Lakme cosmetics

Lakme cosmetics

Lakmé is an Indian brand of cosmetics, owned by Unilever. Lakme started as a 100% subsidiary of Tata Oil Mills (Tomco), part of theTata Group, it was named after the French opera Lakmé, which itself is the French form of Lakshmi, the goddess of wealth, also renowned for her beauty. At the time of its establishment, Indian cosmetic industry was rather nascent, and there was a very small market base. Lakme was started in 1952, famously because the then Prime Minister, Jawaharlal Nehru was concerned that Indian women were spending precious foreign exchange on beauty products, and personally requested JRD Tata to manufacture them in India. Simone Tata joined the company as director, and went on to become it's chairman. When the Tatas saw a bigger growth potential in the retail market, and greater competition from global companies in cosmetics, they enetered into a 50-50 joint venture with Hindustan Lever Limited (the Indian subsidiary of Unilever) in 1995 to form Lakme Lever. In 1998 Tata sold off their stakes in Lakmé Lever to HLL, for Rs 200 Crore (45 million US$), and went on to create Trent and Westside. Even today, when most multinational beauty products are available in India, Lakme still occupies a special place in the hearts of Indian women.

Lakme also started its new business in the beauty industry by setting up Lakme Beauty Salons all over India.Now HUL (Hindustan Unilever Limited) has about 110 salons all over India providing beauty services.

Website: http://www.lakmeindia.com/index.asp


Wikimedia Foundation. 2010.

Игры ⚽ Поможем написать реферат

Look at other dictionaries:

  • Yana Gupta — Infobox actor name = Yana Gupta caption = birthdate = birth date and age|1979|4|23 location = Brno, Czech Republic yearsactive = partner = parents = spouse = Satyakam Gupta (Divorced), Abhay Deol (currently dating) occupation = Actress homepage …   Wikipedia

  • Swayamprakash Premkumar — Early lifePremkumar was the first son of Mr Swayamprakash, who worked as an exports control officer in Kerala. Premkumar did his schooling and under graduate studies at St. Joseph s College, Bangalore, followed by an MBA.He was an avid debator… …   Wikipedia

  • List of Mayoites — Alumni of Mayo College and now Mayo College Girls School are often referred to as Old Mayoites, they include statesmen, writers, athletes, businesspersons, and diplomats. Well known Mayoites include, in no particular order: Contents 1 Media and… …   Wikipedia

  • Yana Gupta — für PETA Yana Gupta, geboren als Jana Synková (* 23. April 1979 in Brünn) ist ein tschechisches Model und Schauspielerin. Sie modelte für Lakme Cosmetics India, Calvin Klein und Victoria’s Secret und stand u.a …   Deutsch Wikipedia

  • Fashions — ▪ 2009       The faltering global economy determined the direction of fashion during 2008. Initially, the euro s significant appreciation against the dollar proved a boon to style conscious travelers who, visiting the U.S. from abroad as the year …   Universalium

  • Catherine Deneuve — in 1995 Born Catherine Fabienne Dorléac 22 October 1943 (1943 10 22) (age 68) Paris, France …   Wikipedia

  • Unilever — NV Unilever PLC Type Public company Traded as AMS: UNA, LSE: ULVR …   Wikipedia

  • Pond's Creams — Pond s print advertisement for vanishing cream, 1910 Pond s Cream is a brand of beauty and health care products that is produced by the Ponds Institute which is owned by the multinational company Unilever. Contents …   Wikipedia

  • Monikangana Dutta — Moni Kangana Dutta Moni Kangana Dutta Born Monikangana Dutta September 13 [1] Guwahati, Assam …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”