Sounds. Comparisonics Corporation. May 2004. Verified Dec 2006
- ^ Charles E. Jacobs, Adam Finkelstein, David H. Salesin. Fast Multiresolution Image Querying. Department of Computer Science and Engineering, University of Washington. 1995. Verified Dec 2006
- ^ Lee, James. Software Learns to Tag Photos. MIT Technology Review. November 09, 2006. Pg 1-2. Verified Dec 2006. Commercial external link
- ^ Brown, E.W.: Execution Performance Issues in Full-Text Information Retrieval. Computer Science Department, University of Massachusetts at Amherst, Technical Report 95-81, October 1995.
- ^ Cutting, D., Pedersen, J.: Optimizations for dynamic inverted index maintenance. Proceedings of SIGIR, 405-411, 1990.
- ^ Linear Hash Partitioning. MySQL 5.1 Reference Manual. Verified Dec 2006
- ^ trie, Dictionary of Algorithms and Data Structures, U.S. National Institute of Standards and Technology.
- ^ Gusfield, Dan (1999) . Algorithms on Strings, Trees and Sequences: Computer Science and Computational Biology. USA: Cambridge University Press. ISBN 0-521-58519-8. .
- ^ Black, Paul E., inverted index, Dictionary of Algorithms and Data Structures, U.S. National Institute of Standards and Technology Oct 2006. Verified Dec 2006.
- ^ C. C. Foster, Information retrieval: information storage and retrieval using AVL trees, Proceedings of the 1965 20th national conference, p.192-205, August 24–26, 1965, Cleveland, Ohio, United States
- ^ Landauer, W. I.: The balanced tree and its utilization in information retrieval. IEEE Trans. on Electronic Computers, Vol. EC-12, No. 6, December 1963.
- ^ Google Ngram Datasets for sale at LDC Catalog
- ^ Jeffrey Dean and Sanjay Ghemawat. MapReduce: Simplified Data Processing on Large Clusters. Google, Inc. OSDI. 2004.
- ^ Grossman, Frieder, Goharian. IR Basics of Inverted Index. 2002. Verified Aug 2011.
- ^ Tang, Hunqiang. Dwarkadas, Sandhya. "Hybrid Global Local Indexing for Efficient Peer to Peer Information Retrieval". University of Rochester. Pg 1. http://www.cs.rochester.edu/u/sandhya/papers/nsdi04.ps
- ^ Tomasic, A., et al.: Incremental Updates of Inverted Lists for Text Document Retrieval. Short Version of Stanford University Computer Science Technical Note STAN-CS-TN-93-1, December, 1993.
- ^ Luk, R.W.P. and W. Lam (2007) Efficient in-memory extensible inverted file. Information Systems 32 (5): 733-754. doi:10.1016/j.is.2006.06.001
- ^ Sergey Brin and Lawrence Page. The Anatomy of a Large-Scale Hypertextual Web Search Engine. Stanford University. 1998. Verified Dec 2006.
- ^ H.S. Heaps. Storage analysis of a compression coding for a document database. 1NFOR, I0(i):47-61, February 1972.
- ^ Murray, Brian H. Sizing the Internet. Cyveillance, Inc. Pg 2. July 2000. Verified Dec 2006.
- ^ Blair Bancroft. Word Count:A Highly Personal-and Probably Controversial-Essay on Counting Words. Personal Website. Verified Dec 2006.
- ^ The Unicode Standard - Frequently Asked Questions. Verified Dec 2006.
- ^ Storage estimates. Verified Dec 2006.
- ^ Average Total Hard Drive Size by Global Region, February 2008. Verified May 2008.
- ^ Berners-Lee, T., "Hypertext Markup Language - 2.0", RFC 1866, Network Working Group, November 1995.
- ^ Krishna Nareddy. Indexing with Microsoft Index Server. MSDN Library. Microsoft Corporation. January 30, 1998. Verified Dec 2006. Note that this is a commercial, external link.
- R. Bayer and E. McCreight. Organization and maintenance of large ordered indices. Acta Informatica, 173-189, 1972.
- Donald E. Knuth. The art of computer programming, volume 1 (3rd ed.): fundamental algorithms, Addison Wesley Longman Publishing Co. Redwood City, CA, 1997.
- Donald E. Knuth. The art of computer programming, volume 3: (2nd ed.) sorting and searching, Addison Wesley Longman Publishing Co. Redwood City, CA, 1998.
- Gerald Salton. Automatic text processing, Addison-Wesley Longman Publishing Co., Inc., Boston, MA, 1988.
- Gerard Salton. Michael J. McGill, Introduction to Modern Information Retrieval, McGraw-Hill, Inc., New York, NY, 1986.
- Gerard Salton. Lesk, M.E.: Computer evaluation of indexing and text processing. Journal of the ACM. January 1968.
- Gerard Salton. The SMART Retrieval System - Experiments in Automatic Document Processing. Prentice Hall Inc., Englewood Cliffs, 1971.
- Gerard Salton. The Transformation, Analysis, and Retrieval of Information by Computer, Addison-Wesley, Reading, Mass., 1989.
- Baeza-Yates, R., Ribeiro-Neto, B.: Modern Information Retrieval. Chapter 8. ACM Press 1999.
- G. K. Zipf. Human Behavior and the Principle of Least Effort. Addison-Wesley, 1949.
- Adelson-Velskii, G.M., Landis, E. M.: An information organization algorithm. DANSSSR, 146, 263-266 (1962).
- Edward H. Sussenguth, Jr., Use of tree structures for processing files, Communications of the ACM, v.6 n.5, p. 272-279, May 1963
- Harman, D.K., et al.: Inverted files. In Information Retrieval: Data Structures and Algorithms, Prentice-Hall, pp 28–43, 1992.
- Lim, L., et al.: Characterizing Web Document Change, LNCS 2118, 133–146, 2001.
- Lim, L., et al.: Dynamic Maintenance of Web Indexes Using Landmarks. Proc. of the 12th W3 Conference, 2003.
- Moffat, A., Zobel, J.: Self-Indexing Inverted Files for Fast Text Retrieval. ACM TIS, 349–379, October 1996, Volume 14, Number 4.
- Mehlhorn, K.: Data Structures and Efficient Algorithms, Springer Verlag, EATCS Monographs, 1984.
- Mehlhorn, K., Overmars, M.H.: Optimal Dynamization of Decomposable Searching Problems. IPL 12, 93–98, 1981.
- Mehlhorn, K.: Lower Bounds on the Efficiency of Transforming Static Data Structures into Dynamic Data Structures. Math. Systems Theory 15, 1–16, 1981.
- Koster, M.: ALIWEB: Archie-Like indexing in the Web. Computer Networks and ISDN Systems, Vol. 27, No. 2 (1994) 175-182 (also see Proc. First Int'l World Wide Web Conf., Elsevier Science, Amsterdam, 1994, pp. 175–182)
- Serge Abiteboul and Victor Vianu. Queries and Computation on the Web. Proceedings of the International Conference on Database Theory. Delphi, Greece 1997.
- Ian H Witten, Alistair Moffat, and Timothy C. Bell. Managing Gigabytes: Compressing and Indexing Documents and Images. New York: Van Nostrand Reinhold, 1994.
- A. Emtage and P. Deutsch, "Archie--An Electronic Directory Service for the Internet." Proc. Usenix Winter 1992 Tech. Conf., Usenix Assoc., Berkeley, Calif., 1992, pp. 93–110.
- M. Gray, World Wide Web Wanderer.
- D. Cutting and J. Pedersen. "Optimizations for Dynamic Inverted Index Maintenance." Proceedings of the 13th International Conference on Research and Development in Information Retrieval, pp. 405–411, September 1990.
- Stefan Büttcher, Charles L. A. Clarke, and Gordon V. Cormack. Information Retrieval: Implementing and Evaluating Search Engines. MIT Press, Cambridge, Mass., 2010.
ToolsLocal search · Vertical search · Search engine marketing · Search engine optimization · Search oriented architecture · Selection-based search · Social search · Document retrieval · Text mining · Web crawler · Multisearch · Federated search · Search aggregator · Index/Web indexing · Focused crawler · Spider trap · Robots exclusion standard · Distributed web crawling · Web archiving · Website mirroring software · Web search query · Voice search · Human flesh search engine · Natural language search engine · Web query classification Applications Protocols and standards See also
Wikimedia Foundation. 2010.
Look at other dictionaries:
Search engine (computing) — A search engine is an information retrieval system designed to help find information stored on a computer system. Search engines help to minimize the time required to find information and the amount of information which must be consulted, akin to … Wikipedia
Search Engine Strategies — (SES) is a conference series focused on search engine marketing and search engine optimization.Jefferson Graham (August 14, 2006), [http://www.usatoday.com/tech/techinvestor/2006 08 13 google search x.htm Google search ads find momentum] , USA… … Wikipedia
search engine — n. A software application that allows users to search for the appearance of particular words or images on websites. The Essential Law Dictionary. Sphinx Publishing, An imprint of Sourcebooks, Inc. Amy Hackney Blackwell. 2008. search engine … Law dictionary
Search engine optimization — SEO redirects here. For other uses, see SEO (disambiguation). Internet marketing … Wikipedia
Search Engine (radio show) — Infobox Podcast title = Search Engine caption = Search Engine s Current Logo host = Jesse Brown url = http://cbc.ca/searchengine rss = http://www.cbc.ca/podcasting/includes/searchengine.xml format = Podcast, Radio genre = Technology Search Engine … Wikipedia
Search engine technology — Modern web search engines are complex software systems using the technology that has evolved over the years. The largest search engines such as Google and Yahoo! utilize tens or hundreds of thousands of computers to process billions of web pages… … Wikipedia
search engine — a computer program that searches documents, esp. on the World Wide Web, for a specified word or phrase and provides a list of documents in which this word or phrase is found. [1990 95] * * * Tool for finding information, especially on the… … Universalium
Search Engine Optimization — Suchmaschinenoptimierung oder Search Engine Optimization (SEO) ist ein Fachbegriff für Maßnahmen, die dazu dienen, dass Webseiten auf den Ergebnisseiten von Suchmaschinen auf höheren Plätzen erscheinen. Inhaltsverzeichnis 1 Arbeitsweise 2… … Deutsch Wikipedia
Search engine optimization — Suchmaschinenoptimierung oder Search Engine Optimization (SEO) ist ein Fachbegriff für Maßnahmen, die dazu dienen, dass Webseiten auf den Ergebnisseiten von Suchmaschinen auf höheren Plätzen erscheinen. Inhaltsverzeichnis 1 Arbeitsweise 2… … Deutsch Wikipedia
Search Engine Marketing — Suchmaschinenmarketing (Search Engine Marketing, SEM) umfasst alle Maßnahmen zur Gewinnung von Besuchern für eine Webpräsenz über Websuchmaschinen. Inhaltsverzeichnis 1 Teildisziplinen 2 Kritik 3 Siehe auch 4 Literatur 5 … Deutsch Wikipedia